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Houston leads U.S. with this aggressive strategy to lure top talent, says new survey

Houston leads U.S. with this aggressive strategy to lure top talent

women working in an office
More full-time jobs are on the way. Getty Images

Many employers in Houston are ready to field new full-time employee applicants — and are ready to aggressively sweeten the deal.

New survey data from staffing firm Robert Half shows 50 percent of companies in Houston plan to add new full-time jobs in the second half of 2021. That's right on pace nationally; the number was 51 percent. Managers at companies with at least 20 employees participated in the survey.

Among the 28 U.S. cities in the Robert Half survey, those with the highest percentage of employers who expect to staff up this year are San Diego (62 percent), Dallas (61 percent), and Atlanta and Los Angeles (58 percent each). 

Elsewhere in Texas, 51 percent of Austin employers plan to add new full-time jobs.

Meanwhile, Houston leads the nation in plans to lure top talent. To attract new workers, 56 percent of Houston employers surveyed by Robert Half indicate they’re handing out signing bonuses, versus 53 percent in Austin and 52 percent in Dallas. The same figure across the 28 cities in the survey was 48 percent.

“Hiring is happening across the board, and competition for talent is intensifying. Simultaneously, job seekers are becoming more discerning when evaluating opportunities,” Paul McDonald, senior executive director at Robert Half, says in a news release. “With these two forces at play, employers need to exceed candidates’ expectations or risk losing them to better offers.”

This hiring surge comes amid substantial workforce turnover this year triggered in large part by the COVID-19 pandemic. Seventy-five percent of Houston employers say they’ve experienced increased turnover this year, compared with 80 percent in Austin and 71 percent in Dallas. Nationally, the same number was 73 percent.

“Professionals with in-demand skills often have their pick of jobs,” McDonald says. “To stand the best chance of winning over top candidates, employers need to modernize and minimize role requirements, move quickly, and make the most competitive offer possible from the start.”