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    Technologically bi

    Confessions of an Apple addict: I'm glad Microsoft's Surface is here (but Iwon't buy it)

    Joel Luks
    Jun 19, 2012 | 3:47 pm
    • The Microsoft Surface is (seemingly) well designed, it's aesthetically pleasing,it has all the moving parts it needs, the cover doubles as a keyboard and isavailable in black, pink, red and blue.
      Microsoft.com
    • That battle tablet is on is something that can only mean good news for allcomputer geeks, and even for Apple consumers.
      ClassroomWindow.com

    It was roughly six years ago that on a whim I splurged on my first MacBook Pro. An unexpected pay bonus, a couple of lunch margaritas and the urge to shop couldn't stop this moving train from swiping the Amex and taking home my first Steve Jobs-designed laptop.

    At the time I didn't know much about Apple products or the operating system other than grooving with my iPod and a brief stint in a computer academy where I learned to program the Apple IIe and the sleeker Apple IIc as a child, and spent endless hours hooked by Castle Wolfenstein and a myriad of other games. I was a devout PC user and stereotyped all Apple junkies as self-righteous hipsters. I wasn't one of them, but it didn't take long before I made a full 180-degree turn, swearing off anything that didn't have a cool lowercase "i" in front of noun.

    Now here it comes, making a debutante grand entrance, Microsoft's Surface. This techie toy challenges Apple head on.

    So when the iPad came out, it was another impulse purchase.

    Now here it comes, making a debutante grand entrance, Microsoft's Surface. This techie toy challenges Apple head on.

    Sure, the name may not be sexy, but neither was the iPad when it first emerged on the scene, earning jokes of feminine hygiene products, bodily functions, something to sit on and so on. Rather, the Surface is (seemingly) well designed, it's aesthetically pleasing, it has all the moving parts it needs, the cover doubles as a keyboard and is available in black, pink, red and blue.

    But despite the fact that I most likely will never be the target end user for the Surface, the battle tablet is something that can only mean good news for all computer geeks, and even for Apple consumers.

    Here's why: Since the release of the iPad two years ago, Apple roused a market where there wasn't one before, convincing people that, like a computer, a smartphone and a Facebook account, a tablet is something you can't live without. Or was Apple appropriating customers who would have otherwise bought a PC?

    A recent article in CNET News points out that since March 2010, Apple has "surged from fifth place in the global PC market to a dead heat for first place with Hewlett-Packard — if you include tablet sales as part of overall PC sales." There's no denying that the iPad served Apple well.

    If PC users adopted the iPad because suitable Windows-friendly hardware wasn't available, then the iPad holder is a melange of both hardcore fans of Apple and those who felt didn't have a Windows-compatible choice. This new breed of consumer, the technologically bi, is who's up for grabs.

    Individuals use tablets for consuming the Internet and not for content creation. For those who spend most of their computer time browsing cyberspace, emailing, playing on social media and watching video, the tablet is a convenient replacement for a notebook, regardless of the operation system. Though for many years corporate entities have shied away from Apple products, typically at the recommendation of IT departments, better business features like Microsoft Exchange are starting to change that.

    In an effort to keep those clients from returning to Windows-land, this healthy competition will continue to keep Apple on its toes. Not that it isn't a leader in innovation already, but we often think as Apple and PC as technologies of a completely different microchip.

    But that doesn't have to be the case.

    The iPad started that mixing and mingling and the Surface that will keep it going, with a little competitive friction thrown in for good luck.

    Who knows how Apple will respond?

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    RIDE-HAILING NEWS

    Women-only Uber rides now available in Houston

    Brandon Watson
    Mar 10, 2026 | 1:30 pm
    Uber car ride
    Uber/ Facebook
    Uber now allows women riders to request women drivers.

    Houston women riders and drivers can now be matched to other women on the Uber app. The ride-hailing giant has expanded its pilot program nationwide in response to customer safety concerns.

    “When women riders and drivers told us they wanted more control over how they ride and earn, we listened,” wrote Uber in a blog post announcing the move. “That feedback led to Women Preferences, features designed to give women the choice to ride with other women. Since our first pilots last summer, we’ve heard just how much that choice matters — from feeling more comfortable in the back seat to more confident behind the wheel.”

    According to Uber, passengers can request to be matched with a woman driver by requesting an on-demand ride, scheduling a trip in advance, or setting a preference within the ride app. If wait times are longer than anticipated, the rider can opt to be paired with a driver of any sex.

    Uber says it began offering the rides in 2019, after women in Saudi Arabia gained the right to drive. Since then, it has rolled out the program in Europe, Latin America, Australia, and Africa — although in some countries, only drivers can make the match.

    The move forward on Women Preferences comes despite a pair of lawsuits aimed at Uber and its main competitor, Lyft. According to Time reporting, the plaintiff’s lawyers argue that women-only rides unfairly limit the volume of rides for male drivers and reinforce gender stereotypes about men.

    Lyft rolled out its similar program, Women + Connect, in 2023. The initiative is slightly more expansive than Uber’s preferences, allowing both women and nonbinary people to participate.

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