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    Buzzy News

    Texas coffeehouse-cowork company brews statewide expansion plan

    Brian Melton
    Jun 4, 2018 | 2:20 pm
    Craftwork Coffee Co.
    Apartment complexes could soon have coworking spaces.
    Craftwork Coffee Co./ Facebook

    In today’s gig economy, freelancers and solopreneurs rely heavily on tech to stay connected. But sometimes, the personal connection gets lost amid the digital fray. Craftwork Coffee Company intends to change that throughout the state of Texas.

    The Fort Worth company recently acquired Houston-based WorkFlourish to expand its popular coworking-space concept to multifamily residential developments in Houston, Austin, and Dallas. WorkFlourish is the operating partner of Ascension on the Bayou, a luxury apartment community near CityCentre, which has added a 10,000-square-foot co-working space.

    “The craft coffee-workspace is gaining momentum because people want a convenient, congenial space where they live and work,” says Craftwork CEO Riley Kiltz. “We’re working with multifamily residential builders to serve this thriving business community.”

    When Craftwork opened, coworking spaces were a new idea. Now the area has several options, including recently opened locations of Spaces and WeWork.

    Kiltz points to explosive growth in the gig economy as a key to Craftwork’s plan — just over 57 million people, or 40 percent of the workforce, will be solo gig performers by 2020, he says. Many of these contributors are in apartment homes and other multifamily residences but lack access to suitable, and sharable, work space.

    Meanwhile, amenity space often sits idle, the company points out. Putting that space to work provides residents with a useful environment and allows property managers to generate income from otherwise inactive real estate, they say.

    The other key to Craftwork’s plan is more esoteric — combating loneliness.

    “The irony of today’s digital connectedness is that many people actually are lonelier than ever,” says Trevor Hightower, Craftwork’s new president and chief marketing officer. (The Plano native founded WorkFlourish and is a former CBRE managing director.) “We’re uniquely positioned to combat the loneliness epidemic with a higher vision of coffee and work place experience. Fighting loneliness is really the heartbeat of who we are."

    Funding for the company’s planned statewide expansion — $3 million — closes in June. The company plans to build 15 new locations throughout the state by 2021, starting in Austin with Streetlight’s Flatiron at the Domain project, which is set to open in early 2019.

    Monthly memberships begin at $200 per month for flex (individual) memberships and at $450 per month for dedicated desks and private suite membership. Long-term discounts are also available.

    "It's all about providing the highest possible vision for work-and-live places where there’s the right experience of community, flexibility and location," says Hightower. “We’re in an important cultural moment where Craftwork locations are needed by an increasingly isolated demographic."

    coffeeopenings
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    start me up

    Texas ranks near the top of best states for startups, study finds

    John Egan, InnovationMap
    May 12, 2025 | 1:30 pm

    Texas ranks third on a new list of the best states for investors and startups.

    Investment platform BrokerChooser weighed five factors to come up with its ranking:

    • 2024 Google search volume for terms related to investing
    • Number of investors
    • Number of businesses receiving investments in 2024
    • Total amount of capital invested in businesses in 2024
    • Percentage change in amount of investment from 2019 to 2024

    Based on those figures, provided mostly by Crunchbase, Texas sits at No. 3 on the list, behind No. 1 California and No. 2 New York.

    Especially noteworthy for Texas is its investment total for 2024: more than $164.5 billion. From 2019 to 2024, the state saw a 440 percent jump in business investments, according to BrokerChooser. The same percentages are 204 percent for California and 396 percent for New York.

    “There is definitely development and diversification in the American investment landscape, with impressive growth in areas that used to fly under the radar,” says Adam Nasli, head analyst at BrokerChooser.

    According to Crunchbase, funding for Texas startups is off to a strong start in 2025. In the first three months of this year, venture capital investors poured nearly $2.9 billion into Lone Star State companies, Crunchbase data shows. Crunchbase attributes that healthy dollar amount to “enthusiasm around cybersecurity, defense tech, robotics, and de-extincting mammoths.”

    During the first quarter of this year, roughly two-thirds of VC funding in Texas went to just five companies, says Crunchbase. Those companies are Austin-based Apptronik, Austin-based Colossal Biosciences, Dallas-based Island, Austin-based NinjaOne, and Austin-based Saronic.

    ---

    This story originally was published on our sister site, InnovationMap.

    Houston Downtown modern business city with skyscraper city scape with park view from Buffalo Bayou center of Houston city, Texas, United States of America, US at sunset time
      
    Getty Images

    Texas remains a leading destination for startups.

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