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    allison's road

    Heroic Houston Nobel Prize winner featured in notable new film at SXSW

    Natalie Harms, InnovationMap
    Mar 12, 2019 | 11:55 am
    Jim Allison Nobel Prize Breakthrough movie
    Breakthrough centers on Allison's personal and renegade fight against cancer.
    Photo via SXSW.com

    For most of his career, James Allison has been a cancer research wildcatter fighting an oftentimes lonely battle for the advancement of immunotherapy. The medical community has historically been skeptical of the science, but nonetheless Allison dedicated his life to developing a better treatment to the disease that has claimed so many lives — including his mother's.

    Last year, Allison, chairman of the Immunology Department and executive director of the Immunotherapy Platform at MD Anderson, won the 2018 Nobel Prize in medicine, and Breakthrough, a film about Allison's progression from early researcher to Nobel Prize recipient, premiered on March 9 at the 2019 SXSW Interactive festival.

    Breakthrough tells the story of Allison’s quest to find a cure for cancer, which killed his mother. Narrated by Woody Harrelson, and featuring music by Willie Nelson, Mickey Raphael, and scored by Mark Orton, Breakthrough tells Allison’s story in a way that is "inspiring, informative, and highly entertaining," according to press materials.

    But despite the Nobel Prize and the new film both validating the science to the public, Allison says there's a lot more work to be done in immunotherapy. Allison, his colleague, Padmanee Sharma, and the filmmaker for Breakthrough, Bill Haney, hosted a discussion at SXSW about the future of immunotherapy.

    "It's a time of considerable optimism — and we're just at the beginning," says Allison.

    The film focuses on the man behind the science — a 70-year-old, harmonica-playing researcher from small-town Alice, Texas. It's both an ode to Allison's career and a thought-provoking take on all the work left to be done in the industry.

    Immunotherapy is the process of targeting one's immune system's T-cells, infection-fighting white blood cells, to attack cancer cells. Sharma, a fellow MD Anderson oncology expert and clinician, says their work has received clinical approvals for treating Melanoma, kidney cancer, lung cancer, and bladder cancer. The scientists are now focused on expanding that treatment to other cancer types and building upon the established platform they've created, while also making sure nothing comes in the way of the facts of the science.

    "It really requires that we dedicate ourselves to the basic science, understanding it and educating people about it, so we don't allow the facts and science get muddied by things that are political or nonfactual," Sharma says.

    In a lot of ways, this is what Breakthrough has been able to do — communicate the facts on a platform where anyone can understand the science.

    ---

    Continue reading this story on InnovationMap.

    Nobel Prize winner James Allison of MD Anderson is the subject of a new film.

    Jim Allison MD Anderson Nobel Prize
    Photo courtesy of MD Anderson Cancer Center
    Nobel Prize winner James Allison of MD Anderson is the subject of a new film.
    moviessxsw
    news/innovation
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    capture the moment

    New Houston company connects businesses with reliable influencers

    Jef Rouner
    Aug 4, 2026 | 4:02 pm
    An event recap filmed by Same Day Reels
    Photo courtesy of Same Day Reels
    Same Day Reels can handle the social media video aspect of company events.

    If an event doesn't happen on Instagram, did it even really happen? In today's social media-driven age of branding and audience engagement, the answer increasingly is no.

    Houston entrepreneur Karen De Amat is looking to fill the online content creation needs of companies with her new venture, Same Day Reels, which launched this week. It will serve as a platform to connect companies and brands with talent that can help turn an event into a viral moment as it is happening.

    "Events move quickly, and social media moves even faster,” said De Amat. “Same Day Reels was built to help brands capture the moment while it still matters. We are creating a more efficient way for businesses and creators to work together. Brands need content faster, and creators need more opportunities to turn their talent into real work. Same Day Reels brings those needs together.”

    The company is focused on adding livestreams and concurrent short video content to "activations, launches, fundraisers, grand openings, conferences, hospitality experiences, and private celebrations." Such content can significantly increase the visibility of a product or brand according to digital marketing brands like Wyzowl, whose data found 63 percent of people in 2026 prefer to learn about new products via short video.

    Packages offered by Same Day Reels will include filming, editing, and publishing content within hours of the targeted event. Prices for these service packages are not yet available on the Same Day Reels website, which still says the company will launch in June, nor is there a list of content professionals who will be the talent side yet.

    De Amat says that her content creation platform will be a way to preserve the excitement of events and launches by enshrining them with immediate social media-driven memories.

    “Event content is no longer just something you post after the fact,” De Amat said. “It is part of how people experience, remember and share the moment.”

    Previously, De Amat is also the founder and CEO of Social Behavior, an influencer marketing company she launched from her home in 2014. It quickly garnered an array of clients and thrust De Amat into the spotlight, including numerous appearances on Fox 26's The Isiah Factor. Influencer Marketing Hub named her one of the top CEOs of influencer marketing companies in Houston in 2025.

    businesssocial media
    news/innovation

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