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    raise a glass

    Houston hangover pill startup seen on Shark Tank toasts a new direction

    Natalie Harms, InnovationMap
    Feb 14, 2019 | 4:10 pm
    Brooks Powell Thrive Plus Cheers hangover cure
    Brooks Powell's innovative pills are said to cure your hangover.
    Photo courtesy of Cheers

    When Brooks Powell's Houston-based startup got passed over by the investors on Shark Tank last year, he didn't let it deter him. Instead, the Houston entrepreneur buckled down and started seeking investments off the screen.

    It paid off, and Cheers (née Thrive+) recently closed a $2.1 million seed round. The round was lead by NextView Ventures, which has the likes of TaskRabbit, threadUP, and Letgo among its portfolio.

    With the new investment, Brooks says the company is rebranding from Thrive, its original moniker, to Cheers.

    "Thrive+ doesn't really say anything about what we did or who we are about," Powell says. "We knew we needed something fitting for the alcohol industry but at the same time has the connotation of fun, responsibility, and health."

    The process has been daunting, but worth it, Powell says, citing companies like Ring, which changed its company name from Doorbot.

    "It would be hard to imagine Amazon buying a company named Doorbot," Powell says.

    It's worth noting that Doorbot rebranded also following a similar rejection on Shark Tank.

    Once Cheers had its new name, Powell began the process of the transition — relabeling bottles, redoing marketing materials, etc. There's still a long road ahead for the rebranding, but Powell says he wasn't going to drag his feet, since the change would just become more expensive and more challenging. Ring, for instance, had to pay $1 million for its new domain name.

    "We wanted to become Cheers as soon as possible, because it would only become harder as time went on," he says.

    From student to CEO
    Cheers' formula isn't new. The key ingredient, Dihydromyricetin, a natural extract — like caffeine to coffee, which made the FDA process smooth sailing. DHM started being identified as an anti-alcohol treatment in 2012 following experiments on the effects on rats.

    Around that time, Powell was a sophomore at Princeton University, and he came across the science surrounding DHM and knew if he could harness the natural extract for commercial use, it'd change the game of hangover health.

    "I started working with some of my professors and asking them if it was safe and would it be effective," Powell says.

    ---

    For more on Cheers and its growth to new markets and what's next, continue reading on InnovationMap.

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    news/innovation

    Jobs report

    Texas clocks in as No. 7 best state to find a job, new report says

    John Egan, InnovationMap
    Nov 28, 2025 | 1:00 pm
    Job interview, work
    Photo by The Jopwell Collection on Unsplash
    It's easier to find a job in Texas than in nearly any other state.

    If you’re hunting for a job in Texas amid a tough employment market, you stand a better chance of landing it here than you might in other states.

    A new ranking by personal finance website WalletHub of the best states for jobs puts Texas at No. 7. The Lone Star State lands at No. 2 in the economic environment category and No. 18 in the job market category.

    Massachusetts tops the list, and West Virginia appears at the bottom.

    To determine the most attractive states for employment, WalletHub compared the 50 states across 34 key indicators of economic health and job market strength. Ranking factors included employment growth, median annual income, and average commute time.

    “Living in one of the best states for jobs can provide stable conditions for the long term, helping you ride out the fluctuations that the economy will experience in the future,” WalletHub analyst Chip Lupo says.

    In September, Gov. Greg Abbott announced Texas led the U.S. in job creation with the addition of 195,600 jobs over the past 12 months.

    While Abbott proclaimed Texas is “America’s jobs leader,” the state’s level of job creation has recently slowed. In June, the Federal Reserve Bank of Dallas noted that the state’s year-to-date job growth rate had dipped to 1.8 percent, and that even slower job growth was expected in the second half of this year.

    The August unemployment rate in Texas stood at 4.1 percent, according to the Texas Workforce Commission. Throughout 2025, the monthly rate in Texas has been either four percent or 4.1 percent.

    By comparison, the U.S. unemployment rate in August was 4.3 percent, according to the U.S. Bureau of Labor Statistics. In 2025, the monthly rate for the U.S. has ranged from 4 percent to 4.3 percent.

    Here’s a rundown of the August unemployment rates in Texas’ four biggest metro areas:

    • Austin — 3.9 percent
    • Dallas-Fort Worth — 4.4 percent
    • San Antonio — 4.4 percent
    • Houston — 5 percent

    Unemployment rates have remained steady this year despite layoffs and hiring freezes driven by economic uncertainty. However, the number of U.S. workers who’ve been without a job for at least 27 weeks has risen by 385,000 this year, the Bureau of Labor Statistics reported in August. That month, long-term unemployed workers accounted for about one-fourth of all unemployed workers.

    An August survey by the Federal Reserve Bank of New York showed a record-low 44.9 percent of Americans were confident about finding a job if they lost their current one.

    This story originally was published on our sister site, InnovationMap.
    job markettexaswallethubjobs
    news/innovation

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