Tony Gullo — who took home "ROCKETS" for $16,050, "TEXAN5" for $4,250, "INDY CAR" for $2,750 and "MAYBACH" for $1,750 — told Your Houston News, "We're going to keep these plates in our family forever. We have a big family, the children, the grandchildren, and even the great grandchildren will have these to enjoy."
Car dealer Chris Gillman of Gillman Automotive Group brought the bid to $25,000 for the highly sought-after "HOUSTON" plate. This breaks the previous license plate record for "FERRARI," which went for $15,000 at auction in Jan. 2011.
"I was born and raised here in the City of Houston for 35 years," Gillman told KHOU Ch. 11 News. "I'm a sixth generation Texan . . . my family and I've been doing business here in Houston now since 1938, and this is a pretty special moment for me in my life."
Gillman will have the plate for 10 years and gets first dibs on renewing his claim on the message — which means that it could be his forever.
Proceeds from the auction items went to the State's general revenue fund and selected charities.
Watch KHOU's full report on the auction below: