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    game on

    2 top designers team up for nostalgic furniture line at Round Top show

    Emily Cotton
    Mar 20, 2025 | 1:00 pm

    Maximalist lifestyle brand Society Social returns to Round Top this spring to debut the highly-anticipated collaboration between founder Roxy Owens and irreverent photographer Nick Mele. Hot on the heels of a successful introduction to Round Top last year, this new collection Pause Life, Play Games by Society Social makes a visit to Blue Hills — a 26-acre property in Round Top that’s home to more than 60 vendors — a do-not-miss!

    Society Social previously collaborated with Sarah Wetenhall on the redesign of The Colony Palm Beach. While there, she crossed paths with Mele, who was the artist-in-residence in the hotel’s Solarium at the time. Both designers find creative inspiration in time spent at home with their spouses and children, so a collection focused on family time emerged quite naturally.

    With this capsule collection, the 13-year-old brand continues to make a splash with their whimsical designs, prints, and materials that evoke a feeling of nostalgia that can be lacking in a world that has, for the most part, gone beige. Charming game tables, video gaming chairs, and lots of swivels (all customizable) recall a time when leisure was king.

    While this is Mele’s first foray into furniture design, the collection is not without a selection of his fine art photography. The “Game Night” images include glitzy, overhead displays of bejeweled fingers and wrists engaging in timeless games like backgammon, mahjong, and more.

    Casegoods and bright, fantastical, upholstered pieces are hand-crafted in North Carolina, while the natural materials that contribute to the comfortably-sophisticated attributes of Society Social are made by artisans in the Philippines. Think wicker, rattan, grasscloth, and other natural woven goods native to the island — all created in small batches to ensure quality and exclusivity.

    Over the last few years, buyers have continued to shift their eyes — and their dollars — to the vintage and antiques market, eschewing modern, flat-packed brands altogether. Society Social offers the opportunity for shoppers to stay that course, while allowing for the versatility of customization. “In a marketplace flooded with mass-produced goods, our bespoke, small-batch creations stand out, adding a unique, living essence to any room that mass-produced pieces simply can’t,” Owens tells CultureMap.

    Spring Show visitors will have the opportunity to meet Owens and Mele between 11 am and 1 pm on March 27 in the Society Social tent at Blue Hills. CultureMap caught up with the duo to learn more about their collaboration, their brands, and their thoughts on Round Top.

    Roxy Owens

    CultureMap: Society Social is such a fun, yet sophisticated brand. How do you find that balance?
    Roxy Owens: Ultimately, creativity is at the heart of everything we do. Whether we're designing a new piece of furniture, for example our pleated wicker stool, or having fun with a viral dance on social media, it’s the joy we find in being creative that we want to shine through in our work. While it’s essential to stay aligned with core brand values, it’s equally important to embrace risk and push boundaries.

    In response to how to find balance… Leaning into traditional materials but reinventing them in a way that feels modern and fresh. Take our pleated wicker stool, for example. The design was inspired by dressmaker details often seen in upholstery, but we challenged ourselves to translate those fabric pleats into the language of rattan and wicker. The result is something that feels both rooted in design history and completely new. That’s the balance we always strive for: creating products that nod to the past while feeling at home in contemporary spaces.

    CM: This is your second showing at Blue Hills. Is there anything in particular from your first experience that made you decide that you knew you’d be back?
    RO: Round Top was unlike any other experience — there was a special energy and a genuine opportunity for connecting with customers that felt truly unique. It also gave us a chance to see Society Social in a whole new light. It became the perfect platform to showcase the versatility of our designs and the endless possibilities of our custom options. From moodier, richly colored furnishings to bespoke upholstery crafted in heritage fabric offerings, it allowed us to reimagine what we do and how we share it with our Texas-based customers.

    CM: Your brand is very much an heirloom quality brand, even going as far as to have your pieces made here in America. Do you find that this helps to secure a certain style of clientele? Your work shows potential to become a legacy brand — how does that make you feel?
    RO: Thank you for your kind words! Our goal is to be top of mind when consumers think of "heritage," "craftsmanship," and "custom." Artisanal made products can make a room feel alive in a way that a machine-made or bulk produced piece can’t. In a marketplace that can feel overridden with mass production, it’s our goal at Society Social to celebrate the bespoke. Each one of our designs is made in small batches and our custom upholstery is handmade in North Carolina; not one order is the same. In working with us, designers and clients are able to easily elevate their projects and set them apart from basic catalog looks.

    One-of-a-kind products tell a story — they tell the story about the artisan who crafted it, the story of the homeowner, the story of the designer. Our business attracts customers who value high-end design and appreciate the unique opportunity to create something personal — pieces that bring their home to life with its own story and character.

    Nick Mele

    CultureMap: While familiarizing myself with your work, I can’t help but notice a distinct Slim Aarons vibe. I very much assume I’m not the first person to say this. Do you appreciate the similarities, find them offensive (as a creative) — what are your feelings on this?
    Nick Mele: I am a huge fan of Slim Aarons' photography and would never be anything but flattered by the inevitable comparisons. To me his work feels, in some strange way, both timeless and nostalgic at the same time. There is an undeniable romanticism to the way he documents people and places. I would be lying if I said I wasn't inspired by his photos, especially considering our shared subject matter and love for environmental portraiture.

    However, I am also inspired by numerous other artists and hopefully I bring a little bit of my own perspective that is unique to any of them. I am still fairly early in my career and I look forward to building a legacy that can one day be viewed on equal footing to Slim's. Until then, I will gladly toil in his shadow.

    CM: I’m obsessed with your ability to make your overhead photos in your “Game Night” series come to life. How do you know when a shot is the one?
    NM: I'd love to say that I instinctively know when I have the shot. It's a great deal of trial and error, especially with a series like this. A lot of preparation goes into picking the different props and backgrounds but, luckily, they are essentially "still life" photos within a set frame. There is no time limit to get it right. I'm mostly concerned about the placement of hands and objects so that everything looks balanced and there is enough detail to entertain the eye. As with all of my work, I try my best to blur the lines between fantasy and reality.

    CM: Is this your first time at Round Top? What are your expectations?
    NM: It is! I am so excited to explore all that Round Top has to offer. I love antiques and anything that has a story to tell. I'm hoping for some great shopping, old fashioned Southern hospitality and maybe a bite or two of some Texas barbecue.

    View Society Social and the “Pause Life, Play Games” collection at Blue Hills from March 22 through April 5. The Round Top Spring Show will be in full swing from March 20 through April 6. Remember to pack your boots!

    Society Social Pause Life Play Games furniture collection

    Photo by Nick Mele

    Whimsical gaming furnishings turn up the fun for a cozy afternoon.

    home-designround topsociety social
    news/home-design

    right on track

    First look at members-only work club’s vintage-filled new East End outpost

    Emily Cotton
    Aug 19, 2026 | 12:52 pm
    Switchyards work club East End
    Courtesy of Switchyards
    Signature boothbank seating takes center stage just off of the cafe.

    Houston’s trendy East End neighborhood continues to heat up as the newest Switchyards work club sets its opening date for Monday, August 31. Following the wildly successful Montrose location that — like all Switchyards clubs of 2025 – sold out its memberships on opening morning, the new East End club (3401 Harrisburg Blvd, Suite H.) is sure to perform just as well.

    Self-described as “kinda like an Italian soccer internet cafe combined with a really cool vintage shop,” each of the 39 individual clubs is designed with a strong focus on the history of the neighborhood and local culture. The East End club is located in the historic Imperial Laundry building from the 1940s — joining popular dining destination Street to Kitchen, among others.

    It’s a fair assertion that the popularity of the network of Switchyards work clubs boils down to, well, vibes. Not that 24/7 access, fast Wi-Fi, and free locally-sourced coffees and teas aren’t a heck of a draw, but Switchyards has quickly developed a brand identity that is as enviable as it is recognizable.

    Swoon-worthy vintage furniture, locally-shopped vintage decor and accessories, creativity-sparking art and design books ready to stretch their spines, and cozy rugs underfoot are all carefully chosen to offer ideal working spaces and conditions for any and every one of the 250 club members — that’s the membership cut off, by the way. After those initial spots fill on drop day, it’s waitlist city.

    CultureMap recently toured the nearly-completed site to meet the design team and to chat with Switchyard’s head of design Jared Erickson about the newest club, the process of designing each individual club, and more.

    “In our spaces we try to mix the best of a hotel lobby, a dive bar, and your local neighborhood coffee shop, creating these different zones so no matter what type of work you’re looking to do, you have the right seat for that work,” explains Erickson. “What are the best neighborhoods in America and where can we fit in there? We want to be always tucked away. We aren’t looking at the downtown, coolest spots where all the big brands go, but for what feels like part of the neighborhood. Behind us we have streets and streets of houses and anyone who wants to walk here doesn’t have to drive across town. That’s why we want to go into awesome cities and plant ourself in the best neighborhoods.”

    Not only is the East End location extremely walkable, it’s directly across from a Houston Metrorail line and just down the street from a busy railway interchange.

    “It’s funny because Switchyards is really a train term and somehow we do find ourselves pretty close to transit and to trains,” he says. “We have a couple of places in Chicago that are right on the Blue Line.”

    The Switchyards brand is so far opposite from other similar concepts that it’s a bit of a disservice to group them into the “shared workspace” category. While it is absolutely a space for work, it reads and lives more like a lifestyle brand. It’s a safe space for no-nonsense creative types and people who were into Bret Easton Ellis long before he was reduced to a Ryan Murphy shill. And good luck ever overhearing a member say something ridiculous like “let’s circle back.” Switchyards people are the cool kids — in this author’s opinion.

    “You have your nine-to-five tech worker that’s going to come work out of here a couple of hours a day — maybe it’s on their way from dropping their kids off at school — and they can come in and knock out a full day’s work in four hours,” says Erickson. “Then you have your gig workers that are doing something else during the day and either have a side project or something they want to work on at night. We take anyone, but it’s also a space that’s not for everyone — you know?”

    Switchyards may be the company’s name, but they make it a point to stay very much on track. Multiple, work-focused quiet zones coexist with more relaxed, flexible spaces for mixing and mingling. Private “phone booth” spaces make allowances for calls, while “heads down” spaces are completely no-nonsense. The only sound allowed in these spaces is the comfortable hum of white noise machines. Breakout rooms are available to book free of charge as well.

    “The team works really closely together to think about everything that’s going to go into the space and how to tell the story and feel cozy,”explains Erickson. “We mix old and new. We will have an older style credenza and club chairs and then mix and match where we need to to get that little high-low feel.”

    The team used the Imperial Laundry facility’s history as its jumping off point. Erickson was even able to score an original trucker-style ball-cap from eBay. It sits in the lobby trophy case with other local trinkets and finds related to the neighborhood and to the laundry business.

    “We leaned into the space and into the neighborhood and that kind of tells us where we are going with the decor. We have our base — what we call our 80 percent items — that we just know we are going to use: booth runs and table tops. Then we mix in some found objects or anything we come across. Each space is unique, but very ‘Switchyards’ at the same time.”

    The lobby display case is a bit of a Switchyards staple, with each club receiving its own antique or vintage display or trophy case. Erickson sources these, usually in bulk, from old schools. Which is charming, considering the strong mid-century academia aesthetic that pulses through all of their clubs.

    “We always try to include this kind of display or trophy case to keep all of our treasures,” says Erickson.“I think of that as ‘What would the guy that owned this space before we got here — what would he be collecting? What was their thing that they liked, held onto, and put into a display or trophy case to save for later?’ We find that as a point of inspiration for our members, too. As they’re walking through or maybe waiting on someone at the door, they can have something to look at.”

    Members will find everything from nostalgic vintage letterman’s jackets and pennants to old ashtrays and wooden thread bobbins behind the glass cabinet doors. Take a break from work to stroll through the cafe area and into the lobby to get lost in all the fun bits and bobs in the trophy case — as a treat.

    Speaking of the variety of pennants throughout the space, Erickson admits that not all of the beautiful felted wool pieces are authentic vintage. Switchyards enjoys a partnership with Oxford Pennant, who help create custom pieces that lean into the older aesthetic and fill any gaps they may have in their vintage inventory. The team chooses the best vintage designs from each decade, working them into the space in a way that feels cohesive.

    “We use an 80/20 rule. It’s sort of like we try to have 80 percent of it — tables, chairs, the things that matter but don’t really matter—or that we know are tried-and-true, and then we fill with 20 percent of these highly-curated items,” explains Erickson. “So we do try to locally source, especially in markets that we’re already in. What can we buy locally and keep in the neighborhood, keep in the city, and keep in its market?”

    Switchyards is headquartered in Atlanta, where Erickson and his team create the majority of the design plans for the clubs before packing their core pieces and hitting the road. Their approximately 20,000-square-foot warehouse is also where the team keeps its bulk vintage scores from around the country — even from right in Houston’s kitschy neighbor Round Top.

    “Since we are building out so many spaces, we like to buy entire collections. Like the big barrels and the hundreds of green bins from a warehouse that was going out,” says Erickson. “Then we ask how we can bring these things into a space and use them — the filing cabinets are kind of our signature move. Instead of building a wall, we will do a row of filing cabinets to divide up the space and make it a bit more cozy. I bought about 200 vintage Eames chairs [at the Round Top spring show] — the stackable shell chairs with fabric — and got a killer deal on them and that made it all worth it.”

    As for the rest of that 20 percent of the design, the design team shopped local thrift and resale shops in the area to find everything they needed to make the space feel like it can tell more of a story.

    “We went to a local creative reuse store and bought up a bunch of little pails and build-up items,” explains Erickson. “One of my favorite things I got there is this weird welded piece (it currently lives atop a cafe cabinet). It was probably someone’s practice-weld piece, but we just love it. We love unique items that feel handmade and that you’re not going to find anywhere else. I love it when you find that special store and come across a vintage Thurston lamp for $20 when you know it’s a $400-600 item — it feels good.”

    The cafe area has an interesting selection of wall decor. That starts with a custom made light box containing a cork bulletin board for club news and upcoming events like “iced coffee Fridays” among historical papers and pennants. Erickson’s original pen and paper design sketches live beneath a nonchalant tac in the drywall — all centered around the site plan for Erickson’s babies, the tanker desks that became a gift that kept on giving.

    “I knew we were going to use tanker desks”, he says. “Those are probably my favorite pieces here. I bought about 200 of these from a warehouse office that was going out of business. It was pretty wild, because we got a great deal on them and the drawers still had items in them. We’ve used some of those pieces throughout the space as well. Yeah, that’s probably one of my favorite parts.”

    The entire design for the space is highlighted by the heavy assist from the original industrial windows from the building’s construction in the 1940s. In spaces that are somewhat beyond the reach of the abundant natural lighting, lamplight fills the gaps. All artificial lighting has been designed to be soft and relaxing — nothing too stark or bright.

    Switchyards, including the lighting, is anything but sterile. Erickson says the aesthetic successes of each work club comes from embracing what’s there, like the steel windows.

    “I’m always inspired by just using what I have. There are so many options out there, especially online, and ‘trends’ that come and go. I think just finding that style that speaks to you and just having a sense of taste and what can go together — that you may not see on Pinterest — works. And using what you have is and can be a super power if you just lean into it.”

    Membership info

    Memberships, priced at $129 per month, will go on sale at 10 am on Thursday, August 27. Sneak peaks and pop-ins run from August 24-26 (RSVP here). Once the first 250 memberships have sold, Switchyards will maintain a waitlist. There is an early access email list as well as a text notification list for receiving the membership registration link on August 27. Switchyards has hinted that links may go out via text alerts first, so do with that what you will.

    Switchyards work club East End

    Courtesy of Switchyards

    Original 1940s windows set the tone for the design.

    openingsswitchyardseast endhome-designinterior design
    news/home-design

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