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    bow down

    How Houstonians can embrace Grandmillennial decor this Christmas season

    Emily Cotton
    Nov 29, 2024 | 12:01 pm

    For traditionalists who allow seasonal decor to follow the Gregorian calendar—choosing not to swap Jack-o-lanterns for Christmas trees and actually celebrate an autumnal aesthetic — the weekend following Thanksgiving is the designated time to decorate for the Christmas season. Year after year social media tends to influence the tweaks and updates required to maintain a sense of freshness to existing decor, but what do the pros think?

    For All Occasions, or, as it’s called by insiders, “FAO,” has been the faux floral design showroom for decades. Beloved by Houston interior designers, the 11,000 square foot showroom is filled with hyper-realistic faux trees, floral arrangements, examples of “living” walls, and the like. The most festive service they provide, however, is their on-site holiday decorating. Clients who prefer a laissez faire approach to decorating rely on FAO to install remarkable, on-trend Christmas decorations for their interiors and exteriors. Co-owned by Gail Terrill and Tammie Jacobe, FAO keeps up with all of the latest and greatest trends.

    Terrill took a break from an installation to discuss this year’s hottest holiday trends. She tells CultureMap that Grandmillennial, oversized bows, and tone-on-tone are the top three trends for 2024. While two-thirds of the trends are self-explanatory, “Grandmillennial” is a little vague.

    First introduced by Emma Bazilian in a House Beautiful article in 2019, the trend has become a contemporary Christmas staple. “Grandmillennial style re-imagines old-school design fads and combines them with contemporary looks,” Martha Stewart explains. “The resurgence of this specific design style is a rebellion against the midcentury modern look that has ruled interior spaces for the past several years.”

    A Grandmillennial Christmas will include anything that is quintessentially “granny.” Think ruffles, lace, and needlepoint. This theme will focus on nostalgia, kitsch, and whimsy over anything else. It’s also essential to focus on a theme as there is a fine line between curated Grandmillennial and hoarder-chic.


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    A post shared by Leben Riebe (@vintageholiday)


    Oversized bows are essentially a focused, themed offshoot of the Grandmillennial style. If bows aren’t the vibe, focus on other nostalgic Christmas decor items such as rocking horses, bells, or nutcrackers. The idea for this style is for every item to look collected — nostalgia and memories are the stars of the show here. According to Terrill this is a great theme due to its range and can go with most home styles, which is ideal as “most clients tend to stay to a style that reflects their interiors.”

    “Depth and dimension, layering, and well thought out ornament selections” are what separate the amateurs from the pros, Terrill says. Make sure to reach deep into the tree when placing lights and baubles to ensure as much light as possible is reflected, placing ornaments and other decorative items exclusively at the tips of the branches will cause a design to fall flat. If the tree is looking thin, add some depth by adding picks and floral sprays.

    Continuity is also an important factor in creating a festive atmosphere. While a full matching set is a bit passé, make sure to mix and match the same colors throughout any auxiliary floral decor, such as centerpieces, garlands, wreaths, and swags. Remember, a successful interior is one that tells a story.

    This year, rather than shunning any vintage or handmade ornaments previously relegated to the attic, return them to the tree where they can shine. Remember — they’re trendy!

    For All Occasions Grandmillennial Christmas decor

    Photo by Gail Terrill

    A show stopping garland plays with scale.

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    respectful design

    New Montrose studio brings bespoke European design to Houston

    Emily Cotton
    Dec 12, 2025 | 12:30 pm
    Armazem Design Home Store
    Photo by Laurie Perez
    Armazem.design is located in the historic Winlow Westheimer buildings.

    Houston’s newest interior design showroom is a dazzling display of how historic preservation and swanky European design can slip into a harmonious dialogue that quietly dismisses the longstanding notion that contemporary furniture has no place within the oftentimes rigid constraints of a traditional home.

    Tucked between The Upper Hand Salon and The Phoenix Pub in the historic Winlow Westheimer buildings, Armazem.design is a lifestyle design boutique carrying elevated European design and architectural solutions from century-old brands such as Arclinia, Lema, Barausse, Foscarini, Gaggeneau, and Sub-Zero Wolf.

    The name Armazem pays homage to founder and principal Jon Fante’s Brazilian roots. Traditionally, armazems were community cornerstones — general stores where people not only shopped but also learned, connected, and built long-term relationships. Appropriate then, that Fante would choose to nestle himself between a salon and a pub, two businesses that are traditional archetypes for familiarity and community.

    Armazem.design is set up like a bespoke home as opposed to a traditional contemporary design concept space. With everything from stately 1920s Victorians to cozy 1930s bungalows still in play in Montrose, setting up shop in a “Houston Browns” brick building from the 1930s — complete with original wide plank floors, exposed brick interior, and open rafter ceilings — allows clients to get a genuine feel for how the product lines work within the framework of these older homes.

    Fante, who was born, raised, and educated as a civil engineer in Brazil, came to the States in 2006 to handle US operations for Florense. Fante retired from his position as CEO in 2017 to start Armazem.design in Chicago. The decision to expand to Houston is something that Fante says was a no-brainer, as Houston has been moving towards a more contemporary style overall.

    “What we are trying to show here is that you don’t have to be in the extremes. You don’t have to be in the extremes of classic American design, which is beautiful, and what is also perceived here as European design, which is super contemporary, which is also beautiful,” Fante tells CultureMap. “There is a breadth of solutions in the inbetween.”

    The buildout for Armazem.design takes clients on a journey through two kitchens, a living room, dining room, generously-appointed closet and dressing space, home office, and casual den space, all outfitted with wall units, complex storage solutions, and warm, comfortable furnishings. Formerly open spaces have been divided into distinct concepts using architectural partitions that can be designed for any space.

    Every aspect of Armazem.design is custom made to order. The design may follow a more European school, but there are wooden elements and handmade objects that protect their environment from the contemporary curse of feeling cold, uninviting, or institutional. With lead times around three to four months, going bespoke here is as accessible as placing orders from mainstream retailers.

    “While there is a focus on kitchens, there are a lot of different products that we bring,” says Fante. “We are a showroom that is focused on interior architectural applications for home. We have partners in doors, partitions, wall paneling, closets — there is a lot. We got this historical place in Montrose and we made it as a home. We want people to walk in and feel like they could live here. It’s very comprehensive.”

    The owners of the building are currently working with the city to gain historical recognition, something that would mean a lot for the neighborhood, and to Fante.

    “We were very lucky to find this space. We preserved every historical element in the showroom — you see these very rustic floors, these floors are almost 100 years old.” Fante discovered more of the historic “Houston Browns” brick during the renovation (the classic Houston brick has been out of production for decades), all hidden behind swathes of drywall. “We ripped that all out to expose the true character of the space,” Fante explains. “Of course we kept the brick.”

    Fante shares that the decision to restore the building led to a phrase from an architect in their Chicago showroom that has remained their motto here in Montrose: “Let’s not bully the space, let’s respect it.” That’s a sentiment that the entire neighborhood can get behind.

    Armazem.design is located at 1911 Westheimer Road and is open Monday through Friday from 9 am-5 pm.

    Armazem Design Home Store

    Photo by Laurie Perez

    Armazem.design is located in the historic Winlow Westheimer buildings.

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