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    Revolutionary Builder

    Carol Barden changes Houston one house at a time

    Stephen Fox
    Oct 30, 2009 | 1:21 pm
    • Don Glentzer
    • Carol Barden with Tree House architects Erick Ragni and Scott Strasser

    Carol Isaak Barden is a one-woman real estate revolution intent on changing the way development is done in Houston.

    After careers as a Houston socialite (the '80s oil downturn turned her coach into a pumpkin) and a Manhattan-based travel writer (until 9/11 temporarily grounded travel journalists), she came back to her adopted hometown with a big idea.

    What does Houston lack?

    Style.

    Which style does Houston most conspicuously lack?

    Modern.

    And what was Barden going to do about it?

    Well, of course: develop townhouses that were works of modern architecture—designed by modern architects—to a market niche that Houston townhouse developers would tell you didn’t exist.

    Carol Barden proved them wrong. Launching into partnership with accomplished young architect Allen Bianchi, she built a pair of slender, freestanding houses in the West End, two doors down from a halfway house. Sleek, simple, minimal: they sold for what seemed, by the standards of the neighborhood in 2002, astoundingly high prices—before they were even finished.

    Barden and Bianchi built two more houses around the corner, then three across the street from the first two. Each time, eager buyers snapped the houses up while still under construction. Barden had proved her intuition in the hard world of entrepreneurship, where sales are truth: There is a market for modern architecture in Houston.

    Success with those early projects made conventional financing feasible and it encouraged Barden to go to stage two of her vision: commission different architects to design single-family houses as well as townhouses.

    Super cool Houston architects Scott Strasser and Erick Ragni have now designed three projects for Barden. Olson Sundberg Kundig Allen of Seattle (where Barden is from) designed the laid-back Wabi Sabi House in the Boulevard Oaks neighborhood. And François de Menil of New York was architect for a pair of sculptural houses in Temple Terrace published in Architectural Record, the most widely circulated American architectural journal.

    Strasser Ragni designed Barden’s newest house, the Tree House, completed in August. It’s a two-story, 3,500-square foot (plus garage) single-family house, located on a city block in Montrose that seems to have one of every kind of building on it. Yet in this very Houston setting, your overwhelming impression of the Tree House—inside and out—is one of serenity.

    The subtlety for which Strasser and Ragni are famous, their expertise in placing windows to frame just the right view, their deft proportions and intriguing spatial offsets imbue this simple house with emotional depth. It’s here that you realize what makes Carol Barden different from other developers. It’s not about style. It’s about how it feels to live in this house, on this lot, on this block, in this neighborhood.

    Barden’s career as a developer has not been without its learning curve (yes, she admits, you do learn from your mistakes). Nor is she the only developer in Houston who has demonstrated that there is a market for modern design (the architect-developers Larry S. Davis and the brothers Chung and Choung Nguyen have also built distinctive projects they designed).

    But as one sees townhouse developers in the West End doing schlock knock-offs of Barden’s early Bianchi projects, you realize that white stucco wall planes are not ultimately what set her houses apart. Barden is capable of making judgments about how something looks, what a space feels like, how cabinetry is put together, where materials should come from.

    She has convictions about what is, and is not, right. She has something to teach her architects about how people want to live and what they look for in a house. But at the same time, she respects the value that architects, other design professionals, and craftspeople bring to her houses. That’s why, in contrast to what most residential developers try to achieve, Barden’s houses and townhouses don’t stand out, their stylistic singularity notwithstanding. They fit in.

    Barden and her architects are transforming Houston, one house at a time, from the kind of city where stylistic effusion and material chaos mask dull mediocrity into the kind of city that, as the Tree House shows, is lively, urbane, engaged, and has a soul. It’s the kind of city, and the kind of house, you want to live in.

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    news/home-design

    respectful design

    New Montrose studio brings bespoke European design to Houston

    Emily Cotton
    Dec 12, 2025 | 12:30 pm
    Armazem Design Home Store
    Photo by Laurie Perez
    Armazem.design is located in the historic Winlow Westheimer buildings.

    Houston’s newest interior design showroom is a dazzling display of how historic preservation and swanky European design can slip into a harmonious dialogue that quietly dismisses the longstanding notion that contemporary furniture has no place within the oftentimes rigid constraints of a traditional home.

    Tucked between The Upper Hand Salon and The Phoenix Pub in the historic Winlow Westheimer buildings, Armazem.design is a lifestyle design boutique carrying elevated European design and architectural solutions from century-old brands such as Arclinia, Lema, Barausse, Foscarini, Gaggeneau, and Sub-Zero Wolf.

    The name Armazem pays homage to founder and principal Jon Fante’s Brazilian roots. Traditionally, armazems were community cornerstones — general stores where people not only shopped but also learned, connected, and built long-term relationships. Appropriate then, that Fante would choose to nestle himself between a salon and a pub, two businesses that are traditional archetypes for familiarity and community.

    Armazem.design is set up like a bespoke home as opposed to a traditional contemporary design concept space. With everything from stately 1920s Victorians to cozy 1930s bungalows still in play in Montrose, setting up shop in a “Houston Browns” brick building from the 1930s — complete with original wide plank floors, exposed brick interior, and open rafter ceilings — allows clients to get a genuine feel for how the product lines work within the framework of these older homes.

    Fante, who was born, raised, and educated as a civil engineer in Brazil, came to the States in 2006 to handle US operations for Florense. Fante retired from his position as CEO in 2017 to start Armazem.design in Chicago. The decision to expand to Houston is something that Fante says was a no-brainer, as Houston has been moving towards a more contemporary style overall.

    “What we are trying to show here is that you don’t have to be in the extremes. You don’t have to be in the extremes of classic American design, which is beautiful, and what is also perceived here as European design, which is super contemporary, which is also beautiful,” Fante tells CultureMap. “There is a breadth of solutions in the inbetween.”

    The buildout for Armazem.design takes clients on a journey through two kitchens, a living room, dining room, generously-appointed closet and dressing space, home office, and casual den space, all outfitted with wall units, complex storage solutions, and warm, comfortable furnishings. Formerly open spaces have been divided into distinct concepts using architectural partitions that can be designed for any space.

    Every aspect of Armazem.design is custom made to order. The design may follow a more European school, but there are wooden elements and handmade objects that protect their environment from the contemporary curse of feeling cold, uninviting, or institutional. With lead times around three to four months, going bespoke here is as accessible as placing orders from mainstream retailers.

    “While there is a focus on kitchens, there are a lot of different products that we bring,” says Fante. “We are a showroom that is focused on interior architectural applications for home. We have partners in doors, partitions, wall paneling, closets — there is a lot. We got this historical place in Montrose and we made it as a home. We want people to walk in and feel like they could live here. It’s very comprehensive.”

    The owners of the building are currently working with the city to gain historical recognition, something that would mean a lot for the neighborhood, and to Fante.

    “We were very lucky to find this space. We preserved every historical element in the showroom — you see these very rustic floors, these floors are almost 100 years old.” Fante discovered more of the historic “Houston Browns” brick during the renovation (the classic Houston brick has been out of production for decades), all hidden behind swathes of drywall. “We ripped that all out to expose the true character of the space,” Fante explains. “Of course we kept the brick.”

    Fante shares that the decision to restore the building led to a phrase from an architect in their Chicago showroom that has remained their motto here in Montrose: “Let’s not bully the space, let’s respect it.” That’s a sentiment that the entire neighborhood can get behind.

    Armazem.design is located at 1911 Westheimer Road and is open Monday through Friday from 9 am-5 pm.

    Armazem Design Home Store

    Photo by Laurie Perez

    Armazem.design is located in the historic Winlow Westheimer buildings.

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