RETAIL ROUNDUP

8 new Houston stores selling clothes, accessories, and sunglasses

There is something to be said about entering a store with its unique branding, atmosphere, and smell — yes, that wonderful scent wafting through the air is not a coincidence — that makes shopping in real life just plain fun. Shoppers can get an up-close look at designs, touch fabrics, and try things on, alleviating worries about incorrect sizes, lengths, or fits. While it might be easier to add to cart on phones or laptops, brick-and-mortar stores have long been upping their game to compete with the convenience of online shopping.

Houston boutiques and national brands are attracting shoppers away from their phones by adding a bevy of fashion hot spots to the city's retail landscape. April is a big month for savvy consumers because, just in time for the spring and summer buying frenzy, Houstonians have several new shopping destinations to choose from. It is time to put down the phone, step away from the laptop, and walk through the eight newest shops in Houston.

Eight One
Known for its trend-setting lifestyle offerings, including hats, shoes, clothing, and accessories, Houston-based Eight One recently opened an outpost in M-K-T Heights. Eight One's flagship brand, New Era, and other notable names like Mitchell & Ness, Saucony, and Vans will be available for purchase.

Frock Shop
Houston-based apparel and accessory boutique Frock Shop opened its second location in M-K-T Heights. The boutique, founded in 2019 by Selina Standford, offers elevated luxury brands and ready-to-wear pieces. Notable designer brands at the M-K-T boutique include Xirena, Nation, Staud, Farm Rio, Ulla Johnson, ALC, Tanya Taylor, and Cleobella.

HeyDude
Summer is the perfect time to stock up on the newest comfy "it" shoe from HeyDude. Now open in Houston Premium Outlets, HeyDude offers airy slipper-like shoes in several styles, including the iconic Wendy and Wally shoes.

Maria Tash
Fine jewelry designer and luxury piercing expert Maria Tash will open her second Texas location in the Houston Galleria this month. Favored by Taylor Swift, Blake Lively, and Gigi Hadid, Tash is known for her unique stylings and Curated Ear collections. In the Galleria boutique, shoppers can look forward to eye-catching travertine details, leather and metallic accents, and beautiful lighting to enhance Tash's jewelry.

Psycho Bunny
Its iconic logo and bright colors are the hallmarks of New York-based brand Psycho Bunny. Its latest outpost in Houston Premium Outlets offers a range of men's clothing and accessories, including polo shirts, tees, and outerwear that combine classic styles with an edgy touch.

Simply Southern
It is hard to believe that Simply Southern, the all-American preppy lifestyle brand, has been around for over a decade. Usually found in boutiques and big box stores like Academy, Simply Southern has a new store in Houston Premium Outlets. Shoppers can find the brightly colored shirts and sweatshirts the brand is known for.

Solaris
Get the latest trends in sunglasses at the newly opened Solaris in Houston Premium Outlets. The boutique offers classic, fashion, and luxury brands catering to every kind of sunglasses fanatic.

Tommy Bahama
Renowned for its relaxed approach to luxury, Tommy Bahama combines refined styling, island-inspired designs, and high-quality materials. Tommy Bahama fans can now live the island life at the brand's newest store in Houston Premium Outlets. The boutique offers tropical-themed men's and women's apparel, beach gear, or home décor.

Photo courtesy of Frock Shop

Frock Shop recently opened its second location in M-K-T Heights.

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TAILORED TRADITION

Cult-favorite French denim brand Chevignon makes U.S. debut in Houston

Photo courtesy of Chevignon

Chevignon’s Galleria boutique marks the brand’s first-ever store in the United States, launching its Texas-focused expansion plan.

Heritage denim brand Chevignon has arrived in Houston, introducing its cult-loved leather jackets and customizable jeans to a new boutique in the Galleria. Known for its rugged style, the French-born label is expanding its presence in the U.S. with a store designed to appeal to loyal brand aficionados and fashion-forward newcomers. The outpost is complete with an in-store Denim & Repair Shop offering complimentary tailoring and one-of-a-kind customization.

Located on the second level adjacent to the Westin Hotel, the new outpost is modeled after the brand's most successful stores in Bogotá and Medellín. At over 2,100 square feet, customers can expect a spacious and well-lit shopping experience. Light colored floors with handsome dark features lend themselves to the masculine energy of the store. The spacious fitting rooms, complete with lounge seating and oversized mirrors, make trying on the latest styles comfortable.

The brand was founded in 1979 by Guy Azoulay, who was obsessed with American fashion, in particular the leather aviator jacket. With decades of success in Latin America and a massive following in Colombia, Ecuador, and Peru, Chevignon is widely known for its leather jackets, down coats, and denim.

Comparable to Levi's or All Saints, a pair of jeans typically starts at around $130, while a leather jacket retails between $400 and $600. The brand offers denim, outerwear, footwear, and accessories with collections divided to focus 70 percent on menswear and the remaining 30 percent on women's styles.

Chevignon's expansion into the U.S. was three years in the making. With broadening brand recognition at the forefront, expansion plans include opening 10 additional boutiques by 2030 in Houston, Dallas, Austin, San Antonio, and Fort Worth. These new stores will round out their portfolio to 102 brick-and-mortar stores, along with several partnerships in other large-format locations.

Chevignon denim repair Chevignon’s in-store Denim & Repair Shop offers complimentary tailoring and custom patches for truly personalized jeans and jackets.Photo courtesy of Chevignon

"When it came time to think about locations in Texas, Houston came to mind. We thought about the Houston rodeo, and we knew the city was right for the brand," Chevignon brand manager, Diego Alvarez Salazar, tells CultureMap. "We wanted to be part of the place where people were moving to and investing in, and that was in Texas."

One of the stand-out offerings at Chevignon is their Denim & Repair Shop. Customers who purchase denim are treated to complimentary, bespoke tailoring to ensure the best possible fit. The store also offers a wide selection of patches, pins, and accessories to completely customize leather and denim jackets, as well as jeans. While there is a cost for the accessories themselves, the complimentary customization services ensure a one-of-a-kind look for every customer.

"I always tell people that my first 'grown-up' pair of jeans was from Chevignon," says Bogotá-native, Luisa Babarczy. "Their denim is something that lasts forever. Now that they are here in Houston, I am so happy to be able to buy my daughter her first Chevignon denim jacket."

Photo courtesy of Chevignon

Chevignon’s Galleria boutique marks the brand’s first-ever store in the United States, launching its Texas-focused expansion plan.

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