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    Shop Talk

    2 new clothing boutiques and a safe ear piercing studio sign on to CityCentre

    Holly Beretto
    Apr 30, 2024 | 2:36 pm

    With three new tenants set to open this summer, CityCentre continues cementing its reputation as a shopping destination. That news comes on the heels of last week's opening of Star Cinema Grill, which revamped the space originally operated by Studio Movie Grill.

    American Threads, Rowan and Southern Tide join the retail lineup in the 47-acre shopping district. Together, the three new stores have transformed the former H&M location.

    American Threads, a fashion brand that touts itself as offering California cool-girl style with a coastal cowgirl twist, will make its Houston debut with an 1,800-square-foot space next to Starbucks. Shoppers can expect a mix of chic and classic pieces from the Georgia-born clothing brand.

    "We are delighted to finally establish roots in the city of Houston,” Nicole Gutjahr, director of retail operations at American Threads, said in a statement. “The overwhelming enthusiasm and unwavering support from our online community, combined with Houston's undeniable allure, highlighted the city as the quintessential locale for our newest location. We eagerly anticipate introducing our thoughtfully curated selection of emerging trends and timeless pieces to the Houston community."

    Ear piercing specialist Rowan will open nearby. The 1,000-square-foot boutique is unique among similar spots because licensed nurses perform the piercing procedure. Rowan offers shoppers an extensive collection of hypoallergenic jewelry, ranging from hoops to studs and 14K gold. CityCentre will be the brand's second location in Texas.

    “My search for a safe and celebratory space for my daughter's first piercing inspired the creation of Rowan," said founder and CEO Louisa Schneider. "We're eager to expand our presence in Houston and bring the safest and most celebratory ear-piercing experience to all.”

    Rowan's next-door neighbor will be Southern Tides, a Coastal lifestyle apparel brand occupying 1,500-square-feet in between Rowan and American Threads. Known for styles that easily go from ocean to office, the brand carries an array of apparel and accessories for men, women, and children featuring original Southern Tide prints, which are known for their soft texture, according to press materials.

    CityCentre greenspace

    Courtesy of Midway

    The new stores are opening in the former H&M location.

    "We are proud to provide the curated, dynamic and amenity-rich environment that tenants continue to want and need for their business to thrive, and we look forward to introducing these unique concepts to the surrounding community," said Lacee Jacobs, senior managing director of retail leasing at Parkway, which manages CityCentre.

    While shoppers will still have to wait a few months for the new spots to open, they should find plenty to enjoy when they do.

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    CLOSET CLEANSE

    6 Houston style pros dish on what fashion trends to keep, store, or donate

    Gabi De la Rosa
    Jan 12, 2026 | 11:30 am
    Legado x Beatriz Gomez
    Photo courtesy of South to North/Instagram
    Bold accessories and statement handbags are just two of the recommendations from Houston's most stylish tastemakers.

    If Houston closets could talk, they would be begging for a little breathing room in 2026. With the goal of a wardrobe that feels up-to-date, personal, and very wearable, chasing microtrends is a thing of the past, while editing with purpose is definitely en vogue.

    To help separate the one-hit wonders from the wardrobe staples, we've sought advice from some of Houston's most plugged-in style makers on their keep, store, and donate lists. Their recommendations cover voluminous silhouettes, bold accessories, and a collective agreement that some trends have officially overstayed their warm Bayou City welcome. This fashionable group offers a clear and very stylish path forward for the year ahead.

    Luisa Babarczy, Co-Founder of South to North

    Keep: We’ll continue to see volume in bottoms as a leading trend in 2026: Balloon pants, barrel denim, and wide leg pants.

    Store: Ultra-minimal jewelry is taking a back seat, and this year is all about maximalist, bold statement pieces, including brooches, chunky layered necklaces, oversized rings, and stacked bangles. Minimal jewelry will always circle back because it’s a timeless aesthetic, but for now, the mood has definitely shifted toward volume and personality.

    Donate: Ultra-micro handbags. Although they were a major trend in 2025, 2026 is shifting toward medium and larger handbags that balance practicality with style. Pieces that comfortably fit everyday essentials while still feeling fashion-forward and event-ready.

    Lindsay Curtis and Elin Jackson, Owners of Golden

    Keep: Invest in button-down tailored shirts like Frank & Eileen classics, the COH Kayla shirt, and Secular Rene. You can’t go wrong with colors like white, blue, or pastels.

    Store: A must to look like you're updated is storing bulky sneakers and switching to sneakerinas.

    Donate: Save barrel jeans and coated jeans for winter and switch to new spring denim styles like Frame slim palazzo with the front pocket or Rag & Bone Miramar joggers with a stripe.

    Chloe Dao, Founder of Chloe Dao

    Keep: First and foremost, I don’t really believe there’s one dominant trend anymore. Over the past few years, style has become much more individual, influenced by a wide range of platforms and sources of inspiration. Because of that, I always recommend keeping well-tailored pieces. Great tailoring never goes out of style. If you have a jacket that makes you feel polished and confident, always keep it — never give it away. Get it tailored and get the fit right. Especially with a jacket, it’s instant polish.

    Store: I think fitted/skinny jeans are worth storing. They may not be the most on-trend right now, since barrel-leg and wider styles are more popular, but I truly believe they’ll come back. Straight-leg or slightly fitted jeans always look polished when styled properly.

    Donate: Donate low-rise jeans or give them to your daughters. This style is coming back, but unless you have the body of a gym bunny or a rock star, they are brutal. Also, donate Labubus. I personally think they are hideous and such a trend.

    Thy Mitchell, Founder of Foreign Fare

    Keep: A tailored, elevated travel set. Polished matching tops and bottoms in breathable, wrinkle-resistant fabrics are versatile, flattering, and effortless. They work as well on a flight as they do at a meeting, dinner, or running errands.

    Store: Slim-cut denim. Taking a pause as relaxed silhouettes lead, but they will return because they are a sleek, boot-friendly staple.

    Donate: Logo overload. For me, when the branding is louder than the design, it usually doesn’t stand the test of time.

    Paulina Padilla, Wardrobe Stylist and Fashion Consultant

    Keep: Accessories. Keep any accessory with a special detail or one of a kind, whether it’s a fringe jacket, a sparkly brooch to pin on a blazer, a unique evening bag, a cool scarf to wrap around your waist, or throw over your shoulders. These are great pieces to instantly elevate a simple outfit. Carefully edit your accessories because they complete the look.

    Store: Sadly, a peplum or bubble hem. I love them, but they unfortunately come and go. Asymmetrical hemlines are replacing them for the moment. Hang on to them, though, because these cuties will come back.

    Donate: Toss overly distressed denim. I’ve been styling my clients in clean denim for the last few years, so it’s refreshing to see this trend leave. Clean washes just look more expensive and are 100 percent more chic, polished, and effortless.

    Elaine Turner, Founder of Edit by Elaine Turner

    Keep: A classic pleated midi skirt. The midi skirt has been a strong statement in fashion for a few seasons now, and I feel it has become just as important as your favorite go-to dress. Midi skirts also give you the opportunity to mix and match and create your individual statement through layering.

    Store: I always recommend holding on to treasured accessory pieces that evoke a sense of ladylike nostalgia. A top-handle bag that has been passed down by your mother or grandmother, an antique brooch, or your favorite, classic silk scarf — these timeless accessories never truly go out of style and deserve a permanent place in your wardrobe. Not only do they carry sentimental value, but we’re also seeing many of these elements re-emerge on the runways this season, styled in fresh, modern ways.

    Donate: Overly distressed denim, especially exaggerated styles with heavy rips and slashes, are best left behind. These pieces were very much tied to a specific moment and don’t translate well into the more refined, intentional direction fashion is moving toward.

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