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    like a cowboy

    Houston-area country star collaborates with Lucchese on boots, hats, and more

    Gabi De la Rosa
    Mar 22, 2024 | 4:00 pm

    Lucchese Bootmaker, one of the country's most storied boot brands, is partnering with fresh-faced country superstar Parker McCollum, a Conroe-native, for a Texas-sized collaboration that includes boots, clothing, and accessories.

    In 2022, McCollum and the Lucchese team recognized a similar passion for bringing forward the spirit of the Lone Star State, and the idea for The Lucchese x Parker McCollum Collection was born. The debut collection consists of two shirts, four belts, and four unique boots, each created in the horseman style and handmade in Texas — Evening Patriot, Hollywood Gold, Silhouette, and Ruger.

    McCollum, famous for his baseball hats with boots style both on and off-stage, also designed three hats for the collection, including one limited-edition navy hat. A portion of the hat proceeds will benefit his charity, The Ruger Fund.

    "When I connected with the team at Lucchese to design this collection, my goal was for these boots to feel like me, so I approached it the way I write my music," McCollum said in a statement. "Just like my songs, I wanted to create something that people can see a bit of themselves in, that would feel timeless, and would inspire folks in their day-to-day, something Lucchese is already really good at."

    McCollum, who isn't shy about showing his appreciation for the country's military and veterans, designed the Evening Patriot as a tribute with intentional coloring and McCollum's signature five-rose design, which is inlaid into the boot shaft. The Evening Patriot is the collaboration's lead design and the debut of Lucchese's brand-new men's leather, sueded caiman.

    The Evening Patriot boots are the lead design in the collection and a tribute to the nation's military and veterans. Photo by Gustavfoto

    Priced at $745 to $2,995, each boot in the collection honors something special in McCollum's life. Hollywood Gold celebrates his award-winning 2020 album, while Silhouette commemorates a song from his 2015 album. The most sentimental boot in the collection may just be the Ruger, which is named after the singer's chocolate Labrador retriever. It is the one boot in the collection made for the outdoors and features slip-resistant soles and a rugged design.

    Parker McCollum and his Labrador retriever, Ruger. Photo courtesy of Lucchese

    "I don't have much style, but I know what I like. And so it's kind of fun with Lucchese. If I can match these boots with my outfit, I actually look like I know what I'm doing a little bit," McCollum said in a recent interview.

    The Lucchese x Parker McCollum Collection will be available for purchase in-store at all Lucchese retail locations and through Lucchese's official website.

    Photo by Gustavfoto

    A portion of the proceeds from this limited-edition navy hat will benefit McCollum's charity, The Ruger Fund.

    parker mccollum bootslucchese x parker mccollumlucchese boots houstonparker mccollum conroeparker mccollum x lucchese
    news/fashion

    be well

    3 hot wellness studios move swiftly into new Heights development

    Eric Sandler
    May 7, 2026 | 2:35 pm
    Swift BLDG exterior construction
    Courtesy of Radom Capital
    The Swift BLDG is expected to open in late 2026.

    A new mixed-use development in the Heights has announced its next round of tenants. Three wellness businesses are coming to The Swift BLDG, Houston developers Radom Capital and Triten Real Estate Partners’ project in the historic Swift & Company Packing Plant that’s located near the Heights Hike & Bike Trail.

    They are:
    • SweatHouz, a contrast therapy studio
    • Strong Pilates Studio
    • The Skin Clinic, a Houston-based aesthetics and skincare destination

    Scheduled to open in winter 2026, SweatHouz will offer infrared saunas, cold plunges, and other protocols to improve a person’s well-being. The protocols are focused on areas such as athletic recovery, reducing stress, improving circulation, mental health, and longevity. In addition, it will offer a beauty bar equipped with Dyson hot tolls and a beverage station stocked with different waters.

    Building on the success of its Katy location that opened last year, Strong Pilates Studio will occupy 2,500 square feet in the Swift BLDG. Using Rowformer and Bikeformer machines, customers have the opportunity to take classes in Strong Body, Strong Loaded, and Strong Pilates-Only. It’s expected to open in the fall.

    “Our method blends strength, cardio, and reformer-based training into one, delivering real results in just 45 minutes. This isn’t just Pilates — it’s a new standard for fitness in Houston. And a community that sweats together stays strong,” franchisee Mona Hussein-Zaki said in a statement.

    Currently located in M-K-T, the Skin Clinic will more than double its footprint by relocated to the Swift BLDG. The clinic’s services focus on skin health and rejuvenation. It also expected to open in the fall.

    “The response from this community has been incredible, and Swift gives us the room to grow into what our patients have been asking for: more space, more services, and the same patient-centered care that got us here." founder Kelli Nwuli said.

    All three businesses join previously announced tenants such as Van Leeuwen Ice Cream, premium juice bar Leemoo, Merit Coffee, and Houston Tex-Mex staple Escalante’s.

    On track to open to the public in fall 2026, The Swift BLDG will offer more than 30,000 square feet of office space along with 30,000 square feet of restaurant and retail tenants. The two companies previously partnered on M-K-T, the Heights mixed-use development that’s near the Swift project. Radom is known for a number of other Houston developments, including the Montrose Collective and the historic Tower Theater property and its adjacent buildings.

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