Sunny SoCal jewelry brand takes Laguna Beach vibes to new Heights for 2nd Houston storefront
Texas jewelry lovers have fallen in love with the Southern California charm of Gorjana, the beloved Laguna Beach-based jewelry brand, which is steadily growing its Lone Star State presence.
Now, the jewelry favorite will open the doors to a new Houston location in Heights Mercantile (714 Yale St.) on August 30, offering Houstonians an array of necklaces, earrings, bracelets, rings, and more crafted with signature laid-back style and elegance.
Gorjana has been making waves with its rapid expansion, and this new store — the second in Houston — is proof of the brand's soaring popularity. Following successful Texas openings in Fort Worth and Southlake earlier this year, this new location will be Gorjana's eighth brick-and-mortar store in the state, with yet another Houston storefront planned to open in Rice Village in early 2024.
"The warmth and hospitality we've received from shoppers across Texas since opening our first store in 2021 has been overwhelming," Gorjana Reidel, the brand's co-founder, noted in a statement. "The Heights neighborhood, with its charming Victorian homes and picturesque streets, is the perfect place to continue our statewide expansion and bring the essence of SoCal to our second Houston location."
Gorjana's 1,539-square- foot store at Heights Mercantile is meant to transport shoppers to the sun-soaked shores of Southern California. Designed by co-founders Reidel and Jason Griffin Reidel, the space features light wood finishes, a crystal quartz chandelier, and a hand-dipped Lauren Williams Tapestry that pays homage to the iconic Laguna Beach coastline.
Gorjana's Heights Mercantile is a whole vibe.Rendering courtesy of Gorjana
Pushing a customized experience, Gorjana's in-store stylists assist shoppers in curating layered looks that reflect their unique personal style. Each location also offers complimentary engraving for online orders, adding a personal touch to every purchase.
Keeping with the brand's ethos, Gorjana has been deeply committed to philanthropy and community-building since its founding in 2004. The brand has collaborated with nonprofit organizations supporting various national causes, focusing on women and children.
In the spirit of giving back locally, Gorjana will launch a one-day event with the Kids In Need Foundation on August 25. Supporting this organization dedicated to helping under-resourced schools, Gorjana will donate 10 percent of all online and in-store sales to provide backpacks to needy children, making a difference in their lives and education.