VAULT VIBES

Houston fashion star Chloe Dao marks 25 years with epic clean-out sale

From January 24- 31 Chloe Dao will open her personal design archives to mark 25 years with a rare boutique vault sale.

Photo courtesy of Chloe Dao

For Houston fashion devotees, this is the kind of news that prompts a calendar alert and a group chat with the besties. Chloe Dao is celebrating 25 years in fashion by doing something she has never done before: opening the vault.

From January 24 through January 31, the Chloe Dao boutique will host a 25-Year Anniversary Clean-Out Vault Event, releasing pieces from Dao’s personal design archives alongside curated boutique items that have been held back for years. Once they are gone, they are gone for good.

“This is not a typical sale; this is an anniversary moment,” Dao says. “It’s an intentional release, a moment of reflection and gratitude, and a way to make space for what’s next. Once these pieces are gone, they’re truly gone."

For the first time ever, shoppers will be able to snag select designs from past collections and limited production runs, and Dao has confirmed she will be parting with some of her couture designs. Shoppers can expect more than 300 items, with more than half of the boutique included in the sale event.

Chloe Dao design Select runway couture and past collection pieces headline Chloe Dao’s 25-Year Anniversary Clean-Out Event.Photo courtesy of Chloe Dao

Everything in the anniversary sale will be discounted 65 percent or more. Fan favorites, including the Houston T-shirt and Aya scarf, will be priced at $15 to $20, down from $42 to $68. None of the released pieces will be reproduced or restocked.

There is also a very personal moment behind this big event. Dao shared that she is planning for the future, including her eventual retirement in about 5 years, making this the right time for a shift.

“It is bittersweet, and I’m still torn about letting go of some of my archive pieces. But a close friend stopped by the boutique this past Saturday and reminded me that I can always create more. That really stayed with me. I’ve missed designing for my store, and this sale feels like a reset — a chance to return to what I love most: designing eveningwear," Dao tells CultureMap. "The past six years, especially post-COVID, were very much about survival mode. Now, if I’m going to truly survive and thrive in today’s retail landscape, my focus is shifting back to my own line and less on curation.”

Following her Project Runway Season Two win and decades of success, Dao says the milestone is also about gratitude for the city that supported her from the start.

“Think of it as an archive release and a chance to own a piece of my history as I celebrate 25 years in fashion. Thank you for being part of this journey with me. I’m so excited to share this moment, and this milestone, with you."

25-Year Anniversary Clean-Out Vault Event, January 24 - January 31, Chloe Dao Boutique, 600 N Shepherd Dr #115, in M-K-T Heights.

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all sales final

Houston-based clothing chain Francesca's shuttering all stores nationwide

Francesca's/ Facebook

Francesca's is known for its boho-chic dresses and tops.

After a decade of falling fortunes, Houston-based women’s clothing chain Francesca’s is clearing out all its racks. The once-mighty retailer is closing all of its nationwide stores, including its 15 Houston-area locations.

Although the company has not made any official pronouncement, Women’s Wear Daily reports that the brand is currently in the process of liquidating all of its inventory. According to the fashion industry trade journal, some employees are reporting that they were let go without warning, while vendors are allegedly seeking payment on hundreds of millions of dollars in unpaid invoices.

Francesca’s was founded in Houston in 1999, becoming sought out for its boho-chic offerings that occupied a similar lane to Anthropologie. Over roughly 15 years, it quickly ramped up its footprint, peaking at over 600 locations by 2016.

That explosive growth did not prove to be popular with shareholders. That same year, the Wall Street Journal reported that its stock prices had plunged to their lowest price since Francesca’s went public in 2011. Despite leadership changes, the chain has been on a downward slope since.

In 2020, Francesca’s filed for Chapter 11 bankruptcy protection while it sought a buyer for its online operation and brick-and-mortar stores. The chain closed almost 250 of its storefronts by early 2021.

After completing reorganization and being bought out of bankruptcy by an affiliate of TerraMar Capital and Tiger Capital Group, Francesca’s attempted a revival by launching a tween line, Franki by Francesca’s, and gobbling up celebrity-endorsed lifestyle brand Richer Poorer.

It’s unclear exactly when the Houston stores will shutter, but the company recently changed its return policy to state all sales are final after January 14. A request to Francesca’s corporate headquarters for comment was not immediately returned.

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