New ethically sourced jeweler adds some serious sparkle to Upper Kirby
Fine jewelry is meant to last a lifetime, and few people understand that better than the team at Jianna Jewelers. Founded in 1986 in Mumbai, India, the brand now has five stores across three continents, including a new location opening soon at 3300 Kirby Dr. in Houston.
So what sets them apart? To begin with, the jewelry manufacturers only use conflict-free, 100-percent natural stones, sourced from responsible mines mainly located in Africa, Canada, and Australia. A partnership with a diamond cutting firm in Antwerp gives Jianna Jewelers direct access to rough diamonds from De Beers, which not only increases the quality of the diamonds but also substantially lowers the cost (good news for you).
Built through three generations of jewelers, the brand has a unique expertise in the diamond grading process. You might be familiar with "the four Cs" — color, cut, clarity, and carat — but Jianna Jewelers goes beyond to give special emphasis on other important considerations such as light return, polish, light performance and optical symmetry. All their products are also evaluated by the Gemological Institute of America's laboratory and on occasions by independent certified gemologists.
The Upper Kirby location is headed up by chief operating officer Vraj Shah and chief marketing officer Shivam Thakkar, who together welcome each person who comes through the door like they are family. Being a family-owned business means more personal attention, as well as the chance to design bespoke pieces that fit any taste.
Of course, there is also a wide selection of beautiful handcrafted jewelry already created. From engagement rings and wedding bands to earrings, necklaces, and bracelets, the sheer amount of sparkly is enough to make anyone giddy.
The sheer brilliance of both — the diamonds and their craftsmanship — shines through in every Jianna piece. The beautiful fusion of traditional and contemporary designs that are designed to stay en vogue forever need to be seen (and definitely tried on) to be believed.