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    get the dirt on d.rt

    Innovative Texas family launches new fashion brand tailored to teenage boys

    Stephanie Allmon Merry
    Nov 20, 2020 | 2:32 pm
    d.RT boys clothing
    All of the pieces are washable and wrinkle-resistant.
    Photo courtesy of d.RT

    Somewhere between the "boys' department" and the "men's section" lie today's teenage guys — still growing, hard to fit, but possessing their own sense of style. With these challenges in mind, a Dallas family has launched d.RT — a collection of fashion-forward young men's tailored clothing, tees, joggers, jackets, and accessories.

    D.RT (pronounced “dirt”) is the creation of 17-year-old Dylan Robert Thompson, his sister Paula Brunson, and her husband, Brian Brunson, who say they wanted to "fill a void in the market space with designs for young men who appreciate fashion, while providing a value to parents."

    Innovation was key to accomplishing both those goals. The collection had to withstand a teenage boy’s life and be able to grow with rapidly growing 10- to 18-year-olds, they determined. As a result, a signature suit jacket features a whip stitch hem for adjustable sleeve length. A pant contains a loop and button system for adjustable pant hem.

    They even created a fit guide for specific categories within the collection — bomber jackets, quilted jackets, performance hoodies, and more.

    Parents will appreciate that all the fabrics, including tailored items, are washable and wrinkle-resistant. Most pieces in the collection range from $50 to $350.

    "As an athlete, we are required to wear suits before games, and since I am still growing, I was buying one to two suits per year," says Dylan, who hails from Alberta, Canada. "With d.RT, we really wanted to create a suit that grows with you, and is durable by making them machine washable and wrinkle resistant."

    But there's more to it than the clothes.

    The trio also wanted to create a diverse community for young men, an often overlooked fashion and lifestyle demographic. Paula and Brian Brunson, who are raising three young boys in Dallas, want d.RT to help share a positive message to young men about taking pride in their appearance. A blog on the brand’s website will reinforce the message, they say.

    "Our family is very diverse, and Paula and I have three multi-ethnic young boys, which makes diversity a driving force behind our brand," says Brian. "With d.RT, we wanted to create a positive and inclusive community for young men, who are not only seeking fashion advice, but also looking for a resource for life's challenges."

    The founders say they noticed a lack of peer influence for teen boys outside of celebrity, sports, and entertainment, so they set out to make a collection that provides a youthful, yet sophisticated, approach to dressing young men — the next generation of gentlemen.

    "Coming up with a clothing brand for this age group has been something our family has talked about for a long time, and it is so exciting to see our vision come to life," Paula says. "My younger brother, Dylan, has really been the inspiration behind the brand, and we are thrilled to offer not only a clothing line, but a resource for our young men, our next generation of leaders."

    The entire d.RT collection is available in the U.S. and Canada starting November 11 at www.shopdrt.com.

    new-york-fashion-weekopeningsfamilies
    news/fashion

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    be well

    3 hot wellness studios move swiftly into new Heights development

    Eric Sandler
    May 7, 2026 | 2:35 pm
    Swift BLDG exterior construction
    Courtesy of Radom Capital
    The Swift BLDG is expected to open in late 2026.

    A new mixed-use development in the Heights has announced its next round of tenants. Three wellness businesses are coming to The Swift BLDG, Houston developers Radom Capital and Triten Real Estate Partners’ project in the historic Swift & Company Packing Plant that’s located near the Heights Hike & Bike Trail.

    They are:
    • SweatHouz, a contrast therapy studio
    • Strong Pilates Studio
    • The Skin Clinic, a Houston-based aesthetics and skincare destination

    Scheduled to open in winter 2026, SweatHouz will offer infrared saunas, cold plunges, and other protocols to improve a person’s well-being. The protocols are focused on areas such as athletic recovery, reducing stress, improving circulation, mental health, and longevity. In addition, it will offer a beauty bar equipped with Dyson hot tolls and a beverage station stocked with different waters.

    Building on the success of its Katy location that opened last year, Strong Pilates Studio will occupy 2,500 square feet in the Swift BLDG. Using Rowformer and Bikeformer machines, customers have the opportunity to take classes in Strong Body, Strong Loaded, and Strong Pilates-Only. It’s expected to open in the fall.

    “Our method blends strength, cardio, and reformer-based training into one, delivering real results in just 45 minutes. This isn’t just Pilates — it’s a new standard for fitness in Houston. And a community that sweats together stays strong,” franchisee Mona Hussein-Zaki said in a statement.

    Currently located in M-K-T, the Skin Clinic will more than double its footprint by relocated to the Swift BLDG. The clinic’s services focus on skin health and rejuvenation. It also expected to open in the fall.

    “The response from this community has been incredible, and Swift gives us the room to grow into what our patients have been asking for: more space, more services, and the same patient-centered care that got us here." founder Kelli Nwuli said.

    All three businesses join previously announced tenants such as Van Leeuwen Ice Cream, premium juice bar Leemoo, Merit Coffee, and Houston Tex-Mex staple Escalante’s.

    On track to open to the public in fall 2026, The Swift BLDG will offer more than 30,000 square feet of office space along with 30,000 square feet of restaurant and retail tenants. The two companies previously partnered on M-K-T, the Heights mixed-use development that’s near the Swift project. Radom is known for a number of other Houston developments, including the Montrose Collective and the historic Tower Theater property and its adjacent buildings.

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