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    a jentry-fied location

    Buzzy Houston beauty maven opens chic new Memorial West shop

    Holly Beretto
    Nov 18, 2020 | 12:50 pm

    Popular local beauty line Jentry Kelley Cosmetics is expanding its Houston footprint. The high-end cosmetics brand opened its second location in the Bayou City on November 18, revealing a new, 2,500-square-foot, Memorial West location at 13300 Katy Freeway near the Omni Hotel and N. Eldridge Parkway.

    The store will offer the full retail selection of Kelley’s cosmetic line, and will house a luxury makeup application studio. BCRN Aesthetics will offer injectables and skin care services, and there's a full-service hair salon. Adding to the ambiance is an outdoor green space and terrace surrounded by a canopy of trees. The interior design is by Laura Loreman of Gensler Architecture & Design Houston.

    “We are very excited to open this second location,” said founder Jentry Kelley in a press release announcing the opening. “When we opened our first brick-and-mortar location in 2017, I had no idea that we would grow as fast as we did. I am grateful for the loyal support of our customers and they are never shy about telling me what they want. A second location for JKC and BCRN to serve our clients on the westside of town was at the top of the list. It has always been a priority for me to provide the best service, products, and experiences for our clients. We are truly a ‘one-stop shop’ for complete aesthetic care for women, and men, too!”

    Founded in 2011 by Jentry Kelley, JKC was named to Houston Business Journal’s Fast 100 Companies in 2018. Kelley herself has been a local favorite for her buzzy makeup tutorials on Youtube.

    “At Jentry Kelley Cosmetics, we teach women to create a brighter, more youthful version of themselves,” Kelley tells CultureMap. “We focus on clean and simple application techniques to modernize makeup routines ranging from Cute in Carpool, our trademarked three-to-five-minute makeover in eight steps, to a girl's night out.”

    Jentry Kelley Cosmetics – Memorial West is open Monday, Tuesday, Wednesday, and Friday from 9 am to 5 pm; Thursday from 9 am to 7 pm; and Saturday from 10 am to 5 pm.

    Jentry Kelley has been a local favorite since she opened in 2011.

    Jentry Kelley Cosmetics memorial west houston location
    Photo courtesy of Jentry Kelley Cosmetics
    Jentry Kelley has been a local favorite since she opened in 2011.
    beautyshopping
    news/fashion

    LAUNDRY LOWDOWN

    Houston dermatologist's guide to doing laundry for healthier summer skin

    Gabi De la Rosa
    Jun 17, 2026 | 10:31 am
    Laundry
    Photo by Averie Woodard
    Houston's heat and humidity can increase sweat buildup on clothing, towels, bedding, and accessories. A dermatologist shares how often to wash common summer essentials to help prevent skin irritation, breakouts, and other seasonal skin concerns.

    Houstonians are familiar with Texas's unofficial fifth season – sweaty season. Rising temperatures, humidity, sunscreen, and the occasional visit to the pool or the beach create the perfect storm for skin irritation. A few extra loads of laundry might not be anyone's idea of summer fun, but healthier skin could make it worth the effort.

    Most people know to toss sweaty workout clothes straight into the laundry hamper, but many everyday items don't get the attention they deserve. According to Dr. Radhika Shah of Westlake Dermatology, skipping laundry day could quickly show up on a person's skin.

    "Sweat can mix with bacteria and other debris from the skin when it accumulates on clothing, which can lead to odors, skin irritation, and sometimes, infection," Shah tells CultureMap.

    The combination of sweat, heat, and moisture can create an environment where several common skin conditions thrive. Shah says she frequently sees issues including acne, folliculitis, irritant contact dermatitis, and yeast-related rashes such as intertrigo and tinea versicolor.

    Not all fabrics handle summer heat equally

    "People should look for cotton and linen (natural fabrics) over polyester and nylon (synthetic fabrics), as natural fabrics breathe better and tend to release sweat and odors more easily," Shah says.

    Many might think that warm weather causes clothing fibers to trap moisture and bacteria more quickly, but Shah explains that how a fabric reacts is heavily dependent on the fabric itself. That means material can make a noticeable difference during Houston's long stretch of heat and humidity.

    Laundry routines are important

    Summer laundry habits can affect skin health just as much as skincare products. Shah recommends avoiding heavily fragranced detergents whenever possible and skipping fabric softeners altogether.

    "Detergents with fragrance can irritate the skin further, especially in those with sensitive skin or eczema," she says. "In addition, I would try to avoid fabric softeners, which can coat fabrics and trap sweat and other skin debris."

    While everyone knows to wash underwear and gym clothes on repeat, Shah says there are two commonly overlooked items that deserve more attention.

    "Change your pillowcase and your hat," she says. Her recommendation is to wash pillowcases every two to four days and hats after every three to four wears.

    The summer washing guide for healthy skin

    Not sure how often to wash your favorite warm-weather essentials? Shah offers these guidelines for summer's hottest months.

    • Swimwear: After every wear. Chlorine, saltwater, sweat, and sunscreen residue can all linger in fabric and irritate skin.
    • Workout clothes: After every wear. This is non-negotiable during hot summers.
    • Bras: Every two to three wears.
    • Sleepwear: Every two to three wears.
    • Shorts and pants: Every two to three wears.
    • Dresses: Every two to three wears.
    • Jeans: Every three to four wears.
    • Bath towels: After three to four uses.
    • Beach towels: After every use.
    • Sheets: Weekly.
    • Pillowcases: Every two to four days.

    Don't forget your beauty tools

    Regular maintenance of beauty tools is also important for healthy skin, especially during the summer when sweat and sunscreen use increase. Makeup brushes, especially those used for foundation, concealer, and cream products, can accumulate oil, bacteria, dead skin cells, and product buildup. Dermatologists recommend washing foundation and concealer brushes weekly, while powder brushes can typically be cleaned every 1 to 2 weeks.

    westlake dermatologyhouston dermatologistskincare houston
    news/fashion
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