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    Fashion Houston 2011

    Fresh off the Fashion Houston runway, colorful Chloe Dao predicts this season'sProject Runway winner

    Clifford Pugh
    Oct 19, 2011 | 11:33 am
    • The irrepressible Chloe Dao acknowledges the audience at the end of her runwayshow. She's wearing a colorful look from her spring collection.
      Photo by Federico Villamayor
    • Dao's spring/summer 2012 collection features bright colors and accessories fromElaine Turner. The collection will be Dao's Lot 8 store in February 2012.
      Photo by Federico Villamayor
    • Dao closed the show with a kaleidoscope-print chiffon gown with contrastingstraps over lace hot pants
      Photo by Federico Villamayor
    • Green/white striped keyhole halter top with blue high waisted shorts
      Photo by Federico Villamayor
    • Abstract Aztec print jersey halter dress with contrasting yellow pockets andbelt
      Photo by © Michelle Watson/CatchLightGroup.com
    • Multi-colored patchwork knit 3/4-sleeve dress with front and back slits
      Photo by © Michelle Watson/CatchLightGroup.com
    • Blue open shouldered fitted dress with printed piping detail
      Photo by © Michelle Watson/CatchLightGroup.com
    • Blue shift with scoop neckline
      Photo by Federico Villamayor
    • Jade 3/4-sleeve deep V-neck dress with printed belt
      Photo by Federico Villamayor
    • Patchwork shift
      Photo by © Michelle Watson/CatchLightGroup.com

    Many designers are in a state of panic before a runway show. But with less than an hour before her Fashion Houston show was set to begin last week, Chloe Dao seemed cool, calm and collected as she mingled with guests in the Audi Fashion Tent in Fish Plaza.

    As fans of Season Two of Project Runway recall, Dao remains unruffled in even the thorniest of situations. (She developed a national following after winning the competition in 2005 and has continued with projects on QVC as well as her subsequent collections at Lot 8, her Rice Village boutique.)

     

      That same bright, easygoing feeling permeates Dao's spring/summer 2012 collection, which is characterized by a riot of color.

      That same bright, easygoing feeling permeates Dao's spring/summer 2012 collection, which is characterized by a riot of color. Dao's entire collection is a paean to bright hues, with colorblock dresses in bright shades of tangerine and blue, Aztec prints and kaleidoscope chiffons.

    Some of the prints are different color combinations stitched together into one piece of fabric. Each look was accessorized with bright Elaine Turner handbags and shoes.

    "It's bold and bright and very colorful. I think it's the most colorful collection I've ever done. It's the most amount of prints I've ever done," she said.

     CultureMap: Why have you discovered color?

     Chloe Dao: I think I'm more fearless. I've stepped out of my comfort zone. I'm using fabric I don't normally use. Usually I'm more (into) eveningwear (made of) silk chiffon, silk charmeuse. It's only a quarter percent of the collection this time. I'm piecing together different prints. I'm spreading my own fabriciation my own way. Just stepping out.

    I think it's very on trend because color has been in the vocabulary for a while. I just want people to be happy, you know what I mean? Put on some color and you'll be happy, no matter what.

     CM: How was it working with Elaine Turner?

     CD: Amazing!

     CM: Have you worked together before?

     CD: No we haven't. We had always been speaking about it.

     

      I think Anya got really lucky because she's so damn pretty. She's talented but she should have been elimated a few times.

      CM: You both are such great examples of being able to stay in Houston and make it in the fashion business.

     CD: We're working girls and we're working it. It's important to show that you don't have to fly off somewhere to be successful. I look up to Elaine for how successful she has been. She's truely the entrepreneur. I want to be like her, to be at her level of success.

     CM: Has married life changed your design sensibilities? (Dao recently married Kenneth Pursley in a Bahamas beach wedding)

     CD: You should ask my husband (laughs). That's a great question. We've been together for six years, so I kind of don't care anymore. I'm with a man who loves me for who I am.

     CM: Do you watch Project Runway or are you over it?

     CD: I do try to watch this season. I do try to watch every season, but then I get sick of it. So now I just read it on Tom & Lorenzo because I just can't embrace some of the designers. They're going to hate me for that but I'm just going to be honest.

    I think this year, Viktor should win. And I think Anya got really lucky because she's so damn pretty. She's talented but she should have been elimated a few times.

     CM: Do you really believe Anya just started sewing four months ago (before the season began)?

     CD: I believe her because the stuff she made was obvious. You can tell when someone has skill. She's done very very simple pieces. People who have real skill, it's much more complicated.

     

      I hope next year there are more local designers besides me and Cesar. There are so many amazing young designers here (in Houston).

      CM: What are your thoughts about Fashion Houston?

     CD: I think it's better (than last year). It's more organized, too. And I think it's really nice that they're bringing in other very well-established New York designers. I hope next year there are more local designers besides me and Cesar. There are so many amazing young designers here. I work with HCC and the Art Institute. There's an immense amount of talent in this city and hopefully we embrace them a little bit more next year.

    I think its nice that they can see through me that you can stay in Houston and be successful. You define your own success not about being in New York or LA, it's being where you want to be and being happy about it. And it's the fourth largest city in the U.S., so come on people!

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    series/fall-for-fashion-2011

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    TAILORED TRADITION

    Cult-favorite French denim brand Chevignon makes U.S. debut in Houston

    Gabi De la Rosa
    Jul 9, 2025 | 9:15 am
    Chevignon Galleria
    Photo courtesy of Chevignon
    Chevignon’s Galleria boutique marks the brand’s first-ever store in the United States, launching its Texas-focused expansion plan.

    Heritage denim brand Chevignon has arrived in Houston, introducing its cult-loved leather jackets and customizable jeans to a new boutique in the Galleria. Known for its rugged style, the French-born label is expanding its presence in the U.S. with a store designed to appeal to loyal brand aficionados and fashion-forward newcomers. The outpost is complete with an in-store Denim & Repair Shop offering complimentary tailoring and one-of-a-kind customization.

    Located on the second level adjacent to the Westin Hotel, the new outpost is modeled after the brand's most successful stores in Bogotá and Medellín. At over 2,100 square feet, customers can expect a spacious and well-lit shopping experience. Light colored floors with handsome dark features lend themselves to the masculine energy of the store. The spacious fitting rooms, complete with lounge seating and oversized mirrors, make trying on the latest styles comfortable.

    The brand was founded in 1979 by Guy Azoulay, who was obsessed with American fashion, in particular the leather aviator jacket. With decades of success in Latin America and a massive following in Colombia, Ecuador, and Peru, Chevignon is widely known for its leather jackets, down coats, and denim.

    Comparable to Levi's or All Saints, a pair of jeans typically starts at around $130, while a leather jacket retails between $400 and $600. The brand offers denim, outerwear, footwear, and accessories with collections divided to focus 70 percent on menswear and the remaining 30 percent on women's styles.

    Chevignon's expansion into the U.S. was three years in the making. With broadening brand recognition at the forefront, expansion plans include opening 10 additional boutiques by 2030 in Houston, Dallas, Austin, San Antonio, and Fort Worth. These new stores will round out their portfolio to 102 brick-and-mortar stores, along with several partnerships in other large-format locations.

     Chevignon denim repair Chevignon’s in-store Denim & Repair Shop offers complimentary tailoring and custom patches for truly personalized jeans and jackets.Photo courtesy of Chevignon

    "When it came time to think about locations in Texas, Houston came to mind. We thought about the Houston rodeo, and we knew the city was right for the brand," Chevignon brand manager, Diego Alvarez Salazar, tells CultureMap. "We wanted to be part of the place where people were moving to and investing in, and that was in Texas."

    One of the stand-out offerings at Chevignon is their Denim & Repair Shop. Customers who purchase denim are treated to complimentary, bespoke tailoring to ensure the best possible fit. The store also offers a wide selection of patches, pins, and accessories to completely customize leather and denim jackets, as well as jeans. While there is a cost for the accessories themselves, the complimentary customization services ensure a one-of-a-kind look for every customer.

    "I always tell people that my first 'grown-up' pair of jeans was from Chevignon," says Bogotá-native, Luisa Babarczy. "Their denim is something that lasts forever. Now that they are here in Houston, I am so happy to be able to buy my daughter her first Chevignon denim jacket."

    Chevignon Galleria
      

    Photo courtesy of Chevignon

    Chevignon’s Galleria boutique marks the brand’s first-ever store in the United States, launching its Texas-focused expansion plan.

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