Fashion Game On

Local company ups the sporting apparel game offering team gear in high style

It’s hard to dress for sporting events without sacrificing style. Running Game Clothing might just have the answer to that fashion challenge.

The Houston-based company specializes in sports apparel that’s upping the fashion game for Houston Texans, Rockets, and Astros fans.

Kicking off the 2016 football season, Running Game Clothing launched its new line of game day gear this month, available now on the company’s website. “We don’t follow fashion seasons, like fall or winter. We follow sports seasons,” company co-founder Travis Drake notes.

The new collection takes its sporting roots seriously, with tank tops and jersey shirts for both men and women, brandishing slogans including “Tailgates and Touchdowns”, “Hustle Town,” and "Is It Sunday Yet?"

Throw on a T-shirt with leggings for a tailgate outing. A fitted tee under a blazer makes for casual office attire, transitioning seamlessly from daytime to game time.

Apparel is made of a high-quality, extra soft poly/cotton blend as well as an eco-friendly semi-organic poly/cotton blend, all preshrunk and made to hold up through multiple wears and washes.

Accessories include posters and caps available in a range of colors, including red, navy, and gray, with hand-stitched embroidery and mottos from “Bulls on Parade” to “The H-Town Republic.”

Running Game Clothing counts Texans offensive tackle Duane Brown, Houston Astros right fielder George Springer and pitcher Collin McHugh, and rapper Bun B amongst its fans, as well as former Texans lineman Chris Myers, who partnered with the company in 2014 on the DQ Strong line created to help raise money for Texans offensive lineman David Quessenberry in his fight against cancer.

All hailing from Houston, company founders Travis Drake, Austin Drake, Bryan Dunlap and Adam Puskorius, who is also chef and owner of Stoked Tacos & Tequila in Midtown, started Running Game Clothing in 2012. “The whole reason we got started is we got sick of going to Academy and buying a $50 Nike shirt that you don’t like but has the team logo on it,” Drake explains.

Although the entire staff pitches in, Drake, who studied graphic design at Texas State, is the creative force behind Running Game Clothing’s designs, inspired by such organizations as the NFL, MLB, and NBA. “We pull references from slogans and from what’s happening with each team. Our guys go to just about every football game and they keep their ears to the ground.”

Future plans include pieces for cooler temperatures (think hoodies and jackets) and designs for Houston Dynamo and Houston Cougars fans.

Also in the works: The company is looking to expand into the San Antonio and Dallas markets, giving Spurs and Cowboys fans something fashionable to cheer about.

Shop for items on the company’s website. Prices range from $19.99-$24.99 for apparel and $9.99-$19.99 for posters.

Chris Myers and JJ Watt wear DQ Strong shirts, created to help raise money for Texans offensive lineman David Quessenberry in his fight against cancer.

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FALL FÊTE

Texas luxury boutique collabs with Houston designer for new fashion brand

Photo courtesy of Saint Bernard

Saint Bernard teams up with Houston designer Lyndsey Zorich for Love Note.

River Oaks District boutique Saint Bernard is getting ready for fall with a new collection created with Houston style veteran Lyndsey Zorich. The fashion-forward retailer and the founder and designer of Mason's Daughter teamed up to launch Love Note by Lyndsey Zorich, a new Saint Bernard-owned brand.

Saint Bernard doesn't usually collaborate with local designers on its own brands, making this partnership with Zorich special. She was involved in everything from creative direction and textile development to fabrication and production. Shoppers can expect a feminine collection with a playful take on everyday dressing for women who want to look put together, but not too serious.

Love Note officially launches on Thursday, September 10 at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, as well as online. Customers will have to be patient, because another unique aspect of this collaboration is that the entire collection won’t debut at once. Instead, the brand will roll out in a series of monthly drops, each having its own seasonal point of view.

Saint Bernard x Lyndsey Zorich Love Note by Lyndsey Zorich is available at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, plus online.Photo courtesy of Saint Bernard

The Kick Off is the first drop in September. It is a game day-inspired collection with pieces designed for fall sports and weekend road trips. In October, The Lean In will debut with more feminine silhouettes, followed by Getting Comfortable, which focuses on the perfect layering pieces for Texas’s warm fall weather.

A longtime Saint Bernard shopper herself, Zorich's unique style and Texas perspective gave her a greater understanding of what Texas customers want.

“Getting dressed has always been one of my favorite forms of self-expression, and Love Note allowed me to take that idea from concept all the way through the finished product,” said Zorich. "Saint Bernard felt like the right partner, because I genuinely understand and love their customers. Love Note is meant to bring a little more playfulness to getting dressed, pieces that feel personal, special, and bring joy to everyday life.”

That individual connection is what Saint Bernard wanted in this project. According to Ashleigh Goyer, director of owned brands for Saint Bernard, the store wanted a new way for Saint Bernard to give customers something both recognizable and unexpected.

"She shares her perspective, her lifestyle, and her love of fashion, and she has an incredible ability to make getting dressed feel effortless and personal," said Goyer.

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