Heads up, goldilocks! H-Town is about to welcome its first Drybar, joining cities across the country that are swept up in the chain's $35 blow dry experience.
Drybar's 30th retail outlet, chicly-styled and carefully-branded, is scheduled to open in mid-September in Uptown Park and Houstonian Janet Gurwitch can hardly wait. As an operating partner of the private equity firm Castanea Partners, which owns Drybar, she has been shepherding the company through planned growth that will include three DryBar locations in Houston and a presence in the nation's top 10 cities.
Already customers in New York, LA, Dallas and the D.C. area have been taking advantage of the quick-in/quick-out, quality blow dry. That has been since founder Alli Webb of Los Angeles took her company beyond the confines of her original shop in Brentwood, Calif. in 2010.
And what's a bar without bubbly? Drybar will offer wine and champagne to paying customers.
So pumped is Gurwitch about Drybar's Houston debut that she plans on bringing Webb in for the launch party. (Stay tuned. Details in the making.)
In the meantime, workmen are scurrying to complete the $500,000 salon, designed in the chain's signature white, gray and buttercup yellow color scheme with sleek interiors more reminiscent of a lounge than a salon.
The bar theme runs throughout the experience with the manager referred to as the bartender. Style selections are named after cocktails such as Southern Comfort, Manhattan and the Cosmo. And what's a bar without bubbly? Drybar will offer wine and champagne to paying customers.
No coloring, no chemicals, no perms. Gurwitch explains that the concept is simply a wash and blow dry in a stunning setting. She says the selling points are convenience, the quality stylists, the service and the overall experience.
"It's fun. It's uplifting," she says.