Houston-based designer, entrepreneur, and mom of three, Hunter Bell, is turning up the heat this spring with her brand's biggest expansion this year. Known for her eye-catching prints and effortlessly cool designs, Bell is taking her signature charm to the water with a stunning collection of swimsuits, sarongs, and the long-awaited return of Hunter Bell Kids. She also launched a hat collab with Freya to complete any spring or summer look.

Bell's journey into the fashion world started in 2006 when she launched Hunter Bell out of her Manhattan apartment. After interning and working as a design assistant for contemporary brands including Nanette Lepore and Rebecca Taylor, she knew she wanted to start her own line. Fast forward to today, and she's built a brand known for its whimsical elegance, bold prints, and sophisticated designs.

Hunter Bell Swim

Bell's swimwear line is making waves for a stylish summer. The collection, inspired by the Gasparilla Inn in Florida, includes eight beautifully crafted pieces, ranging from one-pieces to bikinis, rashguards, and sarongs. Each piece boasts vibrant prints and intricate details.

This swimwear drop follows Bell's successful collaboration with Marysia in 2024, which brought together two powerhouse brands known for their impeccable craftsmanship. Now, Bell is bringing that same dedication to artistry and playful spirit to her solo swim line — and we're here for it.

Featuring vibrant prints and thoughtful details, the collection brings the brand’s signature whimsical charm to swimwear with beautifully designed swimsuits and sarongs. Photo courtesy of Hunter Bell

Hunter Bell Kids

Back by popular demand, Hunter Bell Kids is making a much-anticipated return, and this time, it's extra special because it is inspired by Bell's daughter, Harrison. The collection is packed with adorable Mommy & Me matching options so moms and their little ones can coordinate in style. Whether for spring holidays, birthday parties, or everyday adventures, these pint-sized versions of HB classics are perfect for budding fashionistas.

Top It Off with the Freya Collab

A day spent poolside isn't complete without a hat, and Bell teamed up with fellow Houston-based brand Freya to bring two exclusive styles. Ideal for beach strolls and hot-girl walks, the Trucker hat has a sporty, laid-back vibe, while the Lifeguard hat offers chic sun protection with a cool silhouette.

  

Photo courtesy of Hunter Bell

Hunter Bell introduces its debut Swim collection, inspired by the intricate elegance of Gasparilla Inn and infused with architectural influences.