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Houston designer David Peck's collection CrOps up on the Web: New fashion site launches

Houston designer David Peck's collection CrOps up on the Web: New fashion site launches

David Peck
Kaitlyn Top, $165, Morgan Skirt, $195, www.davidpeckcollection.com Courtesy of Crop by David Peck
News_David Peck_designer_head shot
David Peck Photo by Noah Hawthorne
David Peck
Sasha Dress, $580, www.davidpeckcollection.com Courtesy of Crop by David Peck
David Peck
Blaire Dress, $585, www.davidpeckcollection.com
David Peck
News_David Peck_designer_head shot
David Peck
David Peck

David Peck has had a busy year. The Parsons Paris School of Art + Design graduate set up shop in Houston, introduced the eco-conscious CrOp by David Peck, participated in Fashion Houston and put his clothing in boutiques across the country. But that's not enough for Peck.

Now, he is taking his collection worldwide with the launch of an e-commerce site Monday.

The site takes advantage of technology, allowing shoppers to get a 360-degree look at the way a dress moves in 11 to 12 second video clips and if you fall head over heels for something and want to show it off, there are more than 300 social media avenues to use from the site. Shoppers can search by a favorite print or article of clothing and the entire site is accessible and shopable on mobile devices.

Peck is unabashed in his pursuit of sustainable design and commitment to charity causes and 10 percent of the SS11 profits benefit the Baylor International Pediatric AIDS Initiative and specifically the work Baylor does in Uganda. Pop by the Inspiration section under CrOp SS2011 and trace the story behind each print and how it came to be in the collection.

The new site is just the start of Peck's plans. The fall 2011 collection will be available for purchase in mid-August and more video content will be added over time.

Expect editorial elements as Peck launches new products. To mark the introduction of the site, the first 100 shoppers get a 15-percent discount when using the code FIRST100.