Fashion buzz
Prada features "virtual princesses poised for combat" in futuristic fall adcampaign
- "Occupying the space on multiple levels characters in the foreground appearmagnified, while others recede into the distance like virtual princesses poisedfor combat."Photo by Steven Meisel
- "Models are arranged in careful poses in the futuristic enclosure, the preciseangle of an arm and an elegant neck echoing the geometry of the scene."Photo by Steven Meisel
With nimble references to Blade Runner and Avatar, Miuccia Prada's lauded fall 2012 collection features a wealth of fitted suits in contrasting geometric shapes and kalideoscope patterns that resemble the insides of a futuristic video game mixed with a dash of Austin Powers.
Photos of the fall ad campaign, released Monday, take the idea a few steps further as famed photographer Steven Meisel creates "a virtual labyrinth of fantasy and reality," according to a Prada press release.
Models Elza Luijendijk, Vanessa Axente, Iselin Steiro and Madison Headrick are "virtual princesses poised for combat" in the ad campaign, with red lips, dip-dyed hair and vacant looks as they pose on futuristic furniture. "Shifting camera angles and an endless depth of field create a playful illusion of perspective and proportion, recalling the setting for a videogame," according to Prada officials.
In one photo, "one model is hyper-close, the other strangely far away – as if engaging in a battle across parallel dimensions, while bags in the accessories campaigns appear larger than life. The effect of the campaign is a new take on beauty a futuristic vision of fantasy and desire."
Hey, we thought it was just an ad.