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    The Hairy Truth

    For the love of perms: Embracing the lost art of curly hair amid thestraightening craze

    Tarra Gaines
    Mar 26, 2012 | 11:54 am
    • The heroine of the new Disney movie "Brave" gives hope that brave curly haircould make a comeback.
    • Pre-perm, left, and post-perm
      Photos by Tarra Gaines

    Every 13 to 14 months, I think an inordinate amount of thoughts about hair. Ordinarily, I might take a few minutes each day to check a mirror and judge my hair’s general worthiness.

    But after about a year of an average count of hair thoughts, they begin to become more insistent and I know it’s time for my ritual trip to Rosenberg. For within that magical city is a wizard named Shirley who is wise in the ways of an almost lost art of hair magic. Shirley gives perms.

    Yes, permanents, that stuff of big, over-processed, 1980s hair nightmares that caused the taste deciders in later decades to decree straight hair for everyone. Such a decree should have left me effortlessly stylish. My hair is brown, long, thick, soft and completely straight, lacking in the slightest curl or wave. I, who am hardly ever fashionable, naturally possess what current trends deem the most desirable type of hair, straight yet malleable.

    Wild hair is surely a sign of wild morals or a wild mind. Crazy hair means crazy lady.

    But since the grass is always greener, we always want what we haven’t got, etc, etc . . . and since I’m essentially a lazy person who refuses to spend an hour each morning sculpting my hair, I chose to defy its natural geometry and our culture that covets it, and chemically induce curl. And I don’t mean any wussy, gentle body wave either. I’m talking a chaos of corkscrew curls.

    Then a year later, when the permed hair has disappeared with subsequent trims, except for an awkward three or four inches of ends, and friends and strangers try to convince me to leave it straight, I ignore them all and call my stylist Shirley, who never judges my irrational need for curly hair, as so many others do.

    While other women collectively spend thousands of hours and billions of dollars annually, blowing out, ironing or chemically straightening their hair, why should I not be proud of what Mother Nature, or at least my father’s side of the family, has given me?

    As an introvert, do I have the need for my hair to be a little loud? Do I secretly want to be a rebel, if only against current hair convention? I’m not sure what it says about my inner psyche, but while I admit straight hair can be quite pretty, on me I find it pretty boring. It’s just all so one dimensional and well behaved. But perhaps that’s its allure for some people.

    Neither Hair Nor There

    Hair, that fluff on the top of (some) of our heads should be the most trivial of topics, yet with the exception of various reproductive organs, few body parts seem to consume so much of our attention.

    During the drive to my ritual hair curling this year, I spent the entire 45 minutes listening to songs about hair. Willow Smith commands me to “whip my hair back and forth,” while Lady Gaga tells me it’s “all the glory that I bare.” In Gaga’s “Hair” a teen demands the right of self-expression through control and autonomy of her own hair. (Seriously, read the lyrics that’s what it’s about.) Meanwhile, young lady Willow locates a place of inner peace and joy through her practice of meditative hair whipping. (OK that one I might be overanalyzing a bit.)

    During her 2001 Yale commencement address, then Senator, Hilary Clinton said, “The most important thing I have to say to you today is that hair matters . . . Your hair will send significant messages to those around you,” and “Pay attention to your hair, because everyone else will.'' While I’m certain Clinton laced those statements with a metric ton of irony, the world does tend to think it can deduce a woman’s religion, politics, sense of ethnic identity, economic status, psychology and even morality by the cut, color, covering, and general presentation of the "filamentous biomaterial" atop her head.

    Hair should be the most trivial of topics, yet with the exception of various reproductive organs, few body parts seem to consume so much of our attention.

    In classic literature, and sometimes even contemporary pop culture, the woman with hair that is straight and well-behaved is many times a woman both morally and mentally superior. If she can’t control her own hair, what else can’t she control? Wild hair is surely a sign of wild morals or a wild mind. Crazy hair means crazy lady.

    In the past, she was the Victorian madwoman hidden in the attic. In every production of Hamlet I’ve seen, she’s Ophelia right before she drowns herself.

    In contrast, the woman in control of each serenely placed strand is the woman who will win the prince or career of her dreams. And that’s the same hair equation today.

    On television, movie screens, and magazine covers it doesn’t really matter what age or ethnicity she is, nor whether she’s forecasting the weather, chasing down the perp, cross examining the hostile witness, walking the read carpet, or stabbing the vampire, her hair looks lovely. Yet, to me it also usually looks like it was drawn on by 1960s Disney animators, painted on her head with broad brush strokes.

    It’s just so perfect for singing a duet with a mouse or an enchanted candelabra.

    I would be the ultimate hypocrite to advocate everyone should go back to their hair’s natural state. We all have the right to wear our hair, or lack of it, as we please. I would simply like to suggest a bit more diversity in hair geometry in mass media. I’m yearning for images of hair a little less civilized.

    Strangely enough, it’s on Disney’s Pixar Studios that I am hanging my hopes for that diversity. In Brave, due out this summer, the hero is female, a princess, and a master archer. She also possesses a red mane of uncontrollable curly hair. Merida’s hair is neither nice nor good. It is not the type of hair for singing happy songs with blue birds.

    It’s positively uncivilized, and girl, is it glorious.

    unspecified
    news/fashion

    COWGIRL CORE

    Western boutique Flea Style rides back to Houston with rodeo-ready looks

    Gabi De la Rosa
    Feb 27, 2026 | 2:30 pm
    Flea Style
    Photo courtesy of Flea Style
    Founder and CEO Brittany Cobb brings Flea Style back to Houston, returning to the city where she first began at The Houston Flea.

    Just in time for rodeo season, Flea Style is making its long-awaited return to Houston, giving shoppers a new River Oaks destination for boots, belts, and beautifully decorated hats.

    The Texas-born brand will officially open its newest storefront in River Oaks on March 7, which is a full-circle moment for founder and CEO Brittany Cobb, who got her start in the Bayou City at the Houston Flea at Silver Street Studios. Since then, Flea Style has become a nine-location retail brand worn by celebrities including Miranda Lambert, Lainey Wilson, Leon Bridges, and Post Malone.

    “I’ve been looking for a Houston location for about five years,” Cobb says. “Each visit, I just never found the right spot that worked for the business at the time. Last fall, I visited, determined to find something, even if just a pop-up, to open by rodeo season. That’s when I finally found a location that checked every box and truly felt like our long-term Houston home.”

    With the Houston Livestock Show and Rodeo attracting stylish crowds to NRG Stadium through March 22, Cobb made sure Houston shoppers would have access to exclusives. The River Oaks location is launching with a small collection of vintage women’s cowboy boots, a special collection of kantha quilt capes and jackets, and 30 custom-decorated hats.

    Flea Style Flea Style’s new River Oaks storefront opens March 7, just in time for rodeo season.Photo courtesy of Flea Style

    “We’re offering an incredible selection of vintage women’s cowboy boots,” Cobb says. “It’s only our second location to carry them, and we’re launching with about 40 pairs. We’re also bringing our fan-favorite Belt Bar, featuring blank belts and vintage buckles. Our Houston customer loves vintage and one-of-a-kind pieces, so I specifically shopped at the market with them in mind.”

    Cobb tells CultureMap returning to Houston feels like she never really left. “The Houston shopper is so special to me, and to the company, because they’ve been a part of my story since before our first retail location,” Cobb says. “We go way back to my days as a collector, early entrepreneur, and a young mom starting my business. I’m so excited to be back in Houston to continue our story, face-to-face, and help our shoppers and fans create unique styles with pieces that aren’t offered anywhere else in the city.”

    The Houston opening also coincides with a huge milestone for Cobb. She will release her debut book, How To Style A Hat, with a foreword by Miranda Lambert, on April 21.

    Flea Style, 1963 W Gray St. 7019, Monday - Saturday from 10 a.m. to 6 p.m. and Sunday from 12 p.m. to 6 p.m.

    Flea Style

    Photo courtesy of Flea Style

    Founder and CEO Brittany Cobb brings Flea Style back to Houston, returning to the city where she first began at The Houston Flea.

    rodeo stylerodeo shopping houstonflea style
    news/fashion
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