The wave of the future?

Virtual runway: Prabal Gurung for ICB and See by Chloé unveil digital-onlyfashion shows

ICB by Prabal Gurung chartreuse brushed wool cape coat with smocked back yoke,midnight wool knit snood.
See by Chloé red jacquard jumper, red jacquard cardigan, pink corduroy slimpants, off-white calfskin and suede pointy boots.
ICB by Prabal Gurung persimmon stretch wool twill blazer with midnight lambleather lapel, indigo silk double georgette collared blouse, midnight woolsaxony double pleat trouser with tuxedo side trim detail.
ICB by Prabal Gurung azalea silk crepe de chine kaleidoscope print sleevelessdress with drop waist double layer skirt and hibiscus silk crepe de chinekaleidoscope print collared blouse.

NEW YORK — The future is now.

For the past few years, designers have mulled over the idea of staging a digital fashion show, where the only way to view the collection is online. This fashion season, for the first time, two have taken the plunge.

During Mercedes-Benz Fashion Week, Prabal Gurung debuted a line he developed for International Concept Brands, which is owned by Japanese retail giant Onward Kashiyama. The ICB collection will appear in U.S. stores in the fall.

It's easier to see the clothes on video than in a crowded room where it's oftentimes hard to get a good head-to-toe look. But without an audience, the show has a sterile feeling.

The show, accessible to select retailers, buyers and fashion editors who signed in to a website with a special code, featured 32 looks, as models walked around in a stark white room while music played in the background — just like at a runway show.

In addition to head-to-toe views, there were close-up shots, so you could see the intricate smock detailing on a chartreuse cape, the flowing angel wing ribbons on the shoulders of a white blouse or the lace insets on a dress, thanks to the wonders of HD technology.

The collection is clean and modern, with stark shades — persimmon, aubergine, chartreuse, indigo — and colorful hibiscus and azalea prints. Clothes are cut in a way that a young hip twentysomething girl would love, with colorful cropped jackets, a shift with slashes that reveal a contrasting shade underneath and tiered ombre dresses with ethereal floating hemlines.

Gurung praised the digital runway format as a modern way to make lives easier for buyers and the fashion press. "It's a tool that I think will change the fashion world and make us see fashion shows in a different way," he said.

He has a point. It's easier to see the clothes on video than in a crowded room where it's oftentimes hard to get a good head-to-toe look. But without an audience, the show has a sterile feeling — and since clothes often look different when seen in person rather than on video, there are some nagging doubts that what you see is what you'll get in stores.

And I miss the final runway walk where all the models come out one last time to rapturous applause and the designer shyly waves to the adoring audience while Anna Wintour, trailed by her bodyguard/driver,scurries out to beat the crowd to the next show.

On the first day of Paris Fashion Week Wednesday, the fall collection of See by Chloé also debuted in the same way. (Both shows were shown in a format devised by KCD, the New York agency that handles many top shows like Marc Jacobs and Alexander McQueen.)

Against a white marble wall flecked with veins of black, models strolled out in loose diaphanous dresses, belted jackets, wrapped silk blouses and skinny trousers in muted colors. A flannel coat with leather sleeves and a red jacquard cardigan were among the eye-catching items in the collection, which featured 32 looks. And the accessories — pointy ankle booties and a doctor's bag carried upside down — have a cool, urban vibe.

As the secondary, lower priced Chloé line, though, it probably wouldn't have attracted near this much attention if it weren't shown on the virtual runway.

See by Chloé fall 2012 collection:

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HAUTE HOUSTON

High fashion label Sachin & Babi makes rare Houston appearance

Photo courtesy of Sachin & Babi

Sachin & Babi is hosting an exclusive shopping event so Houstonians can snag pieces from their Resort Collection on November 12 from 5 to 8 pm at Avant Art Gallery.

Having dressed the likes of former First Lady Michelle Obama, Mindy Kaling, and Octavia Spencer, high fashion label Sachin & Babiis known for its attention to embellishment, color, and silhouette. Ahead of the sold-out Saks Fifth Avenue Fashion Show and Luncheon, where the New York-based brand will be headlining with ready-to-wear looks from their fall collection, Sachin Ahluwalia, one-half of the high fashion duo is making a rare in-person appearance in the Bayou City.

"We are thrilled to see what Sachin & Babi will bring to our Saks Fifth Avenue Fashion Show and Luncheon," Angie Lane, Houston Ballet's chief development officer, tells CultureMap. "Saks Fifth Avenue has been an invaluable partner over the years, consistently creating an engaging and dynamic show for Nutcracker Market luncheon guests."

The brand, which has a large customer base in Texas, has its sights set on more permanent digs and retail expansion in the Lone Star State.

"In Texas, fashion is embraced in the truest sense. There's a celebratory spirit and full-of-life energy that aligns with our brand ethos," said Ahluwalia. "Our goal in everything we create is to celebrate the women who inspire us and remind us why we do what we do. I have always believed that the most important component of a woman's wardrobe is her smile, and Houston has that joyfulness so ingrained in its culture."

We sat down with Sachin Ahluwalia to discuss the brand's fall collection and what we can look forward to from the label in 2025.

CultureMap: How would you describe your fall collection?
Sachin Ahluwalia: Each season, we're inspired by the nature surrounding us, but this fall, we were particularly struck by the captivating beauty of botanical flowers. We referenced some of our favorite photographers who have captured striking macro shots of oversized blooms, and from this, we focused on the romantic allure of a 'White Rose in Moonlight.' While we often envision roses bathed in sunlight, a rose is equally enchanting beneath the moon's glow. There's a subtle message there — a reminder that beauty can thrive even in the quiet of night.

CultureMap: What colors and fabrics are you leaning towards for fall and winter?
SA: This fall, we focused on deep floral contrasts on luxurious viscose chiffon, faille, and Mikado. As fall also welcomes the return to the social calendar and gala season, we emphasized intricate beading and embroidery, creating unique, wearable pieces that make her feel her best for all the celebrations ahead.

CultureMap: When you create a collection, who are you designing for?
SA: For the past decade, Sachin & Babi has been redefining what it means to dress for life's most memorable moments. We design to a level of sophistication rather than any particular demographic. Aiming to offer more than just a garment, we want to give our customers a transformative experience that celebrates each person's unique style and story. We dress her for her most special occasions because she deserves to feel extraordinary without compromise.

CultureMap: What has been inspiring you for your 2025 collections?
SA: We are inspired by the incredible women in our country. She continues to marvel and inspire us with her confidence, elegance, and beauty. We're committed to helping her feel her most beautiful for all of her special moments, big and small.

CultureMap: Do you think you will ever move away from your east-meets-west aesthetic?
SA: It's hard to divorce ourselves from our natural inclinations and DNA. Babi and I spent our first 20 years in India, but we've spent the last 30 years building our home in New York City. We embrace our natural propensity for color, craftsmanship, and embroidery from India and marry it to the lifestyle of the women we know and adore in the US. Our goal is to converge traditional Indian techniques with a modern sensibility to create ready-to-wear that feels made for you.

Photo courtesy of Sachin & Babi

Sachin & Babi held an exclusive shopping event in Houston.

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