Retail Therapy

The big day is here! Anthropologie launches its BHLDN collection as modernbrides rejoice

Pleated Fantasy Gown, $3,600, www.bhldn.com
BHLDN
Modern brides who wear Anthropolgie everyday, can wear Bhldn on their specialday.
BHLDN
Floral artwork dress, $1,800, www.bhldn.com
BHLDN
Sweeping taffeta ball gown, $1,600, www.bhldn.com
BHLDN
Gilded Trillium Kisslock Clutch, $320, www.bhldn.com
Bhldn
Foreign Affirmation Ring, $80, www.bhldn.com
BHLDN

By the end of Valentine’s eve, it’s likely more than a few women will have weddings on the brain. The timing was impeccable then, for the Monday launch of BHLDN, Anthropologie’s new bridal collection.

The much-anticipated offering of heirloom quality wedding gowns, bridesmaid frocks, party dresses, jewelry, headpieces, footwear and lingerie stays true to the Anthropologie aesthetic with whimsy and unexpected touches.

The concept is a playground for prospective brides to explore their own nuptial taste and will evolve to include decorations, such as candelabras, mouth-blown glassware, cake toppers, lanterns and do-it-yourself items. The new website site also gives tips on everything from the perfect bow to exactly what to look for in a wedding photographer. The spirit of each gown is captured online with detailed close ups and the ability for brides to pull together their most favorite tidbits with MyBHLDN moodboards.

Since the rule on wedding gowns are that there really are no rules anymore, the BHLDN dresses are short, long, ruffled, bohemian, sophisticated, many all white and some colorful. These are dresses for a thoroughly modern bride who appreciates a vintage look. Prices range from 1,000 to $4,000 for gowns, and $200 to $600 for event dresses and are designed by Anthropologie designers, as well as established and up-and-coming guest designers.

No dress is complete without the elegant details and BHLDN has enlisted artisans, ateliers and milliners, including James Coviello, Jennifer Behr, and Yestadt Millinery to craft feathers, tulle, and jewels into luxe headpieces. Designers Erickson Beamon, Katie Diamond, and Petra Domling add sparkle and shine to the jewelry collection.

The collection is online only for now, but the BHLDN reps stress that the company considers Houston a very important market and that city could be home to one of the locations set to open this summer.

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UNIFORM UTOPIA

Luxury scrubs brand FIGS opens first Texas location in Rice Village

Photo courtesy of FIGS

FIGS will open its new Rice Village Community Hub on December 6.

Healthcare apparel company FIGS is opening its first brick-and-mortar store in Texas with a new Community Hub in Rice Village. The retail space is designed to serve both as a store and a gathering spot for the city's healthcare community.

The Rice Village location opens this Saturday, December 6, with a public grand opening event on December 13 from 6 to 8 pm featuring giveaways, music, food, and drinks from local vendors. Joining outposts in Los Angeles, Philadelphia, and New York City, the Houston location is the fourth Community Hub for the company and the only location in the South.

The store will carry the full range of FIGS products, including scrubwear, loungewear, and accessories. It will also host events and programming focused on healthcare topics, offering visitors opportunities to meet and share experiences.

At the new FIGS boutique, shoppers will find the Color Clinic, offering scrubwear in core colors with rotating seasonal options. The store also has a Customization Station, which provides embroidery for names, titles, practice or hospital logos, and local icon options available only at Community Hubs. Personalization is also available for scrub caps, outerwear, and accessories.

FiGS The new FIGS store will offer a Color Clinic and Customization Station to let shoppers personalize their FIGS uniforms. Photo courtesy of FIGS/Instagram

The brand, founded in 2013 by Heather Hasson and Trina Spear, is known for fashion-forward medical uniforms made from a proprietary fabric with four-way stretch, antimicrobial technology, moisture-wicking, and wrinkle resistance. Hasson and Spear began selling directly to healthcare workers in Los Angeles-area hospital parking lots before growing their presence as an online retailer.

CEO and co-founder Trina Spear believes Rice Village was the perfect choice due to its proximity to the Texas Medical Center. She said the company wanted a space that supports Houston healthcare professionals and gives them a place to shop and connect.

"Houston is home to the Texas Medical Center, the largest medical complex in the world, and we are honored to bring a FIGS Community Hub to this city. This space is designed to serve and celebrate Houston healthcare professionals," said Spear. "Our Community Hubs create opportunities for customers to not only shop in a way that never previously existed, but to connect with each other and with FIGS on a deeper level."

FIGS Community Hub, 5515 Kelvin Dr., Suite 130, 77005

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