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    ready. aim. love.

    Celebrated Houston designer shoots for the heart with this sweet new look

    Julia Davila
    Feb 11, 2019 | 2:28 pm
    Chloe Dao Always Aim for Love t-shirt
    This cute T-shirt has nothing but love.
    Photo courtesy of Chloe Dao

    It’s no secret Chloe Dao loves to love her hometown, as evidenced by her latest creation. The Project Runway winner/beloved Bayou City designer has launched Chloe Dao X Always Aim For Love, a week-long campaign featuring a graphic T-shirt that declares, “Always Aim For Love” across the chest. Above the cursive typeface, a hand is drawn in the shape of a handgun shooting three growing red hearts across the tee. The hand is well-manicured with a bold red polish and a silver Texas ring with a heart around Houston.

    The seasoned designer — who will celebrate 20 years in business in 2020 — was inspired by self-love along with loving and helping others, which is why she chose to benefit the Houston Area Women’s Center. The nonprofit organization is dedicated to ending domestic and sexual violence by way of counseling, education, support, and shelter.

    “It’s about showcasing that I’m a proud Texan and Houstonian,” says Dao in her Instagram video. “You know me, I’m all about self-love and loving each other and loving yourself, and if we can help other people, that would be amazing.”

    Dao says she thought of the concept after Hurricane Harvey hit Texas, but it wasn’t until she sat down with her studio design team that the T-shirt came to life. The crew neck tee ($32) is a women’s cut, so it runs a little smaller, but Dao is offering a range of sizes from XS to XXL.

    “She knows how to dress a woman,” says Dilsia Hernandez, Dao’s marketing and public relations coordinator. “It’s a little touch of fun with a great message behind it.”

    Fashionistas know that coordinating with a graphic T-shirt is a skill every stylish Houstonian should possess. Pair the Always Aim For Love tee with a leather mini and combat boots for that edgy feel, or dress it up with an oversized plaid blazer for a meeting at the office. Tuck it into y high-waisted trousers or pair it with a long printed skirt and comfortable sneakers for a casual, comfy look.

    No matter how it's worn, this shirt is a great way to spread H-Town love.

    ---

    The Chloe Dao X Always Aim For Love t-shirt is available for purchase in-store at her Rice Village (6127 Kirby Drive) boutique and online. From now through February 15, 15 percent of proceeds will benefit the Houston Area Women’s Center.

    Locals are invited to stop in for Valentine’s Day-themed photobooth, share the pics on Instagram, tag @daochloedao, and use the hashtag #ChloeDaoXAlwaysAimForLove for an opportunity to win a $50 gift card to shop at her boutique and an Always Aim For Love t-shirt. The photobooth and opportunity to win is available through February 15 during store hours (11 am-7 pm).

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    Celeb's Texas-sized ring dazzles in our top 10 fashion stories of 2025

    Gabi De la Rosa
    Dec 24, 2025 | 2:00 pm
    Zac Brown and Kendra Scott engagement
    Photo courtesy of Kendra Scott
    Kendra Scott's million dollar engagement ring crafted by a Houston jeweler tops Houston's most-read fashion articles of 2025.

    Editor’s note: Houston’s shopping and style scene delivered plenty to talk about this year, with headline-making jewels, must-have accessories, major retail moves, and Texas-sized collaborations. Readers couldn’t get enough of a million-dollar pink diamond crafted by a Houston jeweler for Zac Brown and Kendra Scott, the Labubu frenzy, and the arrival of luxury brands in River Oaks District. New flagships from beloved Texas brands, summer shopping guides, and the return of the Nutcracker Market, along with news of a Macy’s local closure also topped the year's must-read articles. Here's a look back at the stories that captured the Bayou City's love of luxury, hometown pride, and constantly changing retail landscape.

    1. Houston jeweler supplies star Zac Brown with a Texas-sized diamond ring. Country superstar Zac Brown popped the question to billionaire jewelry mogul Kendra Scott with a one-of-a-kind creation from Houston jeweler Valobra Master Jewelers. The jaw-dropping 3.06 carat fancy pink diamond (GIA certified, VVS2 clarity) was set in platinum gold and surrounded by 28 baguette-cut white diamonds totaling 3.17 carats. The jeweler wouldn't comment on the price, but it would surely retail for over $1 million.

    2. Loveable Labubu: Where to find the must-have fashion accessory in Houston. Love them or hate them, these tiny monsters broke the internet with the April release of Big Into Energy Labubu. Lucky Houstonians who were able to buy one online flocked to area stores in Sugar Land and The Woodlands for their pick-up-only purchases.

    3. 2 luxury jewelers unveil flagship boutiques in River Oaks District. With VIP salons, ornate decor, and luxury jewelry, two French jewelry houses made an entrance in River Oaks District this summer. Joining the neighborhood's luxury lineup, shoppers can now buy their baubles from Cartier and Van Cleef.

    4. Colorful Texas handbag maker opens new flagship store in Katy. Popular handbag brand Consuela opened its first Houston-area store at La Centerra in Cinco Ranch, Katy. Shoppers can now get their hands on the bold, colorful printed bags and accessories without a long drive or an online checkout.

    5. Macy's to shutter dozens of stores nationwide, including 1 in Houston. As part of a strategy to make Macy's profitable again, the store shuttered six Texas stores, including a longtime location at Almeda Mall. Five DFW stores also went dark, and by early 2026, the retailer will have closed 150 "unproductive" locations nationwide.

    6. Where to shop right now: 12 Houston shops with fresh summer finds. Amid back-to-school shopping and the August 8 sales tax holiday, Houstonians were especially interested in where to find the best deals at local retailers, including Chloe Dao, Mejuri, Reformation, Abejas Boutique, and more.

    7. Houston bootmaker offers $5,000 cowboy boot and gator hunt adventure. For $5,000, Houstonians can now source an alligator hide near Anahuac that will be transformed into a pair of bespoke cowboy boots by Republic Boot Company.

    8. What to know about the return of Houston's Nutcracker Market for 2025. The Houston Ballet Nutcracker Market is one of the most highly anticipated shopping events of the year. This year's market welcomed 40 new vendors and over 100,000 shoppers, with ticket sales exceeding $24 million. Over $6 million went directly to support Houston Ballet, its academy, and scholarship programs.

    9. Texas brand Lucchese launches UT Longhorns collection with boots and more. Storied Texas bootmaker Lucchese released a collaboration with the University of Texas featuring two men's styles and three women's styles. The lineup pairs white and cream colored leather with burnt orange accents as a nod to Longhorn pride.

    10. Whataburger partners with Texas activewear brand for new capsule collection. Whataburger tapped Austin-based activewear brand Burlebo for a capsule collection just in time for Father's Day. The line included caps, infant onesies, and shirts available in three different patterns.

    kendra scott engagementriver oaks districtlabubuwhataburger clothesnutcracker market 2025zac brown engagement ringmost popular stories
    news/fashion
    series/houston-charity-guide

    most read posts

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