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    Where to Shop Now

    Where to Shop Super Bowl Edition: Pop-up boutiques, special events, unique items

    Alexandria Williams
    Feb 2, 2017 | 12:13 pm
    Alyssa Milano, Super Bowl, Macy's
    Alyssa Milano will great fans at the Macy's Galleria store Friday at 5 pm.
    Photo courtesy of Macy's

    Houston, we have liftoff! It is official; the Super Bowl is upon us. Which means parties, events, concerts, and shopping! It's no secret that in Texas, football is king. So there could not be a better pairing than Houston and the most important sporting event of the year. But what you wear during the week could either be a touchdown or a flag on the play. We have got your fashion playbook mapped out to make sure you score anywhere you go.

    Locker Room By Lids Pop Up Shop

    Macy’s at The Galleria has decided to kick-off Super Bowl week by bringing the locker room to the fitting room with a series of in-store events, celebrity appearances, and a 4,000 square foot pop-up as grand as the big game happening this Sunday. With the Super Bowl quickly approaching, it is key that you are draped from head to toe in your favorite team colors.

    Pro Football Hall of Famer Jim Brown will greet fans on Thursday (February 2) at 6 pm, while actress and fashion designer Alyssa Milano will make a personal appearance Friday (February 3) at 5 pm to tout her Touch by Alyssa Milano fashion line. Dallas Cowboys great Emmitt Smith will mingle with shoppers on Saturday (February 4) at 3 pm.

    The pop-up shop is located on the main floor of the men’s department, and is sure to be a winning moment for family time and fashion.

    Mizzen+Main’s Houston Game Day Pop Up

    American-made menswear apparel company Mizzen+Main is hosting a Houston Game Day Pop Up at GreenStreet Plaza in downtown Houston. The Dallas-based company prides itself on being a traditional American menswear line full of pastels, clean lines, and plaid prints. Who knows, at the pop-up shop you might run into official NFL brand ambassadors Houston Texans' J.J. Watt, New Orleans Saints' Thomas Morstead, Chicago Cubs' Jake Arrieta, or New York Jets' Ryan Fitzpatrick. The pop-up shop is open through February 5.

    The brand is also available at the Nordstrom Galleria store and more than 300 of the retailer's other location.

    River Oaks District Super Style Week

    Who says fashion and football don’t go together?! If there are any objections, take it up with River Oaks District because they have laid out the red carpet for fashionistas and football fanatics alike.

    On Saturday (February 4), NBA All-Star Tracy McGrady and wife CleRenda McGrady host an exclusive preview of Roberto Cavalli’s couture gowns at the Italian fashion house's boutique and celebrate the launch of CleRenda’s book, Push Thru! Redefine and Create Your Own Success Story, at Dior.

    Devi Brown and Meghan Cushing, wives of Texans stars Duane Brown and Brian Cushing, are hosting a sip and shop event at Baanou and Alice + Olivia, with a portion of proceeds benefiting their foundations.

    Also, ALBA, a Los Angeles-based boutique offering bespoke clothing for elite professionals in sports, business and entertainment, has opened a pop-up shop for one week only in River Oaks District. Shoppers can select custom pieces from a selection of celebrity-owned lines, including Kareem Jackson’s Fly Guy Clothing Co., Terrell Owens’s ProToType 81, and Rob Nkemdiche’s Timeless Generation.

    lululemon Pops Up

    Yoga-inspired athletic apparel retailer lululemon will make a brief debut outside The Lawn at downtown’s GreenStreet during the Super Bowl. The brand prides itself on being a mixture of fashion, comfort, and technology to ensure your workout experience is as seamless as possible. From the racerback top, scuba hoodie, and crusher tights, I am a huge fan of rocking fashionable workout gear to game day festivities. Sporty-chic during Super Bowl is a touchdown in my book!

    LAUNCH with local designers

    The pop-up shop LAUNCH is open at the the downtown Houston Partnership Tower, so shoppers have the opportunity to find items created by Houston’s brightest and most creative fashion, jewelry, and home accessory designers. The 13 artisans create everything from handmade leather goods to colorful, globally-inspired dresses. Most of the designers chosen for LAUNCH don’t have a brick-and-mortar presence, so LAUNCH is the ideal space to elevate their brands while reflecting the city.

    The Galleria gives Red Carpet Treatment

    The Houston Galleria is offering an array of discounts, shopper amenities, and in-store events all in celebration of the big game! There are over 400 stores located at the famous Houston landmark, but I have my sights set on the Super Bowl Recharge Lounge located on Level 2 (between Saks Fifth Avenue and The Galleria Financial Center). The lounge features cell phone chargers, refreshments, luxury seating, and retailer giveaways. The lounge is open through Saturday (February 4) from 12 pm -7 pm and Super Bowl Sunday (February 5) from 11 am -6 pm.

    For added flair, there are several in-store events happening at Banana Republic, bareMinerals, Jimmy Choo, Sepohra, and Topshop to name a few.

    And at The Webster, the chic clothing and accessories boutique in the "jewel box" location just outside the main mall, noted designer Elisabeth Weinstock, who specializes in authentic, exotic snakeskin handbags and accessories, has created two special-edition items just for Super Bowl LI. The watersnake football retails for $1,040 and the watersnake helmut costs $2,165.

    The Galleria, as well as Simon’s Houston Premium Outlets in Katy is offering a Super Bowl Shopping Shuttle between each mall and the Downtown Visitor Center (Hilton Americas) through February 4. The shuttle will depart from each property four times daily for $20 per person, round trip. Shuttle riders will receive exclusive Super Bowl coupons and a mall Savings Passports ($10 value). For a full schedule, online reservations and payment, visit www.hgstravel.com/reservations or call 713-722-0395.

    Also, METRO Super Bowl bus service is available between The Galleria, the Hilton Houston Post Oak and downtown through February 5 (Pink Route), and from The Galleria, Hilton Houston Post Oak and NRG Park on February 5 from 11 a.m. until midnight (Blue Route). The cost is $2 each way, with service every 15 minutes.

    where-to-shopshopping
    news/fashion

    POSH PICKS

    Irish retailer Primark brings discount clothing to first Houston store

    Gabi De la Rosa
    Nov 18, 2025 | 9:14 am
    Primark
    Photo courtesy of Primark
    U.K. retailer Primark, brings its low priced, trend heavy fashion to the Houston market for the first time.

    European import Primark is finally landing in the Houston area. Shoppers will be able to score budget-friendly finds at Katy Mills Mall when the fast-fashion giant, known for leaning into trend-forward clothing, opens its doors on Thursday, November 20.

    The brand started in Dublin in 1969 under the name Penney's before switching to Primark to avoid competition with U.S. heavyweight J.C. Penny's as it expanded outside Ireland. Today, it operates in 11 countries with 470 stores worldwide, including over 175 in the United Kingdom. Its largest outpost in Birmingham is a massive 161,000 square feet covering five floors.

    While the store can't compete with the U.K. version's size, coming in at 30,000 square feet, the prices more than make up for it. Shoppers can expect women's denim starting at $12, men's t-shirts at $5, and kids' sweatshirts at $8. For about the price of a family meal at the food court, shoppers can pull together looks for the whole crew. In terms of quality, price, and style, its biggest competitors are H&M and Zara.

    primark Shoppers will line up at Katy Mills Mall as Primark opens its first Houston area store on November 20.Photo courtesy of Primark/Instagram

    The Katy opening is Primark's third Texas location, following McAllen and El Paso, and is part of the company's expansion across the United States. New stores are rolling out in Illinois and in Grapevine next month. In a statement, Primark U.S. President Kevin Tulip said, "These vibrant retail destinations in Texas reflect the incredible demand we're seeing across the country for affordability without sacrifice. As we continue to grow, we remain laser-focused on delivering unbeatable value and fashion that fits every family's lifestyle."

    To celebrate the grand opening, Primark will offer a weekend of fun, family-friendly activities, including live music, giveaways, and delicious treats for early-bird arrivals. Shoppers will find a full mix of women's and men's fashion, kids' clothing, accessories, homeware, and beauty once the doors open at Katy Mills on November 20.

    katy mills mallprimark houstonprimark houston premium outletsprimark katy mills mallshopping
    news/fashion
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