James Franco-approved
Vanity Fair gives Hamilton Shirts the Hollywood treatment
- Two dapper gents in Hamilton tuxedo shirts — Joseph Gordon-Levitt, left, andGarrett Hedlund at right — mingle with Rashida Jones and a baby lion.
- Joseph Gordon-Levitt
- The Vanity Fair 2011 Hollywood Issue cover
- James Franco answers questions behind the scenes in a Hamilton Shirt.
When the Hollywood issue of Vanity Fair hits newsstands on Thursday, Houstonians will see some names they recognize — James Franco, Anne Hathaway, Ryan Reynolds and Jake Gyllenhaal among them.
But there's one local name gracing the cover you might miss — Hamilton Shirts.
Hamilton custom-made 1920s-style tuxedo shirts for four of the gents posing at the ornate Bombay-inspired bar: Joseph Gordon-Levitt, Robert Duvall, Garrett Hedlund and the incomparable Oscar nominee and host James Franco.
Kelly Hamilton, fourth generation co-owner of Hamilton Shirts, says the company has a relationship with the magazine when they need a special or retro style of shirt that's not readily available — such as when James McAvoy wore a Hamilton shirt in a Hitchcock-themed spread in 2008.
But landing the cover is the Houston company's biggest exposure yet.
"I'm really excited about James Franco, he's kind of my crush," says Hamilton. "And I really like Joseph Gordon-Levitt, too. I loved him in (500) Days of Summer and I noticed that he needed custom shirts because he has sloping shoulders."
To create the 1920s look, Hamilton heightened the band on the wing-tip collar and rounded the bottom of the pleated bib out.
"It's the kind of shirt that would be worn with coattails," she says.
Houston men who want the Hollywood look can order their own custom shirt — tuxedo shirts start at $345.