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    The CultureMap Interview

    Is Maxwell in the house? Lady Gaga's favorite designer gets her ready for her Super show

    Clifford Pugh
    Feb 1, 2017 | 10:56 am
    Brady Knight, Sara Dodd at Lynn Wyatt dinner honoring Brandon Maxwell
    Sara Dodd wore a Brandon Maxwell design to a dinner in his honor hosted by Lynn Wyatt last November.
    Photo by © Michelle Watson Catchlightgroup.com

    When television journalist Nieves Zuberbühler married billionaire Julio Mario Santo Domingo III last Halloween, designer Brandon Maxwell created a breathtaking gown made of 250 yards of satin-faced chiffon, with a 10-foot-long train. Then, during the reception, he chopped off the train and sleeves, and later reduced it to a mini-dress as the party continued into the wee hours.

    Zuberbühler at first considered changing into a different dress for the reception, but felt comfortable in the gown, so throughout the night "we just kept cutting it and cutting it," Maxwell recalled. "I’m not the type of person who because I made it believes it needs to preserved and put on a mannequin in an air conditioned room. I think fashion should be fun."

    With such a refreshing attitude, it's no surprise that the 32-year-old Longview native is fashion's next big thing. Known for tailored draping, monochromatic colors, strategic cutouts, and a lack of embellishment, Maxwell's creations evoke Old Hollywood glamour with a modern edge.

    He's had a breakout year, dressing a bevy of style icons, from Lynn Wyatt to Michelle Obama. But it's his friendship with Lady Gaga that has drawn the most attention. Once her stylist, he is now her go-to designer, creating the white gown suit she wore to last year's Oscars and other stylish numbers that give the singer a more more sophisticated look.

    When CultureMap caught up with Maxwell when he was in Houston to meet with customers at Saks Fifth Avenue and show his collection for Catwalk for a Cure event a few months ago, he said he would be back to style his good friend for her halftime appearance at Super Bowl LI. And sure enough, there have been reports he has slipped into town to get Gaga ready for her Super moment, although he might be leaving before game day as he is working on his fall 2017 collection that will be shown at New York Fashion Week on February 14.

    Asked about the strong connection with Gaga, Maxwell replied, "It’s very simple. We have worked together since we were very young. Both of our careers changed and we’ve grown in that way together. And I think it’s really fantastic to have someone in your life that understands those things as your life changes. I’m putting out a new collection every six months, and the pressure of that can sometimes be a lot, so to have a friend that understands that as well and be helpful through that process.

    "We’ve collaborated together for years, so it’s fun. It’s nice to go to a job where you’re also friends with someone and it never feels like work."

    During an interview, Maxwell talked about how his life has changed in the past year as he has shot to stardom, why he doesn't believe in embellishment (at least for now), and his biggest fear — watching his own fashion show.

    CultureMap: How has your life changed in the past year?

    Brandon Maxwell: I don’t know, maybe there are external ways that it's changed, but I keep pretty busy, so I’m not really focused on that. Obviously now I’m doing multiple jobs and different things, so it’s been a lot busier, but it’s been great. I feel very blessed; that’s an understatement. I feel really, really thankful for the things that have happened.

    CultureMap: How did that whole East Texas growing up influence your fashion sensibilities or did it?

    Maxwell: I don’t know that’s it’s necessarily affected my fashion sensibility because I’m from East Texas. I’ve spent a lot of time traveling around the world as well. I think all of those experiences put together, put into the blender, have really affected my fashion sensibility. But I will say that growing up affected my approach to fashion in that I really like to approach it in a very personal way as much as I can with the clients in the stores and the private clients that we have and also with the team with the collection. I really try to take a one-on-one personal approach to everything.

    I grew up in a clothing store; my grandmother was a buyer. That world was very familiar to me, so I think that that was naturally ingrained in me to really know how to make the clothes on the woman.

    CultureMap: All sorts of notables have worn your designs. Obviously there’s something that appeals to the modern woman.

    Maxwell: I never wanted to make clothing that outshines the woman. I think you always want to see the woman first. And maybe as you are speaking to her, you notice really intricate, small details about the dress that you like. But I think that when a woman walks into the room, all focus should be on her and her natural beauty. That’s the way that I’ve approached things by really taking into account the shape of the woman and tailoring. I want to made sure that she’s offered a piece each season that is classic and timeless and that she can wear over and over.

    CultureMap: Why have you shied away from embellishment?

    Maxwell: Embellishment is not really my thing. That's something that always comes up in design meetings when we are going over fabrics, but I don't think I am ready. There also was not a lot of color in the first few seasons. I felt like it was really important for me to focus on the craftsmanship and the tailoring and the quality. I think you have to do everything in a pace that is comfortable for you personally, whichever designer you are.

    CultureMap: Tell me about your glasses, which have become your trademark.

    Maxwell: They’re Prada.They don’t make these glasses any more, so I have to get them on eBay. My desk is filled with sunglasses and I just make them into glasses. Shout out to Prada. Somebody make these glasses.

    CultureMap: Are you looking forward to fashion week?

    Maxwell: I don’t watch the show at all. I live in fear of the show. I love the buildup of the show and the process of the fittings and the castings, I love that really intimate process. But the show itself is — maybe I’ll eventually get over it, but I almost black out and pass out before. I feel like there are so many people who have supported me and I just don’t want to let them down. So the fear of it overtakes you before. I just never have fun that night. I know everyone is drinking and having fun, but not me.

    Brandon Maxwell created a white pantsuit for Lady Gaga at the American Music Awards in December.

    Lady Gaga in Brandon Maxwell at American Music Awards
    Instagram Brandon Maxwell
    Brandon Maxwell created a white pantsuit for Lady Gaga at the American Music Awards in December.
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    EFFORTLESS EDIT

    Shop Carolyn Bessette's minimal '90s style at these 8 Houston spots

    Gabi De la Rosa
    Mar 19, 2026 | 10:30 am
    Love Story
    Photo courtesy of FX/Facebook
    Thanks to the show, "Love Story: John F. Kennedy Jr. And Carolyn Bessette," 90s minimalism is back and easy to find in Houston.

    Thanks to Love Story: John F. Kennedy Jr. and Carolyn Bessette, the woman who helped define ’90s minimalism is back in heavy rotation. Her classic way of dressing serves as a reminder that great style does not need logos or loud trends to make a big impact. Bessette-Kennedy's uniform of crisp white shirts, perfectly cut denim, and minimal accessories is not only nostalgic, but a stylish blueprint for getting dressed right now.

    Houstonians don't need a NYC zip code or a Calvin Klein press badge to recreate her most classic looks. From River Oaks District to Rice Village and the Heights, boutiques are leaning into that same pared-back polish — making it easy to find a quietly expensive aesthetic without overthinking it.

    Accessories

    Lele Sadoughi

    Bessette-Kennedy often topped off her casual outfits with a slim tortoise shell headband, and Lele Sadoughi, a boutique in River Oaks District, is leaning into similar timeless styles. The Tortoise Emma Acetate Headband and the Jet Faux Leather Bessette Headband are both available for preorder with similar styles available in-store.

    Lele Sadoughi Polished headbands and statement accessories with a timeless twist.Photo courtesy of Lele Sadoughi

    Krewe

    New Orleans-born Krewe eyewear in Rice Village is channeling '90s minimalistic style with slim, small-frame sunglasses that are reminiscent of Bessette-Kennedy's go-to pairs. Its Spring 2026 collection introduces the Kate and Leah styles, each offered in three colorways.

    Krewe Sleek, small-frame sunglasses that channel effortless ’90s cool.Photo courtesy of Krewe

    Fly High Little Bunny

    This Houston go-to for one of a kind pieces offers a variety of both fine jewelry and classic sterling silver styles. Jeweled hoops, dainty rings, and minimal necklaces that were everyday staples of Bessette-Kennedy, are available at their Heights boutique.

    Fly High Little Bunny Delicate jewelry and one-of-a-kind pieces for everyday minimalism.Photo courtesy of Fly High Little Bunny/Instagram

    Moreau Paris

    Often seen carrying a tote bag, the '90s fashion icon was a big fan of understated luxury. River Oaks District handbag boutique Moreau Paris offers a variety of bags in similar styles including the Mini Vincennes Reversible Totes giving a two-in-one option, as well as the Small Ana Saddle Leather Top Handle Bag for a more structured look.

    Moreau Paris Understated luxury handbags with clean lines and quiet sophistication.Photo courtesy of Moreau Paris

    Clothing

    Tootsies

    When it came to denim, Bessette-Kennedy kept things classic, favoring straight and bootcut styles. At Tootsies, the brand DL1961 taps into that same timeless feel. The Bridget Boot High Rise Instasculpt offers a flattering polished fit and comes in a variety of colorways and lengths making it easy to find a pair for everyday wear.

    DL1961 Classic denim fits and elevated staples for a polished, everyday look.Photo courtesy of DL1961

    Alchemia

    One of Bessette-Kennedy's most celebrated looks was a basic white button down shirt. She often wore Calvin Klein, as she was a publicist for the brand, but the same classic style can be found at Alchemia. The Essentials Icon Shirt in white is tailored at the waist, chest, and back to give a flattering fit without the dreaded blouse gape.

    Alchemia Tailored essentials, including the perfect crisp white button-down.Photo courtesy of Alchemia

    Frock Shop

    A versatile black midi skirt not only goes with everything, it can be worn during any season. Frock Shop carries the ALC Remy Drawstring Midi Skirt that is easy to style and comfortable to keep on a regular rotation.

    Frock Shop Easy, versatile pieces like midi skirts that work season after season.Photo courtesy of Frock Shop

    Beauty

    Kiehl's

    Used by both Carolyn and John, the Kiehl's Creme with Silk Groom delivers soft hold, subtle shine, and natural movement. Ideal for the sleek low buns Kennedy-Bessette favored as well as polished styles. Kiehl's Highland Village location also carries a scent very close to Kennedy Bessette's fragrance of choice. The Kiehl's Original Musk Eau de Toilette combines classic musk with with soft floral and woody notes.

    Kiehl's Original Musk Eau de Toilette Low-key grooming and fragrance for a naturally polished finish.Photo courtesy of Kiehl's

    kiehl'sfrock shopalchemiatootsiesmoreau parisfly high little bunnykrewelele sadoughicarolyn bessette-kennedyshopping
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