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    Beauty at Your Fingertips

    The Uber of beauty hits Houston: Hair stylists come right to your door thanks to entrepreneurs' vision

    Shelby Hodge
    shelby hodge
    Jan 9, 2015 | 7:32 am

    The on-demand, app-based beauty service that our Dallas neighbors have been enjoying since October is now available in Houston with the local launch of beGlammed, the biz that provides professional hair stylists and makeup artists, who come right to your door.

    Founders Jocelyn Loo and Maile Pacheco launched the app in Las Vegas in July and have since expanded to Los Angeles and Fort Worth as well as Dallas.

    "I fell in love with the convenience of Uber and a light bulb went off."

    "I fell in love with the convenience of Uber and a light bulb went off," Pacheco said in a call from her home base in LA. Why not create an app that would offer "great beauty service and a great experience" when and where you wanted?

    She added that the Starbucks concept of creating brand consistency throughout its network, has been another guiding principle in the company's development. With that level of consistent high quality service in mind, Pacheco said that several months were spent lining up and vetting the Houston stable of 30 stylists, a number which is expected to grow. They work as independent contractors and set their own schedules.

    Investor Rebby Gregg of Dallas, also in on the call, added, "Personality is a big thing for the stylists. We want them to be fun and energetic and fun to talk to."

    Rates, which vary by city, in Houston start at $60 for a blow out and $75 for makeup applications, a package of both services is $125. The app is available here. Hair up-dos, down-dos, bridal packages and bridesmaids packages are part of the beGlammed menu.

    The beGlammed app is similar to GlamSquad, which operates in Manhattan and LA, a fact that doesn't trouble Gregg. "There is plenty of business out there," he said.

    Rebby Gregg of Dallas and Maile Pacheco of Los Angeles have launched their beGlammed app in Houston.

    Rebby Gregg, Maile Pacheco, Beglammed
    Photo by Bo Joplin
    Rebby Gregg of Dallas and Maile Pacheco of Los Angeles have launched their beGlammed app in Houston.
    unspecified
    news/fashion

    HOTTEST HEADLINES OF 2025

    Celeb's Texas-sized ring dazzles in our top 10 fashion stories of 2025

    Gabi De la Rosa
    Dec 24, 2025 | 2:00 pm
    Zac Brown and Kendra Scott engagement
    Photo courtesy of Kendra Scott
    Kendra Scott's million dollar engagement ring crafted by a Houston jeweler tops Houston's most-read fashion articles of 2025.

    Editor’s note: Houston’s shopping and style scene delivered plenty to talk about this year, with headline-making jewels, must-have accessories, major retail moves, and Texas-sized collaborations. Readers couldn’t get enough of a million-dollar pink diamond crafted by a Houston jeweler for Zac Brown and Kendra Scott, the Labubu frenzy, and the arrival of luxury brands in River Oaks District. New flagships from beloved Texas brands, summer shopping guides, and the return of the Nutcracker Market, along with news of a Macy’s local closure also topped the year's must-read articles. Here's a look back at the stories that captured the Bayou City's love of luxury, hometown pride, and constantly changing retail landscape.

    1. Houston jeweler supplies star Zac Brown with a Texas-sized diamond ring. Country superstar Zac Brown popped the question to billionaire jewelry mogul Kendra Scott with a one-of-a-kind creation from Houston jeweler Valobra Master Jewelers. The jaw-dropping 3.06 carat fancy pink diamond (GIA certified, VVS2 clarity) was set in platinum gold and surrounded by 28 baguette-cut white diamonds totaling 3.17 carats. The jeweler wouldn't comment on the price, but it would surely retail for over $1 million.

    2. Loveable Labubu: Where to find the must-have fashion accessory in Houston. Love them or hate them, these tiny monsters broke the internet with the April release of Big Into Energy Labubu. Lucky Houstonians who were able to buy one online flocked to area stores in Sugar Land and The Woodlands for their pick-up-only purchases.

    3. 2 luxury jewelers unveil flagship boutiques in River Oaks District. With VIP salons, ornate decor, and luxury jewelry, two French jewelry houses made an entrance in River Oaks District this summer. Joining the neighborhood's luxury lineup, shoppers can now buy their baubles from Cartier and Van Cleef.

    4. Colorful Texas handbag maker opens new flagship store in Katy. Popular handbag brand Consuela opened its first Houston-area store at La Centerra in Cinco Ranch, Katy. Shoppers can now get their hands on the bold, colorful printed bags and accessories without a long drive or an online checkout.

    5. Macy's to shutter dozens of stores nationwide, including 1 in Houston. As part of a strategy to make Macy's profitable again, the store shuttered six Texas stores, including a longtime location at Almeda Mall. Five DFW stores also went dark, and by early 2026, the retailer will have closed 150 "unproductive" locations nationwide.

    6. Where to shop right now: 12 Houston shops with fresh summer finds. Amid back-to-school shopping and the August 8 sales tax holiday, Houstonians were especially interested in where to find the best deals at local retailers, including Chloe Dao, Mejuri, Reformation, Abejas Boutique, and more.

    7. Houston bootmaker offers $5,000 cowboy boot and gator hunt adventure. For $5,000, Houstonians can now source an alligator hide near Anahuac that will be transformed into a pair of bespoke cowboy boots by Republic Boot Company.

    8. What to know about the return of Houston's Nutcracker Market for 2025. The Houston Ballet Nutcracker Market is one of the most highly anticipated shopping events of the year. This year's market welcomed 40 new vendors and over 100,000 shoppers, with ticket sales exceeding $24 million. Over $6 million went directly to support Houston Ballet, its academy, and scholarship programs.

    9. Texas brand Lucchese launches UT Longhorns collection with boots and more. Storied Texas bootmaker Lucchese released a collaboration with the University of Texas featuring two men's styles and three women's styles. The lineup pairs white and cream colored leather with burnt orange accents as a nod to Longhorn pride.

    10. Whataburger partners with Texas activewear brand for new capsule collection. Whataburger tapped Austin-based activewear brand Burlebo for a capsule collection just in time for Father's Day. The line included caps, infant onesies, and shirts available in three different patterns.

    kendra scott engagementriver oaks districtlabubuwhataburger clothesnutcracker market 2025zac brown engagement ringmost popular stories
    news/fashion
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