Immersive experiences are all the rage; Houston already boasts two Van Gogh experiences (including yoga) and a Frida Kahlo event on the way.
Now, a new entertainment concept offering up exploration and discovery will open its first Houston location in Sugar Land in early 2022. But rather than passive viewing, this immersive activity sets the visitors on a quest in both physical and digital worlds.
Department of Wonder is a new, 10,000-square-foot venue that stages an immersive, mixed-reality fantasy in Sugar Land’s Town Square (2180 Lone Star Dr.). Guests wield a light-gathering lantern and are charged with unraveling stories and solving puzzles amidst a universe of interactive experiences and colorful characters, per a release.
This totally lit experience was forged by an acclaimed creative team of storytellers; recognizable names include Academy Award-winning director Brandon Oldenburg and Emmy Award-winning director Limbert Fabian.
“It’s like stepping inside a film as the main character and being bestowed an epic quest,” said Oldenburg in a statement. “We think it’s the next evolution of location-based entertainment.”
The introduction of the Department of Wonder will coincide with the completion of significant streetscape improvements to the 32-acre Sugar Land Town Square. The bustling shopping, dining, and community hub is in the midst of a major set of upgrades to retail tenancy, event programming, and the physical environment.
Screenwriter Derek Kolstad, who wrote the first three John Wickmovies, has essentially had a blank check to do what he wants in the movie landscape since 2014. In recent years that has meant writing the action series Nobody for Bob Odenkirk, who has turned from a comedian into an unlikely action star in his sixties. Kolstad and Odenkirk are teaming up again in Normal.
A film that tries to evoke Fargo in multiple ways, Normal finds Ulysses Richardson (Odenkirk) serving as a temporary sheriff for the small town of Normal, Minnesota after the previous sheriff died. Knowing he’s just a steward until a new sheriff is elected, Ulysses takes a live-and-let-live approach to the job, letting the deputies (Ryan Allen and Billy MacLellan) do the grunt work and trying to stay out of everyone’s way, including Mayor Kibner (Henry Winkler).
A bank robbery attempt by two non-citizens upsets his best-laid plans in more ways than he can imagine. Not only is he forced to confront a crime not often seen in a town like Normal, but the robbery uncovers secrets that turn the film into an all-out bloodbath. Soon, almost everyone in town becomes involved in what comes to resemble a war, along with — you guessed it — Yakuza henchmen from Japan.
Directed by Ben Wheatley and written by Kolstad, the film is a slight twist on the everyman-turned-hero character Odenkirk played in the two Nobody films. While Ulysses is in law enforcement, he prefers to use words instead of weapons, and it’s only when he’s pushed to the brink that he crosses that line. Naturally, his skills are beyond what anyone would expect of him, allowing him to match up well with people half his age.
The film is not a comedy in the traditional sense, but instead aims for laughs by catching the audience off-guard with its ultraviolence. Some characters are dispatched in shockingly unexpected ways, with one of the only natural reactions to the jarring nature of their deaths being laughter. That’s not necessarily the case for other killings, which range from blasé to sadistic, and the only reason they count as entertainment is because the filmmakers have primed the audience to accept them as such.
After a relatively solid setup, where Wheatley and Kolstad seem to take their time getting to know the main characters, the second half of the film is pure action that dispenses with good storytelling. Like many action movies, there are double crosses, surprise revelations, and more, but the filmmakers don’t seem to care about making sense of any character arcs. All they care about is delivering mayhem, and they succeed on that front.
Odenkirk has perfected the mild-yet-intimidating nature of his action characters, and it is satisfying to see him get the better of those who have done him wrong. He doesn’t run or jump like fellow 63-year-old Tom Cruise, but — with the help of fast-paced editing — he still makes for a credible action hero. The only other actors of any note in the film are Winkler, who’s a nice presence with his sardonic personality, and Lena Headey, whose small role doesn't match up with her experience.
You have to have a certain mindset to enjoy a film like Normal, but if you can abide its over-the-top bloodiness, it’s a serviceable action film. Few would have expected Odenkirk to take on these kinds of roles at this late stage of his career, but he’s making the most of his opportunities.
