Andy Bichlbaum, one of the infamous Yes Men pranksters, is best known for posing as a Dow Chemical Company spokesman on the BBC World News to offer $12 million to the victims of the 1984 Bhopal disaster. Dow's stock dropped $2 billion in 23 minutes.
Since then, their techniques of identity correction have become legend. Now their exploits are all laid out in broad daylight in their new film, The Yes Men Fix the World.
Bichlbaum, known in his non-activist life as Jaques Servin, an assistant professor at Parsons the New School of Design, will be in Houston this weekend to present his film at the Cinema Arts Festival. He fesses up to the fixing the world biz below.
Q: There's only two of you, how are you going to fix the world? We need a Yes Men army, or maybe that's the point of the film.
A: Exactly. The point is to incite others and show how easy it is. If we can do this you can do this. In the film you will see that we are just stumbling along. Get together with your friends over a couple of beers and brainstorm. Get an idea and do it. There are so many ways to fix the world. The point is to incite others and show how easy it is.
Q: There are so many identities to correct, how do you choose?
A: You get chosen. We stumble and fall on our noses. It's not like you set out to end a big problem, it's not a superhero scenario. We find things on our path and come up with ideas. In our case, we did them.
Q: Do you have a favorite hoax? I loved that last one with the Chamber of Commerce coming out to support climate change.
A: It's always our last one, so that would be the Chamber of Commerce. It was like a gift. I would have to say the Dow Chemical one was the most successful. It generated 600 articles.
Q: Do you take requests? If so, I was wondering if you could fix Goldman Sachs?
A: People write us all the time. We give away all our secrets and techniques. If you have a great idea go ahead and do it. As for stopping Goldman Sachs, we need a law that keeps lobbyists out of the government to ensure that Goldman Sachs cannot get into the White House and Congress. You can change a law. It can be done.
Q: Do you ever worry that with this film you will become too famous and get recognized more? It happened to Sasha Baron Cohen.
A: No we don't worry about that. Obama could walk into a conference and people will think, “That guy looks just like Obama,” but they would go on listening to him. The amount of trust is so high and unwarranted. You can get away with everything. There's too much trust and no criticality. That is the problem; it's really scary.
Cinema Arts Festival and DiverseWorks present The Yes Men Fix the World Saturday at 7 p.m. at Rice Media Center.
The Yes Men Fix the World will also be shown Sunday 1 p.m. at Angelika Film Center. Andy Bichlbaum will be in attendance.