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    Pandora's box

    Internet Radio Fairness Act fight pits Pandora & friends against traditionalbroadcasters

    Bill Van Rysdam
    Nov 5, 2012 | 9:00 am
    • Traditional over-the-air broadcasters and Internet radio companies are duking itover the Internet Radio Fairness Act.
    • Pandora is urging its listeners to lobby Congress in support of the InternetRadio Fairness Act.

    The battle for your ears has taken an interesting twist. Traditional over-the-air broadcasters and Internet radio companies are duking it out over something called the “Internet Radio Fairness Act.”

    This bill, introduced in both the House and the Senate, tries to level the playing field and put the fees Internet radio pays for music at the same rate as other digital music providers. Last year, according to Pandora, it paid roughly 50 percent of its total revenue in royalties, more than six times the percentage paid by satellite radio provider Sirius-XM.

    A recent radio study by Alan Burns and Associates and Triton Digital showed that radio is less strongly bonded to listeners under 35 because younger listeners want music control and fewer commercials.

    "On the surface, the rates paid by Pandora and other online radio services appear onerous and in need of congressional relief,” wrote Richard Greenfield, a media analyst for BTIG. “However, the reason why companies such as Pandora pay such high royalty rates as a percentage of revenues is because they severely limit audio advertising to protect the user experience and keep people on the platform.”

    So their answer is to have Pandora run more advertisements to make up for the revenue (God forbid anyone should “protect the user experience”).

    A recent radio study by Alan Burns and Associates and Triton Digital showed that radio is less strongly bonded to listeners under 35 because younger listeners want music control and fewer commercials. The response by BTIG brings to mind the infamous quip; “Let them eat cake!”

    Radio will point to studies showing how many people listen to them during the week, and that number is very impressive, but Internet radio also has a compelling story to tell. Pandora reported that, in September of 2012, it showed an increase of 67 percent from 687 million to 1.15 billion of listening hours during the same period last year.

    Another point Greenfield raised in his report was “Why should the U.S. government allow musicians to be harmed simply to help Pandora and its investors generate enhanced returns?" It’s an interesting argument because it is the same one used by the radio industry. Many radio executives feel they should pay smaller royalties to musicians because they help promote artists and sell records. Both points of view have merit, but you can’t play both sides.

    If radio were smart (and there are many smart people working in radio), they would develop new ways to advertise that continue to produce a healthy profit while enhancing, not hurting, its user experience instead of trying to thwart companies like Pandora. Product placement type ads, shorter commercial breaks and smoother insertion of advertisements could all lead to increased listening among younger demos which would result in higher revenues.

    The questions is: Will anyone in radio be willing to take the chance, or will radio end up listening to Wall Street instead of Main Street?

    Bill Van Rysdam is a former longtime broadcast executive in the Houston radio market.

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    Movie Review

    New comedy I Want Your Sex saddles an all-star cast with a dull story

    Alex Bentley
    Jul 31, 2026 | 2:15 pm
    Cooper Hoffman and Olivia Wilde in I Want Your Sex
    Photo courtesy of Magnolia Pictures
    Cooper Hoffman and Olivia Wilde in I Want Your Sex.

    Writer/director Gregg Araki has been making provocative movies for nearly 40 years, releasing his debut — Three Bewildered People in the Night — in 1987. Most of them have had plotlines that revolved around sex in one way or another, and for his latest — his first film in 12 years — he’s putting it right there in the title, I Want Your Sex.

    Elliot (Cooper Hoffman) is an aimless twenty-something who can’t even afford the rent for his apartment with best friend, Apple (Chase Sui Wonders). Thankfully, he finds a job at the gallery of artist Erika Tracy (Olivia Wilde), who is open with her sexuality both in her artwork and in her day-to-day life. That soon includes Elliot, whom she convinces to enter into a dominant-submissive relationship with her, with sessions taking place both at work and her home.

    Elliot, who’s in a going-nowhere coupling with Minerva (Charli XCX), is more than willing to participate, both because it lets him feel something he doesn’t get normally and because Erika offers a perspective on sex that’s much different from people of his generation. But as he gets in deeper with her, he starts to lose a sense of himself, going down a path in which he finds himself talking to police detectives Zem (Johnny Knoxville) and Zola (Margaret Cho).

    Araki does his level best to make I Want Your Sex into a broad comedy, and early on it seems as if he might succeed. The deadpan way that sexual objects appear in the film (a penis-shaped rug in Elliot and Apple’s apartment, a vagina artwork with chewed gum as the medium) make for amusing sight gags. He also makes Elliot the bewildered other in multiple twosomes, with Minerva being the funniest, as she’s way more interested in studying than his ham-fisted attempts at sex.

    It’s clear that Araki wants the film to be a commentary on the generational differences about sex, but he fumbles his own idea. It starts with an on-the-nose conversation between Erika and Elliot, and continues with the various dalliances, which seem to be more about making Elliot look and feel ridiculous than giving true insight. Their encounters certainly open his mind about what sex can be, but their one-note nature makes them repetitive and frankly boring, odd considering the acts in which the two engage.

    The uninspired storytelling makes the 90-minute film drag way more than it should. Araki includes a few other characters to try to vary the tone of the film, including gallery workers Zap (Mason Gooding) and Vikktor (Daveed Diggs), but their early promise yields little results. The framing device of Elliot’s interview with the detectives never works, especially because Araki completely neuters the personalities of Cho and Knoxville for seemingly no good reason.

    The cast as a whole goes to waste. Hoffman is showing the promise of his late father (Philip Seymour Hoffman), and even though he’s appealing here, the material pulls him down. Wilde just made her own provocative movie about sex (The Invite), and this one pales in comparison despite her heightened performance. Wonders, Charli XCX, and Gooding are all young stars who deserve to be showcased much better than they are in this film.

    A film called I Want Your Sex is announcing itself as daring and alluring, but this film contains almost none of those qualities. Instead, it’s a slog that only occasionally has something interesting to show or say, mostly relying on the power of its actors to hold viewers’ attention — and failing at even that.

    ---

    I Want Your Sex is now playing in select theaters.

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