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    Screen Changer

    New River Oaks theater set to lavish comfort, food and drink like you've never seen on moviegoers

    Shelby Hodge
    Oct 29, 2015 | 9:39 pm

    The hype has been running pretty high on the new iPic Theater officially opening November 6 in River Oaks District. So when I arrived Thursday afternoon for a preview and a visit with iPic Entertainment president and CEO Hamid Hashemi, I confess to being a bit skeptical.

    Skepticism misplaced. And the hype is not hype at all.

    The eight auditoriums, seating a total of around 500 movie-goers, are the plushest thing I've seen since flying business class on Emirates Air. Hashemi would beg to disagree. He compares the premium seats (and there is nothing less than premium) to flying first class and the premium-plus seating as flying private.

    With 11 locations around the country, iPic Houston is taking even greater strides in the luxury arena by including a restaurant/bar in the theater and introducing a new form of seating — the pod.

    Chillin' in the pod

    "This is the first theater in our company that we have this pod design that you are looking at," he said. "We've been working on this design for a little over a year."

    We sat in one of the cozy, comfy seating arrangements for two on the glove-leather loungers, which recline to about 30 degrees. Premium-plus seating amenities include a storage area for shoes and handbags, pillows and soft blankets, hidden cup holders and a rotating table for food and drink service from the restaurant.

    Push a button and an attendant — or ninja — is quickly at your side taking your order. (For those in the mere premium seats, no reclining and closer to the screen, food and drink are available for take-out from the movie theater grill.)

    At the moment, the luxurious redolence of leather permeates the theaters. It's an appealing smell that we fear will soon be replaced by the aroma of popcorn, which surprisingly is free and unlimited in iPic theaters.

    The theaters are not designed for the typical moviegoer who might be more interested in texting and chatting than in watching the movie, according to Hashemi.

    "This is for people that are going out and they want to have a really great night out," he said. "When they buy a ticket here, every seat is assigned. This is a completely different experience. It is a very relaxed experience. People pay a little bit more because they value their time and their experience. You are in an auditorium with like-minded people."

    In other words, this theater is geared to adults willing to pay a bit more for a much more civilized movie experience.

    Benefits of membership

    iPic has a free membership program with various incentives and offerings including a membership ticket price. With 1.3 million members, they must be doing something right.

    Premium seats: Member prices are $12 Monday through Thursday, $14 weekends.

    Premium plus seats: Member prices are $18 Monday through Thursday, $24 Friday through Sunday.

    "It really becomes your nighttime single destination for your most common entertainments — eat, drinking and movies," Hashemi said. "This is the same thing that Starbucks did for coffee. This is that third place away from home. If Starbucks is the place your going to hang out in the daytime, this becomes your nighttime destination."

    In short, it's "dinner and a movie" all in one place.

    iPic Entertainment president and CEO Hamid Hashemi tries out his first venture into Houston at River Oaks District.

    News, Shelby, iPic Theater, Oct. 2015, Hamid Hashemi
    Photo by Shelby Hodge
    iPic Entertainment president and CEO Hamid Hashemi tries out his first venture into Houston at River Oaks District.
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    news/entertainment

    Movie Review

    Star TV producer James L. Brooks stumbles with meandering movie Ella McCay

    Alex Bentley
    Dec 12, 2025 | 2:30 pm
    Emma Mackey in Ella McCay
    Photo courtesy of 20th Century Studios
    Emma Mackey in Ella McCay.

    The impact that writer/director/producer James L. Brooks has made on Hollywood cannot be understated. The 85-year-old created The Mary Tyler Moore Show, personally won three Oscars for Terms of Endearment, and was one of the driving forces behind The Simpsons, among many other credits. Now, 15 years after his last movie, he’s back in the directing chair with Ella McCay.

    The similarly-named Emma Mackey plays Ella, a 34-year-old lieutenant governor of an unnamed state in 2008 who’s on the verge of becoming governor when Governor Bill (Albert Brooks) gets picked to be a member of the president’s Cabinet. What should be a happy time is sullied by her needy husband, Ryan (Jack Lowden), her agoraphobic brother, Casey (Spike Fearn), and her perpetually-cheating father, Eddie (Woody Harrelson).

    Despite the trio of men competing to bring her down, Ella remains an unapologetic optimist, an attitude bolstered by her aunt Helen (Jamie Lee Curtis), her assistant Estelle (Julie Kavner), and her police escort, Trooper Nash (Kumail Nanjiani). The film follows her over a few days as she navigates the perils of governing, the distractions her family brings, and the expectations being thrust upon her by many different people.

    Brooks, who wrote and directed the film, is all over the place with his storytelling. What at first seems to be a straightforward story about Ella and her various issues soon starts meandering into areas that, while related to Ella, don’t make the film better. Prime among them are her brother and father, who are given a relatively small amount of screentime in comparison to the importance they have in her life. This is compounded by a confounding subplot in which Casey tries to win back his girlfriend, Susan (Ayo Edebiri).

    Then there’s the whole political side of the story, which never finds its focus and is stuck in the past. Though it’s never stated explicitly, Ella and Governor Bill appear to be Democrats, especially given a signature program Ella pushes to help mothers in need. But if Brooks was trying to provide an antidote to the current real world politics, he doesn’t succeed, as Ella’s full goals are never clear. He also inexplicably shows her boring her fellow lawmakers to tears, a strange trait to give the person for whom the audience is supposed to be rooting.

    What saves the movie from being an all-out train wreck is the performances of Mackey and Curtis. Mackey, best known for the Netflix show Sex Education, has an assured confidence to her that keeps the character interesting and likable even when the story goes downhill. Curtis, who has tended to go over-the-top with her roles in recent years, tones it down, offering a warm place of comfort for Ella to turn to when she needs it. The two complement each other very well and are the best parts of the movie by far.

    Brooks puts much more effort into his female actors, including Kavner, who, even though she serves as an unnecessary narrator, gets most of the best laugh lines in the film. Harrelson is capable of playing a great cad, but his character here isn’t fleshed out enough. Fearn is super annoying in his role, and Lowden isn’t much better, although that could be mostly due to what his character is called to do. Were it not for the always-great Brooks and Nanjiani, the movie might be devoid of good male performances.

    Brooks has made many great TV shows and movies in his 60+ year career, but Ella McCay is a far cry from his best. The only positive that comes out of it is the boosting of Mackey, who proves herself capable of not only leading a film, but also elevating one that would otherwise be a slog to get through.

    ---

    Ella McCay opens in theaters on December 12.

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