It's a marketer's dream to have the finale of a beloved comic series coincide closely with the release of the buzzed-over movie debut of that world. Scott Pilgrim vs. the World couldn't have been more thought out in the big dollar chase.

Taking six years of the lives of fans, writer Bryan Lee O'Malley's opus is finished, and thanks to the movie, commands Hollywood and the world's attention. After being approached in 2005 as a newlywed, O'Malley tells Winnipeg Free Press he is a big sellout for signing that contract with Universal Studios to adapt his graphic novels.

O'Malley has now moved to Los Angles to attempt to write more screenplays and continue to work in the comic industry. Volume 6, Scott Pilgrim's Finest Hour is the last tale in the (now 24 -year-old in Vol.6) Canadian slacker's quest to defeat seven of Ramona's exes. The ending was guaranteed to be the same as the movie series because of a collaboration with the film's director Edgar Wright.

Wright has directing cred with the geeks/nerds of Scott Pilgrim fandom since he helmed Shaun of the Dead. The ending of the film was decided as O'Malley was drafting the final book.

The book series itself has done remarkably well and has now left the indie crowd and has become mainstream to many readers due to the movie. The first copy in the series only sold about 600-plus initial copies while the latest volume printed out 100,000 copies for its summer launch.

After receiving numerous tweets from local Scott Pilgrim fan Lee Longoria about the book, I asked the true devotee whether he is excited about the film adaptation.

"I actually like it when film makers add their own personal touches when they adapt something rather than try to cater to fanboys," Longoria says. "Fanboys are never happy, so it's pointless to try to please them."

An item that makes this book appealing to many like Longoria (a self-professed gay nerd) is its real life character situations, and in this final chapter, an unexpected outing occurs.

"A character came out. One that you wouldn't expect to," Longoria says.

The series has gay characters surrounding the circle of Scott Pilgrim, including his best friend and platonic bed mate Wallace.

With its references to retro video games, books, and culture in general, "Scott Pilgrim is full of nostalgia, and this is a very nostalgic generation. We love reliving our childhood," Longoria says.

This probably affects the charm of this graphic novel, whose humble beginnings now have the creator vying to create a media empire out of the comic book that could.

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