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    What would you do-ooo-oo?

    The Contest Cocktail: How drunk do you get on winning?

    Fayza A. Elmostehi
    Aug 5, 2010 | 1:25 pm
    • CultureMap asked, "What would you do for Wine & Food Week tickets?" And this wasCarla Soriano's answer. She won.
    • One of the most notorious in the what-would-you-do genre, the consumption ofanything that'll fit in your mouth has become quite the contest of choice.
    • The more embarrassing and socially degrading a contest is, the better thewinner's prize will taste.
    • Sometimes it's about friendly competition, but no matter what the stakes, weAmericans love to compete.
    • Judges often feel the backlash of a contest gone wrong. Scorned contestants areno joke. The wrath of this one's going to leave a mark.

    Forget soothsayers and Magic 8 Balls. The next time an inanimate object recommends that you concentrate and ask again, consult the Klondike bar instead.

    Perhaps Klondike is unaware of its clairvoyant capabilities, but what it trademarked as a silly marketing jingle — "What would you do-ooo-oo for a Klondike bar?" — set the stage for a rash of takers of that very offer.

    Simply put, that cream-filled chocolate cube unwittingly opened a giant can of one-upping worms. Because when the Klondike question comes paired with any material goods, people go wild with want.

    In less convoluted vernacular, people do the craziest things to win contests, don't they?

    As it stands, the Contest Cocktail is quite a potent mix, and it takes almost nothing to find yourself inebriated on the brew.

    Start with a spirited bitter of annihilating anything that stands in your way. Add a splash of proving that you're more worthy than everyone else to the antidote. Garnish with a twist of the reward of earning something, no matter how miniscule in value. Shake vigorously, and voila! You're drunk on the contest Kool-Aid.

    Now that you're sufficiently sloshed, let's play a game of truths. The rules? If you've done it, take another swig of the Contest Cocktail.

    Never have I ever:

    Eaten 54 hot dogs in 10 minutes.
    Because, well, who craves that many encased intestines in the equivalent of a commercial break?

    It seems someone failed to ask Joey Chestnut, who has humiliated the International Federation of Competitive Eating's (yes, for real) reigning champion, Takeru Kobayashi, for the last four years in the event.

    Chestnut said he was "apprehensive" about his first eating contest, a lobster-eating extravaganza. "I thought the whole idea was weird. But if you agreed to do the contest, you got a free night at a hotel."

    Because your health is worth throwing to the wind for a magical night at the Best Western.

    Paid $13,000 for Hannah Montana tickets.
    Ain't no mountain high enough to keep this mom's young pups from getting to Miley Cyrus. Did we mention the $13,000 price tag?

    A stay-at-home mom, unwilling to be identified, paid the preposterous sum in an Indianapolis radio station's auction to score tickets to the show. Did you know that she paid $13,000?

    In the anonymous mother's defense, the money went to a good cause, but don't let the veil of altruism shroud your perception. The woman plonked down a hefty chunk of change to win tickets to a see an entirely fabricated pop princess.

    No wonder she chose to remain unnamed. We're embarrassed for her.

    Held your pee for a Wii and died as a result of water intoxication.
    So this one's a trick question. Sue us.

    But it was no joke to Jennifer Strange. A radio contest, offering a free Wii to the winner, challenged listeners to "Hold Your Wee for a Wii" — no bathroom visits for as long as you could shift your weight from one foot to the other.

    So Strange didn't pee. It turns out, water intoxication is quite deadly, and when you gotta go, you gotta go for a reason.

    Dress up as a wine bottle for passes to Wine & Food Week.
    None of you wanted those tickets as badly as Carla Soriano. We just wish CultureMap Chardonnay was found at your neighborhood Specs.

    We smell another contest in the works.

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    Awards Season

    CultureMap critic's guide to the 2026 Oscar Best Picture nominees

    Alex Bentley
    Jan 22, 2026 | 2:00 pm
    Michael B. Jordan and Miles Caton in Sinners
    Photo courtesy of Warner Bros.
    Sinners leads all films at the 2026 Academy Awards with a stunning 16 nominations.

    The nominations for the 2026 Academy Awards have been announced, with 10 films vying for Best Picture. Leading the way is Sinners with an astonishing 16 nominations, the most in Oscars history.

    The other top films include One Battle After Another, which earned 13 nominations, and Marty Supreme, Frankenstein, and Sentimental Value, which each got 9 nominations.

    As a refresher, below are links to the full reviews for each of the nominees covered by CultureMap in the past year, as well as brief thoughts on the films and their various nominations.

    Movie fans will have plenty of time to catch up with each of the nominees, as this year's Oscars ceremony will not take place until Sunday, March 15.

    Here's the list of Best Picture nominees, in alphabetical order:

    Bugonia
    Yet another off-the-wall film from director Yorgos Lanthimos features two great performances by Emma Stone (nominated for Best Actress) and Jesse Plemons at its center. Written by Will Tracy (nominated for Best Adapted Screenplay), the conspiracy theory film is alternately brutal and funny as the characters played by Stone and Plemons use their form of power to try to manipulate the other. With a fair amount of intrigue and two great actors going head-to-head for much of its running time, it gives even more Oscar pedigree to its filmmakers and stars.

    F1
    The biggest surprise among the Best Picture nominees has to be the racing movie F1. It was a technical marvel, to be sure, as its nominations in Film Editing, Sound, and Visual Affects attest. But the fact that it has no other nominations in any of the above the fold categories indicates that its other qualities are lacking. As a showcase (aka advertisement) for the sport it depicts, the film works relatively well. As a complete movie, though, there’s not much to recommend, to the point that it almost negates any of the positives that come from the racing scenes.

    Frankenstein (not reviewed)
    Writer/director Guillermo del Toro (nominated for Best Adapted Screenplay) loves himself a monster movie, and he takes on one of the classics with his new version of Frankenstein (now streaming on Netflix). Oscar Isaac plays Victor Frankenstein, who brings to life The Creature, played by Jacob Elordi (nominated for Best Supporting Actor). With a slew of nominations in technical categories, there's a chance this film goes home with a lot of awards at this year's ceremony.

    Hamnet (not reviewed)
    Writer/director Chloé Zhao (nominated for Best Director and Best Adapted Screenplay alongside co-writer Maggie O'Farrell) gets back to her Oscar-worthy skills for the first time since 2020's Nomadland (after the unfortunate detour into the MCU with Eternals). A story about love, loss, and grief involving William Shakespeare and his wife, Agnes, the film is most notable for the performances of its two leads, Jessie Buckley (nominated for Best Actress) and Paul Mescal.

    Marty Supreme
    There was no other movie this year, or maybe even this century, like Marty Supreme. Directed and co-written by Josh Safdie (nominated for Best Director and Best Original Screenplay alongside co-writer Ronald Bronstein), the film is an almost continuous blast of pure energy for 2 ½ hours. So many different things happen over the course of the film that the story defies conventional narratives. At its center is the fast-talking, powerhouse performance by star Timothée Chalamet (nominated for Best Actor), who cements his status as his generation’s movie star one year after playing the polar opposite role of Bob Dylan in A Complete Unknown. Look for the film to be a strong contender in the inaugural Best Casting category, as Safdie fills the film with non-actors who are crucial to the film's success.

    One Battle After Another
    Writer/director Paul Thomas Anderson (nominated for Best Director and Best Adapted Screenplay) has an acclaimed career going back 30 years, but has yet to actually win an Oscar. That will change this year, as One Battle After Another is one of the favorites to win Best Picture thanks to Anderson's stellar filmmaking, as well as multiple great performances that earned the film four acting nominations (Leonardo DiCaprio for Best Actor, Teyana Taylor for Best Supporting Actress, and Benicio Del Toro and Sean Penn for Best Supporting Actor). Add in a story with a very timely political critique (that's getting more relevant by the day) and you have the recipe for a big winner on Oscar night.

    The Secret Agent (not reviewed)
    No foreign country has quite the influence on the Oscars as Brazil, which for the second straight year has gotten one of its films nominated for both Best International Feature Film and Best Picture. Written and directed by Kleber Mendonça Filho, the film is anchored by the performance of Wagner Moura (nominated for Best Actor) as a technology expert in the late 1970s who flees from a mysterious past to try to find peace in his hometown.

    Sentimental Value (not reviewed)
    For the third year in a row, two international films made the cut in the Best Picture race (but whither It Was Just an Accident?). Directed and co-written by Joachim Trier (nominated for Best Director and Best Original Screenplay alongside co-writer Eskil Vogt), the film is tied for the most acting nominations this year, earning nods for Renate Reinsve for Best Actress, Elle Fanning and Inga Ibsdotter Lilleaas for Best Supporting Actress, and Stellan Skarsgård for Best Supporting Actor.

    Sinners
    It takes a special kind of filmmaker to make movies that are both popular and Oscar-worthy, and writer/director Ryan Coogler (nominated for Best Director and Best Original Screenplay) has done it again, seven years after helming the Oscar-winning Black Panther. Both a tribute to Black music history and a gnarly vampire movie, the film is led by Michael B. Jordan (nominated for Best Actor) in dual roles as twins Smoke and Stack. With a story infused with all manner of subtext and a bunch of great supporting performances, including Best Supporting Actress nominee Wunmi Mosaku, the film demonstrates Coogler's great filmmaking abilities that should keep him in demand for years to come. Amazingly, there was only one category for which it was eligible in which it did not receive a nomination.

    Train Dreams (not reviewed)
    The second Netflix movie this year to be nominated, Train Dreams is a contemplative film about a logger (played by Joel Edgerton) in early 20th century America who tries to adapt to a rapidly-changing world. Nominated for Best Adapted Screenplay for the script by director Clint Bentley and co-writer Greg Kwedar, the film is most notable for the work done by Adolpho Veloso (nominated for Best Cinematography), who showcases the Pacific Northwest in all its glory.

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