On Winning, and Not Winning
UH student moves on from Charlie Sheen internship to be a street art Goddess
In excess of 80,000 applications filed into Charlie Sheen's inbox in March, each with the aim of becoming the fallen star's summer intern. With a distinct wit and tech savvy, Houston's own Alex Avila made it all the way to the fourth round in the application process before being eliminated.
CultureMap spoke with the University of Houston student to learn about her social media superstar status and dual identity as a street art savant.
"I love PR and social media," says Avila, who is set to graduate in May 2012 with a masters in public relations. After seeing Sheen's announcement for a social media intern on Internships.com, she jumped on the opportunity.
The first round simply required submitting basic information and posting a tweet. But by the third round, with those 80,000 applicants wilted down to 250, Avila found herself being asked to analyze the very nature of social media. She identified Toyota as a case study for the company's strategy to diffuse its broken brakes scandal via Twitter.
While she is no longer #winning the race for Sheen's intern, Avila is still pursuing her "side obsession" — local street art. As the master of the Houston Street Art Facebook community, she has galvanized a swath of over 1,500 graffiti and wheat pasting fans.
"I literally drive around the city for hours and take pictures of whatever street art I can find," she says. Thanks to Avila, an archive of this non-permanent art form is widely available.
Most recently, she single handedly organized a legal street art project that envelopes a disused building at the intersection of Washington Avenue and Silver Street. Via the Houston Street Art page, Avila culled such urban artists as Article, COW, D-Falt and Weah to douse the decaying structure in vibrant strokes.
Forsaken internships aside, Avila hasn't lost her sheen.