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    Hey Spielberg Jr., don't forget the tripod

    Keeping up with The Joneses while dancing with the Houston housewives atWorldFest

    Rachel Hanley
    Apr 10, 2010 | 1:29 pm
    • Dancing with the housewives
      Photo by Rhodri Lewis
    • Hunter Todd, left, and Doug Mankoff
      Photo by Rachel Hanley

    With a mariachi band, art cars, and red carpet, AMC 30 is looking the part of a Houston theater hosting a film festival. Worldfest-Houston International Film Festival opened with the Texas premiere of The Joneses starring Demi Moore and David Duchovny.

    Doug Mankoff, a producer of The Joneses, attended and stayed for a Q&A at the end of the movie Friday night. Mankoff told the opening-night crowd that the film's total cost came in at $9 million (nothing by Hollywood standards). Watching The Joneses, you would think it was much more — it's a fabulous movie.

    One way they were able to cut cost was Duchovny and Moore didn't charge their normal movie star rates. They approached the producers and offered to be in the film simply because of its merit. Funny enough, Richard Gere was originally slotted for the lead role, but that fell through. I wouldn't have it any other way as Moore and Duchovny work well together.

    The film is about a marketing firm that puts together a perfect family to sell their clients' products. The "family" moves into a high-class neighborhood and by becoming what everyone wants, sell products associated with their happiness. It's a great message for a consumer-driven country.

    The film was shot in Georgia and one of The Real Housewives of Atlanta makes a cameo. Also, while the film acts as an advertisement for many real-life brands (despite its anti-consumerism message), Mankoff informed us it actually made no profit from its advertising. In the beginning of production, it looked like they might make money, but the economy declined and they settled for permission to use products.

    Still, the irony can't be missed that while being told about the evils of materialism, you're being advertised to on the big screen.

    A champagne reception at the Renaissance Hotel, Greenway Plaza followed the WorldFest premiere. Mankoff attended and film lovers got an opportunity to meet and speak with him. Hunter Todd - WorldFest's chairman and founding director — also mingled in the crowd and I had the opportunity to speak to him about his love and passion — short films.

    Todd explained that he loves short films because they are so much easier to judge than full-length features. Within two minutes, he knows if it's something worth watching or not. Apparently, WorldFest receives a lot of subpar submissions. Todd groaned that many would-be budding directors miss the most elementary skill — using an tripod.

    Also at the reception, were what appeared to be a gaggle of self-glossed celebrity housewives of Houston. I was confused, but received a flyer detailing the group's upcoming film which "celebrates divorce Texas-style." It was all very funny to me, so when the opportunity to dance "The Cupid Shuffle" with them arose, I leapt into action.

    All four of the ladies in this short film were there and after I began dancing, wondered if maybe I was a little young to be part of this group.

    Still it was a good time, and I'm more intrigued about this short than ever. Those housewives can sell while they dance. If personality makes a movie, their flick should do well.

    If you love film, check out the WorldFest schedule. There are a lot of interesting films playing over the next week and one more showing of The Joneses — 5 p.m. tonight.

    unspecified
    news/entertainment

    Movie Review

    Sheriff Bob Odenkirk is back in over-the-top new action movie 'Normal'

    Alex Bentley
    Apr 17, 2026 | 2:30 pm
    Bob Odenkirk in Normal
    Photo courtesy of Magnolia Pictures
    Bob Odenkirk in Normal.

    Screenwriter Derek Kolstad, who wrote the first three John Wick movies, has essentially had a blank check to do what he wants in the movie landscape since 2014. In recent years that has meant writing the action series Nobody for Bob Odenkirk, who has turned from a comedian into an unlikely action star in his sixties. Kolstad and Odenkirk are teaming up again in Normal.

    A film that tries to evoke Fargo in multiple ways, Normal finds Ulysses Richardson (Odenkirk) serving as a temporary sheriff for the small town of Normal, Minnesota after the previous sheriff died. Knowing he’s just a steward until a new sheriff is elected, Ulysses takes a live-and-let-live approach to the job, letting the deputies (Ryan Allen and Billy MacLellan) do the grunt work and trying to stay out of everyone’s way, including Mayor Kibner (Henry Winkler).

    A bank robbery attempt by two non-citizens upsets his best-laid plans in more ways than he can imagine. Not only is he forced to confront a crime not often seen in a town like Normal, but the robbery uncovers secrets that turn the film into an all-out bloodbath. Soon, almost everyone in town becomes involved in what comes to resemble a war, along with — you guessed it — Yakuza henchmen from Japan.

    Directed by Ben Wheatley and written by Kolstad, the film is a slight twist on the everyman-turned-hero character Odenkirk played in the two Nobody films. While Ulysses is in law enforcement, he prefers to use words instead of weapons, and it’s only when he’s pushed to the brink that he crosses that line. Naturally, his skills are beyond what anyone would expect of him, allowing him to match up well with people half his age.

    The film is not a comedy in the traditional sense, but instead aims for laughs by catching the audience off-guard with its ultraviolence. Some characters are dispatched in shockingly unexpected ways, with one of the only natural reactions to the jarring nature of their deaths being laughter. That’s not necessarily the case for other killings, which range from blasé to sadistic, and the only reason they count as entertainment is because the filmmakers have primed the audience to accept them as such.

    After a relatively solid setup, where Wheatley and Kolstad seem to take their time getting to know the main characters, the second half of the film is pure action that dispenses with good storytelling. Like many action movies, there are double crosses, surprise revelations, and more, but the filmmakers don’t seem to care about making sense of any character arcs. All they care about is delivering mayhem, and they succeed on that front.

    Odenkirk has perfected the mild-yet-intimidating nature of his action characters, and it is satisfying to see him get the better of those who have done him wrong. He doesn’t run or jump like fellow 63-year-old Tom Cruise, but — with the help of fast-paced editing — he still makes for a credible action hero. The only other actors of any note in the film are Winkler, who’s a nice presence with his sardonic personality, and Lena Headey, whose small role doesn't match up with her experience.

    You have to have a certain mindset to enjoy a film like Normal, but if you can abide its over-the-top bloodiness, it’s a serviceable action film. Few would have expected Odenkirk to take on these kinds of roles at this late stage of his career, but he’s making the most of his opportunities.

    ---

    Normal opens in theaters on April 17.

    moviesfilm
    news/entertainment
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