Just Don't
Fighting creepiness with creepiness: Nike uses dead dad to soften Tiger
Anyone else think it's sort of ironic that the only major sponsor that's stuck by Tiger Woods has the motto: Just Do It?
Despite Woods' impressive commitment to Nike's slogan, the athletic company seems to be steering away from that impulsive, bacchanalian mentality. Its newest ad features a stony-faced Woods staring into the camera while the voice of his deceased father asks, "Did you learn anything?"
I presume the ad's makers were going for powerful. I think it falls a bit more on the side of creepy and morbid. I also think it's pretty gross to turn a profit from the disintegration of a man's family and drag a dead guy into the deal.
Although Tiger's well-publicized philandering is never mentioned, it's the implied source of Earl Wood's psychic disappointment. The ad makes it seem like Tiger's dad is lecturing him about the cheating from beyond the grave.
Too bad Earl Woods was a womanizer himself. He left his first wife to marry Tiger's mother and was long estranged from the three children from that first marriage. When Tiger Woods later bought a house for his parents, his mother Tida moved in by herself, while Earl Woods lived elsewhere — and Tiger's parents were rarely seen together at his golf tournaments.
Maybe Earl's just talking about getting caught?
