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    Nerd power!

    Jim Parsons is king of cable: The Big Bang Theory dominates ratings, rescues TBS

    Sarah Rufca
    Mar 21, 2012 | 12:08 pm

    With endless reality shows about cakes, pawn stars, weddings, Housewives and Cajuns doing dirty jobs, you might think original programming on cable is taking over where reruns once dominated.

    Well, the joke's on you. Or as Sheldon Cooper (Houston's own Jim Parsons) might say, bazinga.

    The Big Bang Theory is now the No. 1 rated show in syndication in the coveted 18-49 demographic, and its dominance on TBS's primetime schedule, with the network airing 18 episodes a week, has led TBS to the top spot among 18-49 year-olds for the first quarter of 2012. It's the first time since 2006 that USA has not won the winter quarter.

    According to Vulture, Big Bang Theory is the most-watched comedy in cable, period — that's against reruns and original programming alike — averaging three million views per episode. It even beats popular cable shows like South Park and Archer, and Big Bang Theory reruns occasionally get more views than network shows airing at the same time.

    The huge numbers explain why TBS paid a record $1.5 million per episode for the exclusive cable syndication rights in 2010. With Big Bang Theory blanketing the primetime schedule, TBS viewers under 50 have skyrocketed 37 percent from just over 880,000 in winter 2011 to 1.2 million this quarter.

    It's not a matter of a network spending on reruns instead of developing original content. Instead, as Vulture explains, the two often go hand in hand.

    Indeed, USA's impressive roster of breezy crime dramas were birthed on the back of countless repeats of the CBS drama NCIS; before that, TNT was the Nielsen champ because of its endless loop of Law & Order repeats, which provided fertile lead-in soil to grow The Closer into a game-changing hit. Even critically beloved nets use acquisitions to boost the bottom line: Reruns of Lorre's Two and a Half Men and CBS's How I Met Your Mother have been key to FX's prime-time fortunes."

    "We wanted to build a lineup around the tent-poles of Conan, Big Bang, and Family Guy," TBS programming head Michael Wright told Vulture. In addition to Conan O'Brien's late-night talk show, TBS is debuting two original sitcoms this summer.

    Men At Work, starring Danny Masterson, appears to be a Sex & The City for dudes, answering the question "What if Carrie Bradshaw had a beard and a bad breakup instead of a computer and a fabulous wardrobe?" Later in the summer, comedian Steve Byrne will star in Sullivan & Son, about a half-Korean Wall Streeter who returns to Pittsburgh to take over his parents' Irish bar.

    Can The Big Bang Theory translate into new comedy hits for TBS? It's a tall order for Sheldon Cooper's skinny jeans.

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    Movie Review

    Star TV producer James L. Brooks stumbles with meandering movie Ella McCay

    Alex Bentley
    Dec 12, 2025 | 2:30 pm
    Emma Mackey in Ella McCay
    Photo courtesy of 20th Century Studios
    Emma Mackey in Ella McCay.

    The impact that writer/director/producer James L. Brooks has made on Hollywood cannot be understated. The 85-year-old created The Mary Tyler Moore Show, personally won three Oscars for Terms of Endearment, and was one of the driving forces behind The Simpsons, among many other credits. Now, 15 years after his last movie, he’s back in the directing chair with Ella McCay.

    The similarly-named Emma Mackey plays Ella, a 34-year-old lieutenant governor of an unnamed state in 2008 who’s on the verge of becoming governor when Governor Bill (Albert Brooks) gets picked to be a member of the president’s Cabinet. What should be a happy time is sullied by her needy husband, Ryan (Jack Lowden), her agoraphobic brother, Casey (Spike Fearn), and her perpetually-cheating father, Eddie (Woody Harrelson).

    Despite the trio of men competing to bring her down, Ella remains an unapologetic optimist, an attitude bolstered by her aunt Helen (Jamie Lee Curtis), her assistant Estelle (Julie Kavner), and her police escort, Trooper Nash (Kumail Nanjiani). The film follows her over a few days as she navigates the perils of governing, the distractions her family brings, and the expectations being thrust upon her by many different people.

    Brooks, who wrote and directed the film, is all over the place with his storytelling. What at first seems to be a straightforward story about Ella and her various issues soon starts meandering into areas that, while related to Ella, don’t make the film better. Prime among them are her brother and father, who are given a relatively small amount of screentime in comparison to the importance they have in her life. This is compounded by a confounding subplot in which Casey tries to win back his girlfriend, Susan (Ayo Edebiri).

    Then there’s the whole political side of the story, which never finds its focus and is stuck in the past. Though it’s never stated explicitly, Ella and Governor Bill appear to be Democrats, especially given a signature program Ella pushes to help mothers in need. But if Brooks was trying to provide an antidote to the current real world politics, he doesn’t succeed, as Ella’s full goals are never clear. He also inexplicably shows her boring her fellow lawmakers to tears, a strange trait to give the person for whom the audience is supposed to be rooting.

    What saves the movie from being an all-out train wreck is the performances of Mackey and Curtis. Mackey, best known for the Netflix show Sex Education, has an assured confidence to her that keeps the character interesting and likable even when the story goes downhill. Curtis, who has tended to go over-the-top with her roles in recent years, tones it down, offering a warm place of comfort for Ella to turn to when she needs it. The two complement each other very well and are the best parts of the movie by far.

    Brooks puts much more effort into his female actors, including Kavner, who, even though she serves as an unnecessary narrator, gets most of the best laugh lines in the film. Harrelson is capable of playing a great cad, but his character here isn’t fleshed out enough. Fearn is super annoying in his role, and Lowden isn’t much better, although that could be mostly due to what his character is called to do. Were it not for the always-great Brooks and Nanjiani, the movie might be devoid of good male performances.

    Brooks has made many great TV shows and movies in his 60+ year career, but Ella McCay is a far cry from his best. The only positive that comes out of it is the boosting of Mackey, who proves herself capable of not only leading a film, but also elevating one that would otherwise be a slog to get through.

    ---

    Ella McCay opens in theaters on December 12.

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