Tribalism shines as the music begins
At South by Southwest, it's all about the badge
As South by Southwest music festival attendees flooded into Austin, those attending the interactive part made their way home. Until then, it had never been more apparent that badges separate each attendee into the tribes to which he or she belongs.
As Derek Smith, a user experience designer for IBM said, “The wave of tattoos come on Tuesday (the first day of the music festival) and the suits leave today."
Although this may be the point of the entire festival, I would expect these creative minds to eventually converge over a drink, movie, band, or Web site. But that never happens.
Phillip Bluntley, a disc jockey for the SXSW Registrants lounge for a third year running, believes the mixed crowds are separated by the badges they wear. “Music people are trying to find the next big thing. Film people like to talk film," he said.
As other incoming guests have stated during the entire festival, it seems that interactive people are more self-involved with their iPhones than with human beings. The film crowd seems to be particularly snobby with what they watch. The music crowd just tends to be laid back.
So laid back that at the opening night performance at the Fader Fort where Nas and Ziggy Marley performed, the smell of weed was in the air amid a crowd of guys with beards expanding exponentially.
The whirlwind that is SXSW Music left the film festival's press representative to tweet, “Holy hipsters!! #SXSW Music has begun!”