Fitzgerald's showcases

SXSW comes to Houston? Some of the music portion is Bayou City bound

SXSW comes to Houston? Some of the music portion is Bayou City bound

Pegstar's SXSW Ingress (flier by Evan O'Neil)

Can’t make it to Austin for the South by Southwest music festival, or just need a break from the Rodeo’s country twang and radio's mainstream pop?

Houston’s a hot stop on the map for many South by Southwest bands. While traditionally the festival has glorified Austin as a music mecca, now Houston reaps the benefits as well.

Pegstar’s SXSW Ingress will bring 20 showcasing bands to Fitzgerald’s in the next two weeks. The best part? Most concerts are free if you’re 21 or older ($7 for under 21).

Last year Pegstar hosted shows for showcasing acts Toro y Moi and Thee Oh Sees, among others. Paul VanDemark, Pegstar's production manager, who speaks in low mumbles and has an affinity for '80s windbreakers, told CultureMap: “It’s the first year that we’ve actually titled it, but Jagi and Pegstar did similar stuff last year. Primarily we had shows at Walter’s and Mango’s and Rudyard’s.”

The free shows are part of a larger initiative to get good bands to return to Houston.

When asked about which acts he most looks forward to, VanDemark said, "Eternal Summers is going to be great, because we snagged them for our showcase at the festival. We're trying to build relationships with artists we'd like to see return."

Pegstar’s SXSW Ingress Official Schedule:

Monday, March 14
Downstairs: Parts & Labor, Ptreodactyl, Prince Rama, Amen Dunes
Upstairs: Toro y Moi, Cloud Nothings, Reading Rainbow
(both upstairs and downstairs free for 21+/$7 under)

Tuesday, March 15
Downstairs: Sugar and Gold, Yip Deceiever (featuring members of Of Montreal), Sun Hotel
Upstairs: Small Black, Sun Airway, Eternal Summers, Teletextile
(both upstairs and downstairs free for 21+/$7 under)

(Small Black is in the same vein of chillwave as Toro y Moi. Check out Small Black “Despicable Dogs” here or download the Washed Out remix.)

Wednesday, March 16
Downstairs: Say Hi, Blair, Yellow Ostrich (Free for 21+/$7 under)
Upstairs: Uh Huh Her, Diamonds Under Fire ($15)

Saturday, March 19
Band of Heathens ($16)

Sunday, March 20
Downstairs: Kevin Devine, River city Extension, An Horse ($12)
Upstairs: Starfucker, Casio Kids (Free for 21+/$7 under)