Kings of Leon to headline free Final Four concert series
Kings of Leon — whose song "Immortals" will be used as a theme song during the NCAA Tournament's TV coverage this year — will rock Houston during the Final Four.
CBS and Turner Sports just announced that Kings of Leon will headline the Big Dance Concert Series at Discovery Green on April 2, the day of the national semifinal games at Reliant Stadium. The Big Dance is a series of free outdoor concerts held during the extended Final Four weekend and two other A-List bands will lead concerts on April 1 and 2.
Kings of Leon has won four Grammys and sold more than 12 million records worldwide, but it is the band's tie to the tournament with "Immortals" that makes the appearance a natural.
"We couldn't be more excited to be working with Turner Sports and CBS on this massive campaign," Kings of Leon manager Ken Levitan said. "Everyone in the band is a huge college hoops fan so we're really looking forward to being a part of this."
Kings of Leon made a special video to promote the Final Four coverage. That video will be shown in movie theaters starting Friday and running through March 17. The video is designed to bring attention to the new TV arrangement of the Final Four, but the Houston appearance is just as important in some ways to an NCAA that's trying to build up the free events around the Final Four into major happenings that draw almost as much attention as the games.
Kings of Leon certainly accomplishes that.