No More Movie Mail
How the Netflix Button will change TV & the movie business
Those familiar red envelopes bringing movies to your mailbox may soon be obsolete — to be replaced by a red button on your television remote control.
Netflix Inc. has deals with major consumer electronics companies to begin selling some remotes with a Netflix button this spring. Users will be able to bring up the Netflix screen on their televisions, make a selection, and click to watch it. Simple as that.
Companies on board to make the remotes reportedly include Memorex, Panasonic, Samsung, Sony, Toshiba and Best Buy's Dynex brand. The Netflix button will also be added to certain new Internet-connected TVs by Sharp, Toshiba and Sony.
It's kind of a happy/sad situation when you think about it. The joy of finding a movie waiting in your mailbox sort of made that pile of bills less obnoxious.