high income earners

Pearland has highest rate of new wealthy residents in Houston

Nearly 22 percent of all Pearland households made $200,000 in 2023.

Photo courtesy of Visit Pearland

Where are the wealthy settling down in H-Town? The Houston neighbor of Pearland has added a larger percentage of high-income households recently than any other local city, and it ranks among the top 50 U.S. places with the biggest growth of high earners.

A new study by financial tech company SmartAsset, "Cities Adding the Most High-Income Households – 2025 Study" examined Census Bureau income data across 352 American cities. They were ranked based on the growth in high-earning households as a percentage of total households between 2022 and 2023. For the purpose of the study, high-income households are defined as those making $200,000 or more per year.

Pearland ranked No. 48 nationwide and No. 9 in Texas.

The study found 21.6 percent of all Pearland households made $200,000 or more in 2023, and added over 2,900 high-income earners during the one-year period. That means the city had an affluent household growth rate of 35.8 percent.

For context, the national median income for a U.S. household in 2023 was $80,610.

Pearland has previously cashed in as one of the richest Texas cities in 2023, and has been consistently lauded as one of the safest American cities. And with the new influx of wealth, Pearland residents can afford to spend the extra cash on small businesses and local restaurants, such as the popular Killen's Barbecue, BB's Tex-Orleans, and Lotus Seafood.

SmartAsset also mentioned that up-and-coming cities like Pearland can be greatly impacted by their wealthy households in many other ways.

"[The] prevalence of high-income households also can help describe the relative quality of life of a population, or tell stories about potential wealth gaps or local growth," the report said. "Changes in a city’s relative proportion of households earning high income may change due to dynamics in the local job market, housing market, cost of living, age demographics, opportunities elsewhere, and beyond."

Other high-earning cities in Texas
The Texas city that brought in the most high-earning households from 2022 to 2023 was the South Texas city of Brownsville, which also ranked No. 4 nationally.

Only two additional Houston-area cities appeared in the top 100: Atascocita (No. 82) and League City (No. 99). Atascocita added 1,623 affluent households from 2022 to 2023, while League City added 1,130 new wealthy residents.

Other Texas cities ranked among the top 100 with the most high-earning households include:

No. 15 – Edinburg
No. 24 – Lewisville
No. 25 – Round Rock
No. 29 – Abilene
No. 30 – Denton
No. 35 – New Braunfels
No. 41 – Killeen
No. 59 – Tyler
No. 61 – Amarillo
No. 63 – Carrollton
No. 77 – San Antonio
No. 97 – Richardson

reports smartasset suburbs houston pearland

stadium switcheroo

Houston's NRG Stadium returns to reliable original name

Courtesy of NRG

NRG Stadium will return to its original name this fall.

Everything old is new again, they say. That’s about to be particularly true for a much-loved Houston venue.

NRG announced today that NRG Stadium and the surrounding buildings that make up NRG Park will be renamed Reliant Stadium and Reliant Park. The change takes effect this August, coinciding with the Houston Texans’ – and the stadium’s – 25th anniversary.

The change has already been approved by the Harris County Sports and Convention Corporation.

“Houston is Reliant’s home, and a name Texans know and trust,” said Brad Bentley, head of NRG Consumer and Reliant. “For more than two decades, Reliant has powered the moments that bring our community together—from the Texans’ first game and hosting two Super Bowls to every unforgettable RodeoHouston performance in between. Fans have told us what this place means to them. For many, it’s always been Reliant Stadium. We heard them loud and clear. Reliant Stadium is back.”

Those fans have been particularly vocal. Recent survey results show 90 percent of Houston-area customers support the return to the Reliant Stadium name. When the arena made its debut in 2002, it carried the name Reliant Stadium. It was renamed NRG in 2014 following that company’s acquisition of Reliant’s consumer business.

Current NRG signage is already coming down, as the city prepares to transition to “Houston Stadium” ahead of the FIFA World Cup 2026.

Prior to the August renaming, several of the stadium’s partners are cheering the move.

"As a founding partner of the team, Reliant has been a part of our Houston Texans family from the very beginning," said Mike Tomon, Houston Texans president. "Reliant Stadium has been our home since our first game in 2002 and we can't wait to celebrate 25 seasons of Texans football back where it all began."

Tomon noted that the team’s connection to the Houston community is deeper and more extensive than its home turf in the stadium. The Texas are responsible for a variety of community initiatives, including the Scholarships for Champions Program, which has recognized and awarded scholarships to deserving student-athletes across the greater Houston area over the last two decades.

Another scholarship-granting organization, the Houston Livestock Show and Rodeo, is also synonymous with Reliant Park.

"For more than two decades, Reliant Stadium, Reliant Center, and Reliant Arena have been at the heart of everything we do, serving as the home of our livestock and horse events and the heartbeat of RodeoHouston,” said Chris Boleman, president and CEO, Houston Livestock Show and Rodeo. "These venues are more than just a name; they represent a feeling, a tradition, and a shared experience we’re incredibly proud to call home.”

NRG Stadium isn't the only Houston sports arena to get a rebrand. Last year, the Houston Astros changed the name of Minute Maid Park to Daikin Park, thank to a naming rights agreement with HVAC manufacturer Daikin Comfort Technologies North America, Inc.

business sports