Hook 'em Horns
UT is nation's most valuable college sports franchise
Here's something that Longhorn fans already knew: The University of Texas is the most valuable team in college sports.
Forbes magazine says the team had a value of $119 million last season, easily overshadowing No. 2 Notre Dame by $11 million. According to Forbes, Texas made a $59 million profit. (It's no wonder they were able to give coach Mack Brown such a big raise.)
Alabama, who the Longhorns will face in the BCS Championship game on Jan. 6 in Pasadena, Calif., came in fifth, with $92 million. After Texas and Notre Dame, the list includes Penn State, Nebraska, Alabama, Florida, LSU, Ohio State, Georgia and Oklahoma.
Such news only exacerbates the pride Longhorn fans have for their team. One rabid fan wrote CultureMap, "For every Longhorn, the trip to Pasadena is another vindication that UT dominates football in a football crazy state. And it turns out that UT is one of the most valuable sports franchises, even making some pro football teams envious. Most teams at least have some identifying initials on their helmet, or their T-shirts. UT just has that outline of a cow and that burnt-orange. That’s all it takes. It’s branding at a very high level, indeed!"
Reminds me of the old saying, "It's hard to be humble when you're good."