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    pull my thread

    Got ugly? Bring it to these Houston holiday sweater happenings

    Craig D. Lindsey
    Dec 21, 2017 | 8:32 am
    Houston orange ugly sweater
    Houstonians looking to party ugly simply need to purchase a sweater, and let the fun begin.
    Courtesy photo

    Recently, Americans were subjected to National Ugly Christmas Sweater Day. It’s a day in which people of all ages and backgrounds celebrate the holiday season by donning that dubious garment: an often hideous, garishly designed top — usually knitted, sometimes made by someone’s eager aunt. It’s a staple for millennials and hipsters, worn sometimes ironically, and sometimes just because it’s fun party and office attire.

    Houstonians are in on the trend, wearing these bits of novelty knitwear with pride — even non-fashionistas. Pipeline controller Anthony Gassnola proudly posted an Instagram photo of he and his co-workers wearing some holiday jumpers; Gassnola showed up wearing a jet-black-with-ornaments sweater vest. “I have to work Christmas Eve and Christmas Day, so I’ll probably wear it again one of those days,” he says.

    Locals who are in need of ugly sweaters to gain entry to the soirees happening this week can find them online, or even at a Target or Walmart. Those who love shopping local can head to Pavement Clothing in Montrose, which generally boasts seven to eight racks of ugly Christmas sweaters. A popular, Houston-themed item this year is the “Houston Strong” sweater that online vendor Cars & Milk has for sale on its website.

    Once you have your garish goods, simply type in “ugly Christmas sweater party” in the Facebook search engine, and you’ll find all the local, crazy, winter-wear happenings that will be popping off inside and outside the loop this week.

    Midtown hot spot Belle Station will be home to not one, but three, sweater parties — their annual shindig happens Thursday; partiers can stuff themselves on a 48-ounce Tomahawk steak, and order bottle service. There’s also an event for local brothers of the Sigma Beta Rho fraternity on Thursday, and another one on Christmas night.

    Recording and performance artist — and Houston native — Marrshun Black will have an ugly sweater contest at his “Nightmare Before Christmas” show Friday, at Super Happy Fun Land. (The winner will receive a cash prize as well as custom Marrshun swag.) For the Brooklyn-based Marrshun, getting folks to show up in jumpers is a fun, creative way to bring people together during the holidays. “I love ugly Christmas sweaters,” he says, “and normally they are DIY. So, it’s my way of having guests interact with one another and it’s also something to look forward to.”

    Just how did wearing tacky Christmas sweaters become the in-thing to do? Blame the Brits. Back in the ’80s, U.K. morning-show hosts (like “knitwear pioneer” Gyles Brandreth) regularly rocked them during Christmastime. These breakfast show presenters were said to be picking up on the holiday-themed tops that singers like Andy Williams and Perry Como would wear on TV Christmas specials. (Thanks, gents.)

    While ugly holiday sweaters began getting a rep as gag gifts during the ’90s and 2000s — even being used as a visual gag in the movie Bridget Jones’s Diary — their campy flair has made them hot items again during this decade.

    In 2011, Amazon reported an increase in sales of 600 percent, while fashion labels like Ralph Lauren, Burberry and Jil Sander have dropped their own holiday knitwear.

    Christmas sweaters have even been used for a good cause. On the same day as our National Ugly Christmas Sweater Day, UK charity Save the Children held its annual Christmas Jumper Day fundraising campaign, where people were asked to don their “daftest, most wonderful woolies” to raise awareness, and make a donation. (So far, the campaign has raised 253,000 pounds.) Clearly, these Christmas sweaters are in demand, and can bring joy to the world.

    But they’re still ugly.

    This ugly sweater from Cars & Milk showcases all things H-town.

    Houston orange ugly sweater
    Courtesy photo
    This ugly sweater from Cars & Milk showcases all things H-town.
    funny-stuffholidays
    news/fashion
    news/city-life

    FALL FÊTE

    Texas luxury boutique collabs with Houston designer for new fashion brand

    Gabi De la Rosa
    Sep 10, 2026 | 10:46 am
    Saint Bernard x Lyndsey Zorich
    Photo courtesy of Saint Bernard
    Saint Bernard teams up with Houston designer Lyndsey Zorich for Love Note.

    River Oaks District boutique Saint Bernard is getting ready for fall with a new collection created with Houston style veteran Lyndsey Zorich. The fashion-forward retailer and the founder and designer of Mason's Daughter teamed up to launch Love Note by Lyndsey Zorich, a new Saint Bernard-owned brand.

    Saint Bernard doesn't usually collaborate with local designers on its own brands, making this partnership with Zorich special. She was involved in everything from creative direction and textile development to fabrication and production. Shoppers can expect a feminine collection with a playful take on everyday dressing for women who want to look put together, but not too serious.

    Love Note officially launches on Thursday, September 10 at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, as well as online. Customers will have to be patient, because another unique aspect of this collaboration is that the entire collection won’t debut at once. Instead, the brand will roll out in a series of monthly drops, each having its own seasonal point of view.

    Saint Bernard x Lyndsey Zorich Love Note by Lyndsey Zorich is available at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, plus online.Photo courtesy of Saint Bernard

    The Kick Off is the first drop in September. It is a game day-inspired collection with pieces designed for fall sports and weekend road trips. In October, The Lean In will debut with more feminine silhouettes, followed by Getting Comfortable, which focuses on the perfect layering pieces for Texas’s warm fall weather.

    A longtime Saint Bernard shopper herself, Zorich's unique style and Texas perspective gave her a greater understanding of what Texas customers want.

    “Getting dressed has always been one of my favorite forms of self-expression, and Love Note allowed me to take that idea from concept all the way through the finished product,” said Zorich. "Saint Bernard felt like the right partner, because I genuinely understand and love their customers. Love Note is meant to bring a little more playfulness to getting dressed, pieces that feel personal, special, and bring joy to everyday life.”

    That individual connection is what Saint Bernard wanted in this project. According to Ashleigh Goyer, director of owned brands for Saint Bernard, the store wanted a new way for Saint Bernard to give customers something both recognizable and unexpected.

    "She shares her perspective, her lifestyle, and her love of fashion, and she has an incredible ability to make getting dressed feel effortless and personal," said Goyer.

    lyndsey zorichriver oaks districthouston shoppingsaint bernard houston
    news/fashion
    news/city-life

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