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Houstonians looking for a festive time recently swung by CultureMap's 2018 Holiday Pop-Up Shop, ready to shop 'til they dropped and prep for all their upcoming present needs.
But 100 Verizon Up members got to enjoy a bonus simply for being part of the carrier's rewards program: early entry and a VIP bag packed with sweet swag from the pop-up shop's vendors.
Competition was fierce among those vying for these desirable bags, which contained everything from jewelry to cookies to gift cards.
About half the recipients received nail polish from Kendra Scott's posh beauty line, while the other half were gifted koozies branded with the famous designer's signature logo. A package from Lily Rain turned into a fun surprise, with each Verizon Up member unveiling a different piece of trendy jewelry, and 40 lucky attendees discovered a heart-shaped antique gold necklace from Golden Thread.
Helpful home items were also well received, such as a festive cotton tea towels from Renovate, a bottle of Poo-Pourri in its original citrus scent, sleek and insulated tumblers from Verizon, and a sample bottle of Tom & Sheri's Iron in a Bottle, which promises to quickly release wrinkles on clothing without any harsh chemicals. Needing something new to not iron? Contemporary and designer boutique Sette had guests covered with a $25 gift card.
Of course, there was a bellini and mimosa station from Korbel pouring at the pop-up shop, but the Champagne brand slipped a mini bottle of bubbly into the VIP totes for later, along with a striped paper straw for eco-conscious sipping. For those who might hit the cocktail bars a little too hard during this season of revelry, ThrIVe Drip Spa is ready to swoop in with a gift card and reparative IV therapy.
Also to be enjoyed later were samples of loose leaf tea from Tea Sip, a Mason jar brimming with cookie-making ingredients courtesy of Google, and a doggie bag of treats plus a 20 percent off coupon to Annie Digs for shoppers' four-legged friends.
Those looking to get a jump-start on their health and beauty resolutions were thrilled to find a first-class-free certificate at Fyre Fitness, a $25 gift card plus accessory to Lucky Cat Beauty, a selection of natural soaps and deodorant from Switch2Pure, and full-size lipsticks and complimentary lip glosses from Façade Beauty.
So for those who weren't Verizon Up members and were left waiting in line until general admission started, what else were they missing out on? The best rewards for being on the best network. Verizon Up members have access to perks like bonus data, gift cards, and Device Dollars, all for simply paying their wireless bills.