Surprise twist
Good guys: HSPVA wins H-E-B Montrose Market award and decides to share thewealth
In a surprise twist, there were four winners of the new Montrose Market H-E-B's charitable customer's choice contest.
Although Houston Achievement Place, Wilson Wonderground Spark Park, Kids Meals, Inc. and the High School for the Performing and Visual Arts competed for a top prize of up to $10,000, it was in the spirit of Thanksgiving that the winner — HSPVA — decided to split the top prize four ways and send everyone home with an equal share.
When all of the more than 5,000 in-store and online votes (facilitated by a CulturePoll) were tallied, HSPVA had won a grand prize of $9,552.
"The weekend before Thanksgiving, I was reading about the other charities and thought, it's Thanksgiving — why not share the wealth?"
After all the checks were handed out, however — including checks for $5,000 to each of the remaining three charities — HSPVA's Dr. Scott Allen took the podium to deliver another bit of good news.
"I wasn't sure who would win, but I asked to take any amount over $5,000 and split it four ways, and H-E-B agreed!"
(Although online votes were to count for $1 each, while in-store votes counted for $5 each, once H-E-B heard of Allen's plan, they doubled the value of online votes to up each charity's winnings.)
Allen tells CultureMap: "The weekend before Thanksgiving, I was reading about the other charities and thought, it's Thanksgiving — why not share the wealth?"
Allen says he immediately got the school's blessing and is thrilled with the way everything turned out.
Wilson Wonderground Spark Park will use its total $6,138 to revamp and revitalize its school park, while Kid's Meals, Inc. and Houston Achievement place will continue to fund their day-to-day missions of assisting children.
"We made an early commitment to be actively engaged in the comunity," said H-E-B spokesperson Cyndy Garza to the crowd of dozens of representatives of the involved charities, parents and kids.